When we think B2B Markeiting, we often focus on SaaS or services (eg agencies, consultancies). Sandra Rand, former VP of Corporate Marketing at Amazon aggregater Thrasio, sits down to discuss a different side of B2B Marketing.

Sandra and Jane chat about:

• making events work for demand generation in 2022
• shifting your career path from PR to Marketing leadership]
• the joy of building a marketing plan and team from scratch
• keeping a hunger for learning
• ^^ especially because as we all know, the only thing constant in marketing is change
• how Gen Z is changing the landscape for women in marketing

Notable Mantras from this conversation:

1. Ask the questions. Be that person - we all need her.
2. Done is better than perfect.
3. Show up in a bigger way - Take up space.
4. Lead by example [for your team].
5. API: Assume Positive Intent.

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Guest: https://www.linkedin.com/in/sandraproulxrand/

** At the time of recording, Sandra was VP Corporate Marketing at Thrasio. She is now VP Marketing at GETIDA.

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