In this podcast episode, host Winter Baserva interviews the President of ShopX, Eric McHugh. ShopX stands at the forefront of web3 e-commerce, offering a suite of products designed to help brands interact within the web3 space and reap various benefits. Their flagship product, Reserve X, is an NFT-powered loyalty program that provides exclusive advantages to both brands and their customers.

Since its inception in 2016, ShopX has been a pioneer in the NFT space, minting the first NFT before it became a mainstream concept. Eric's goal is audacious: to have 80% of all NFTs be Shop NFTs. This aligns with the company's mission to accelerate web3 mass adoption by integrating NFTs with e-commerce to create a sustainable ecosystem for brands and consumers alike.

To learn more about Eric's work, click HERE and HERE.

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