In this episode, we explore the evolving dynamics of radio in 2024 with industry guru Sean Ross! In his roles as VP Music + Programming at Edison Research, and creator of the popular Ross on Radio Insight column, Sean is the perfect 'go-to' guy to explore the key questions we'll all be facing in 2024. Among them:
- Can collaboration with record labels rejuvenate radio's influence?
- How crucial are up-tempo hits in today's audio landscape?
- Is radio's influence slipping in comparison to platforms like TikTok?
- How will the radio landscape change with different music tastes evolving including the surge of country music?"
- Is revitalizing local stations with truly local programming – the key to sustainability?
Sean also explores the coming pulse of the Billboard Hot 100 and industry concern over the scarcity of new music on radio.
We’ll also explore how falling ratings and market share threaten radio's legacy, and what can be done about it.
Join us as we attempt to unlock these secrets of radio survival. The future of radio…and your career awaits!
Time-stamped takeaways you won't want to miss:
[1:59] Sean questions music beliefs, citing 2023 hits like Miley Cyrus's "Flowers" and Olivia Rodrigo's "Bad Idea," impacting Top 40 radio.
[5:07] Radio's evolving role is discussed. Sean notes its vital role to listeners, raising questions about its significance to labels.
[7:11] Sean anticipates changes, highlighting radio challenges and emphasizing collaboration with labels. Discusses reliance on platforms like TikTok.
[9:02] Sean explores the ideal radio station model, balancing local and national focus, and discussing their roles in the marketplace.
[11:00] Sean challenges radio success metrics, advocating a broader evaluation beyond AQH share, and suggesting a more comprehensive approach.
One-Minute Martinizing (tap here)
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