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4 Simple Pre-outreach Hints to Know If It's The Right Sponsor for You
Episode 1315th March 2022 • The PodCASH Show • Pod Kai Media
00:00:00 00:11:26

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Show Summary: "Podcast Sponsorship is not just about monetization but it is providing the tools or products your customers need to achieve their goal." 

Now that you're sure about starting your podcast monetization campaign through sponsorship, you also want to make sure that you're reaching out to the right people or brands you want to partner with. Closing deals or acquiring sponsors doesn't only depend on how great your offer is or how attractive your podcast media kit is. Still, it will also depend on what kind of audience you serve, the industry you both belong to, & how much their goals and values resonate with you.

And in this episode, I discuss the mentioned simple pre outreach hints so you can identify if these are the brands or people you add to your list or not. This will help you save time and maximize the sent emails without getting so frustrated because no one responds.

Please share this with your family and friends who need to start their podcast sponsorship campaign! :)

Need help in strategizing & monetizing your podcast? Send us an email at

Exceptional Highlights:

  • To give your sponsors quality results & a good conversion rate, the type of people they serve should match your listeners' behavior, or it won't take effect. 
  • One of our primary goals is to retain our sponsors and build a long-term business relationship with them.
  • You can ask the brand owner to send you product samples to see for yourself how well their products are working. This way, you can highly speak about them if you like the results.

Show Highlights:

Both of you should serve the same market

Kai 2:55

  • To give optimum results, we have to make sure that whatever ads you put or run through your podcast should impact your audience. So they can buy through whatever link you're going to lead them to & purchase the discount codes that your sponsors would give your audience.

Make it easy for you to position your sponsor’s product in your podcast

Kai 5:55

  • If you serve the same market, you most likely belong in the same industry. And again, it will be much easier for you to position that brand through your podcast. It will not sound like it's unnatural. And that's also what you want your audience to feel that you're naturally helping a product be promoted. And at the same time, you are giving qualified and quality resources to your audience. 

What is a host-read ad?

Kai 8:52

  • A host-read ad is an ad where the host will be the one to read the script or who will create the reviews and serve as an ad through the podcast.

Need help in strategizing & monetizing your podcast? Send us an email at