Episode 97. In today's news episode, "Social Media Trends & Tik Tok's Place in Accounting."
Key takeaways from this episode include:
➨ insights from Sony about where accounting firms should be when it comes to 'online' and social media
➨ what happens to accounting firms who are not part of the social media conversation with potential clients and talent
➨ which social media platforms have seen gains and which have lost users throughout covid
➨ stats for active users on the main social media sites/apps, and where accounting firms should perhaps focus their efforts
➨ the blurred lines between social (personal) and business (professional) on platforms like LinkedIn
➨ the rise of TikTok as the fastest growing social media platform and whether accountants are actually on there
➨ why employer brand for accountancy firms is dependent on social media to reach younger talent
➨ the difference in age between the average accounting partner and the average business owner
➨ why it doesn't matter what YOU as an accountant think about social media platforms like TikTok
➨ examples of professional service providers who are generating huge followings on TikTok
➨ how personality led content differs from traditional marketing content put out by accounting firms
➨ what individual accountants and advisors can do to remain competitive and relevant to their target clients using social media
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NOTE TO LISTENERS:
The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.
Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.
Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.
Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.
Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.
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