Artwork for podcast The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
What are the Qualities of a Great Chief Marketing Officer
Episode 215th January 2020 • The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS • Erica Seidel
00:00:00 00:28:42

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Julia Stead is unique as a B2B SaaS CMO because she defies the stats about the average tenure of B2B SaaS marketing leaders -- Julia spent over 7 years climbing the marketing ranks at Invoca before Erica placed her as CMO at Allocadia. (In case you were wondering, the average tenure of a CMO for a technology company is under 2.5 years - in SaaS companies, it's usually lower. In Silicon Valley, the average tenure of a marketing leader is 6 to 18 months!).

In Episode 2 of The Get, Erica and Julia talk about the anatomy of a CMO search: from the perspective of both the company and the winning candidate.

Highlights:

- Julia shares how she rose fast in her career , and why she believes it’s important to go the distance with your employer (with secrets from her self-improvement plan!)

- What should you look for in prospective companies to see if they have the right culture of growth/ support?

- How is the CMO job different from the VP Marketing role?

- Balancing brand and demand as a CMO

- Structuring a B2B SaaS marketing team as the CMO

- Vital tips for marketers aspiring to be CMOs in B2B SaaS companies

Julia is a founding member of Women in Revenue – and tells us why it matters to women professionals in revenue marketing

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