What happens when we become so focused on new social media tactics that we lose sight of our goals?

We all have a finite amount of time and energy. Every moment that we spend on social media is a moment that we aren’t spending producing our shows.

Should we be spending all of our time on our shows or are we better off using Pareto’s 80/20 Principle, which states that 20% of our efforts gives us 80% of our results? Of course, it depends.

Today we go further than that and help you define a strategy for social media, rather than tactics that could distract you from your larger mission.

In this episode we discuss:

• Jerod’s success with posting his Primility Primer videos to Facebook
• The difference between strategy and tactics
• Why Chris Ducker is going all-in on Periscope (and Michael Hyatt is stopping his daily scopes)
• Why you need a North Star to guide your work

And finally, this week’s podcast recommendation:

Geoff Reese Wake Up Your Why

The Show Notes:

• Jerod’s Primility Primer Facebook experiment
• Join Jonny’s newsletter
• Digital Commerce Institute
• Showrunner.FM, sign up for the email list, learn the four essential elements of a remarkable podcast
• Jerod on Twitter
  
• Jon on Twitter

Listen, learn, enjoy …

Listen to The Showrunner below ...