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Under Armour Digs Themselves Further Into The Hole With Curry
Episode 523rd February 2026 • Sneaker History Podcast - Sneakers, Sneaker Culture and the Business of Footwear • Sneaker History - Retrospect Podcasts
00:00:00 00:52:43

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Steph Curry's sneaker free agency has him wearing heat from every brand, while Under Armour gets petty by stealing Curry Brand's Instagram followers. We debate where he should sign next (spoiler: maybe nowhere), compare this to Kobe's free agency, and break down why UA's downfall feels inevitable. Is Sunday Red the move? Should he just keep wearing whatever he wants? And why does Under Armour's logo look like a linebacker?

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