Gary Magenta is a Senior Vice President at Root, Inc. where he helps some of the largest brands create differentiated experiences. I have known Gary for a number of years now, and I can honestly say, there isn't a person out there better than Gary in the CX & EX space.

In this episode we talk about his latest book, Blowing Up the Box: Disrupting the Customer Experience. What you will learn:

1. What being a "disruptor" actually means
2. The three ingredients of disruption
3. The three questions organizations should be asking themselves as part of the pre-disruption process
4. The Disruptor Challenge, a workbook at the end of his book to help you think about how your company can be a disruptor

Gary and I talk about a number of brands in this episode, from Uber and Rent the Runway, to Kodak and Nintendo, and why they disrupt or were disrupted.

Finally, Gary shares his personal journey to where he is today and where he gets his inspiration from.

It was an honor to have Gary on the show. I consider Gary a mentor, and a guru in the truest sense of the word.