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Can Reuse Be Cost-Effective? Busting the Myths of Sustainable Packaging
Episode 15415th September 2026 • Fresh Takes On Tech • International Fresh Produce Association
00:00:00 00:24:37

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Explore the evolving landscape of sustainable packaging in the latest episode of Fresh Takes on Tech, hosted by Vonnie Estes. Joined by Cory Connors from Atlantic Packaging, they dive into the challenges and innovations in reusable packaging systems, emphasizing the potential of digital twins to model supply chain changes. Learn about closed-loop systems, the impact of EPR laws, and success stories like reusable cups at events. They also discuss the complexities of implementing these practices in the fresh produce industry and the importance of collaboration and scalability in sustainable solutions.

Key Takeaways

  • Sustainable Packaging Evolution: The rise of EPR laws and increased enforcement in Europe are driving real commitments to sustainable practices in packaging.
  • Closed-Loop Systems: Successful circular systems require consumer engagement and a high return rate of packaging materials to be economically viable.
  • Reverse Logistics Challenges: Effective systems must handle the complexities of collection, cleaning, and reusability without placing undue burdens on consumers.
  • Digital Twin Applications: Modeling packaging systems virtually can optimize design choices and logistics before real-world deployment, potentially flipping outcomes from success to failure.
  • Standardization Importance: Industry-wide standards and collaborations can alleviate the redundancy and inefficiencies of many brands developing separate systems.

Guest Resources

Cory Connors is a prominent figure in sustainable packaging, affiliated with Atlantic Packaging. Known for his deep understanding and advocacy of closed-loop and circular systems, Cory brings invaluable insight into the complexities of making sustainable packaging systems economically viable and environmentally sound. He often engages in thought leadership discussions, contributing to industry advancements with a particular focus on systemic changes that support sustainable practices.

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

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