Patrick McLoughlin is the founder of the practice growth agency, Accounting for Growth or A4G. He’s spent the last 20-years helping accountancy firms grow by Patrick is working with more of their perfect clients. He writers on new business development for the AAT’s magazine: Accounting Technician, and runs the LinkedIn group, Marketing Professional Services, with over 12,000 members.
If he has any spare time, he keeps busy with 12-year old identical twin daughters. He also carries the lifelong burden of supporting Derby County FC. All of Patrick’s work focuses on ROI for accounting firms. He’s passionate about putting right the many marketing budgets that are wasted by ignoring ROI.
In just 24 minutes, you’ll hear all of these great accounting growth goodies:
…and much more!
To contact Patrick: 01509 210067
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Patrick’s personal mission statement: “Most successful firms have Business Development represented at most senior level. Yet in many 50+ employee accounting firms, marketing is handled by marketing assistant or a partner’s p.a. The big problem for large accounting firms is that they can’t differentiate themselves. They don’t dig deep enough to understand who benefits most from working with them – their perfect clients. They don’t just fail to specialize, they actively generalize their firms – forcing clients to differentiate on price. This is what all of my work is about.”