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Liquor and Liqueur Connoisseur - Matt Birchard EPISODE 55, 28th May 2021
Episode 55: Captain Morgan Spiced Rum
00:00:00 00:18:06

Episode 55: Captain Morgan Spiced Rum

Episode 55 features Captain Morgan Spiced Rum, the original spiced rum. The bottle for the tasting is 750mL at 35% ABV, or 70 proof and sells for about $20.

Enjoy this episode with a Captain & Coke!

Captain Morgan's official website: https://www.captainmorgan.com/

Brief Historical Timeline:

  • 1944 - Seagram creates Captain Morgan in Jamaica
  • 1980 - Seagram's North American team developed a new flavored rum, and needs a name - they repurposed the existing Captain Morgan brand for the new rum
  • 1984 - Captain Morgan launched in the United States, and takes off, becoming a major brand
  • 2001 - Diageo buys the brand from Seagram
  • 2014 - Diageo Canada sues Heaven Hill for trade dress infringement with their Admiral Nelson brand, and won three years later
  • 2019 - Global sales reach 11.9 million 9-liter equivalent cases worldwide

Key Cocktails:

The spirit is made to mix with cola. Just add a shot to a tall glass full of ice and top with cola.


Wikipedia Article on Captain Morgan

Booze Business Blog on Captain Morgan

Wikipedia Article on Sir Henry Morgan

History Collection Article on the Real Henry Morgan

Vinepair Article on Captain Morgan

Pre-Swagger Captain Vintage Ad

Statista Listing on Captain Morgan Sales

Contact Information:

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