Summary
The conversation explores the transformative journey of USA for UNHCR in adapting their donor engagement strategies following a significant influx of new donors due to the Ukraine crisis. The discussion highlights the importance of understanding donor retention challenges, building a stewardship team, and focusing on non-financial engagement to foster long-term relationships.
Additionally, the conversation delves into the significance of strategic planning, organizational culture, and accountability in achieving ambitious goals. In this conversation, the speakers discuss the iterative nature of strategic planning within organizations, emphasizing the importance of empowering leadership and fostering cross-departmental collaboration.
They highlight the need for trust-building within teams to ensure accountability and effective implementation of goals. The conversation also delves into the significance of donor engagement and retention strategies, particularly in the context of increasing humanitarian needs and decreasing public sector funding. Finally, they address the risks associated with funding in the humanitarian sector and the potential for breakthroughs amidst challenges.
Takeaways
- USA for UNHCR gained 100,000 new donors due to the Ukraine crisis.
- Initial focus on donor retention was not effective.
- Segmentation of donors is crucial for tailored engagement.
- Non-financial engagement can build stronger donor relationships.
Chapters
00:00 Transforming Donor Engagement
03:13 Strategic Planning and Organizational Change
05:56 Understanding Donor Retention Challenges
08:55 Building a Stewardship Team
12:05 The Importance of Process and Infrastructure
15:08 Segmenting Donors for Better Engagement
17:58 Non-Financial Engagement Strategies
20:59 Building Trust in Leadership
23:45 Accountability and Organizational Culture
29:02 Iterative Strategic Planning
31:02 Empowering Leadership and Cross-Departmental Collaboration
34:41 Building Trust and Accountability in Teams
40:59 The Importance of Donor Engagement and Retention
49:48 Navigating Risks in Humanitarian Funding
