Ever consider who the major players in digital agriculture are? There’s one you may not be aware of – Syngenta. The crop protection firm, in its various forms in the past, has been digging into digital farming for more than 25 years. What started as a cotton-focused tool has expanded considerably over time.

And in 2023, farmers will be hearing more about a product called CropWise. This isn’t an ad for the service, but a discussion about how digital farming is changing and what it can mean for most farmers, including those just figuring out how best to use the information they have on hand. Rod Cowman, head of digital agriculture solutions at Syngenta, discussed the challenge of turning data into knowledge, and offers some insight into the future use of these tools.