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BONUS: Shifting out of the unseen freelancer trap
Episode 26Bonus Episode20th May 2022 • JFDI with The Two Lauras | For Freelance Social Media Marketers • The Two Lauras
00:00:00 00:25:59

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TIME SENSITIVE - This episode will only be available for a few days!

In part two of this series, we share how you can shift out of the "unseen freelancer' trap.

This is a trap you can fall back into at any point in your business unless you know how to shift out of being unseen.

Once you've listened, come and share your take on our SWARM framework in our Facebook community.

The Inner Hub membership for freelance social media pros is OPEN! Click here to get the details - see you there

Transcripts

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[00:00:16] first.

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[00:00:23] So keep on listening.

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[00:00:59] People are not knocking on your door to hire you and everywhere you turn, you see the competition and we get it because we've been there too. And it's awful feeling as though every way you turn other people, namely your competition, are doing better. Yeah. So today we want to talk about how you can shift out of the unseen freelancer trap and start to become a more fearless entrepreneur.

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[00:01:39] Wait, hang on a minute. Did we just talk about a Spiderman? Yes. Yes I did. Okay. All right. Crack on.

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[00:01:48] Okay. You might think that all it took for Peter Parker to become Spiderman was one little spider bite it, but it was far more than that.

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[00:01:59] What actually, that doesn't even surprise me that you didn't know that. Right. So, okay.

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[00:02:26] Just like our listeners are probably still learning new things and increasing their knowledge every, every day, like we are. And then he had to create his fancy suit, you do know he's got a fancy suit.

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[00:02:39] then he had to get the public to trust him because like really, would you trust a random man who's wearing a spider suit to go rescue you?. No! Exactly. Probably not. And then he had to build a team of loyal supporters and fight off the enemy and every twist and turn of his journey. There's been all these different bridges to cross and he's had enemies to battle over.

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[00:03:18] Exactly. But the people that you see out there who look, they're smashing it, haven't just rocked up one day and put a sign outside their house saying hire me and had people knocking on their door to hire them.

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[00:03:30] And that's probably a subconscious assumption that people will want to hire you because of your qualification or knowledge, maybe because you've done a certain course or something like that. It's not like that, is it because no matter how much knowledge you have, if people

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[00:03:46] know you exist, they can't hire you.

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[00:04:19] So instead of working on becoming seen you, unfortunately, shrink back and become more unseen and it's a nightmare.

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[00:04:41] It just means that they've got eyeballs on them. They're being seen. It doesn't mean that they're doing well financially. So if that's, what's holding you back and giving you imposter syndrome, you need to try not to focus on those figures too much and worry more about what you're going to do to get eyeballs on you rather than how many eyeballs other people have on them.

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[00:05:12] And when you do, you can quickly go back to being unseen at any point in your career. So keep listening, even if you feel like you've got this nailed at the moment, because things can change quickly.

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[00:05:24] you don't keep it it. So The first mistake that keeps you in the unseen stage is that you believe those inner demons, the imposter syndrome, and that tells you that you've got nothing to give to the world. And there's, you've got no right to show up on social media, which is just not true, but I've been there.

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[00:06:00] And I remember being in the hairdressers, and I know my hairdresser pretty well, and her asking me about my business and still feeling like, "yeah it's going well" and that was pretty much all I would say, cause I just felt really awkward. So I needed to make that mindset shift and you need to start thinking about how you want to be seen and perceived and how you describe your business.

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[00:06:49] Yeah.

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[00:07:09] But actually what's more important than doing course after course and expecting it to change things is the personal development side. And as marketers, we are lucky because we get to learn new things by testing on our own accounts while we're actually marketing our own business at the same time. So we can kind of kill two birds with one stone.

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[00:07:48] Yes. Dodgy ground, I think definitely. And if, of course it's crucial to make sure, you know, what's happening in the industry, so make sure you have some trusted sources to keep you on top of any changes on the platforms that you are working on.

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[00:08:22] So you might be learning from blogs or YouTube videos, but when you do. You probably find that you're taking advice and listening to opinions of the people who are around you, because you can't go to YouTube and ask them. And when you're doing that, you might not be getting the best advice or support.

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[00:08:46] Yeah. I think that's exactly. Yeah. And if the people who around you don't understand what it's like to be self-employed, then you're probably not getting the right advice or the right support. Those people don't get it.

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[00:09:14] It's not because we're a bit geeky or anything like that, but because when you're a marketer, you're not only focused on marketing and growing your own business, but you have a responsibility for somebody else's is quite a hard concept to get your head around. It's quite a lot of pressure there. So it's really important that you're not winging it on your own.

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[00:09:41] in. Yeah, definitely. And of course the biggest mistake that keeps you in the unseen freelancer trap is that you're just not showing up.

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[00:10:18] like, I didn't even know you had a business and people had assumed. 'cause I was at school every day that I was just a stay at home mom. And it just made me realize that although I was okay, showing up in terms of posting on social media every day, but I really wasn't singing to the masses that I was a business owner and what I could do to help other people.

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[00:11:03] So you can be doing really well showing up all the time, but then you get busy and we've all been there. And the first thing that's stops is your own marketing.

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[00:11:21] to be seen. I totally agree. So if we are in the unseen freelancer stage, how can we get out of that?

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[00:11:45] There are millions of people out there who glide through their career, wanting to have their own business, but they never actually take this step and it's something that you should a hundred percent be proud of because it is not easy to be self-employed.

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[00:12:21] So you need to shift your mindset and tell yourself how important your business is. It's not just a little hobby, it's not less important than your clients' businesses or your partner's business or their job. If they're employed, it's a big deal. Isn't it?

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[00:12:59] Otherwise you're putting someone else's livelihood ahead of your own.

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[00:13:16] With great clients with whatever your definition of success is, then you need to look at what those people are doing. And in demand, marketers are not hiding behind client accounts. They are showing up, they are marketing their business. They are making connections that help them to move forward.

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[00:13:43] So when I think about people who have made it a priority to show up and be seen, I think about Kirstin she's one of our members and she has for years had a bit of a mental block about showing up on social media. And I've known Kirsten a while and it's, it's definitely been an ongoing block for her, but she recently took part in our social prf program, was challenged paced daily for 30 days. It made such an impact on her. Like it literally blows my mind. She's a completely different person. She shows up all the time. She's getting leads from people she's never connected with in the past. She's creating great content.

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[00:14:39] Yeah. And I think about people like jazz. Who's another one of our Inner Hub members. Now, if you've come across Jazz, you probably know that she's known as a TikTok expert, but she hasn't always been a TikTok expert.

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[00:15:09] And she's even spoken at events. She's been on podcasts. I think she's even been recognized by TikTok. Yeah, it's amazing. And then there's Georgia as well. Who's also got a membership and I remember when she very first joined the Inner Hub. She came on one of our calls and she asked us if she should be more professional on social media or put, she just be her real self because she loves retro clothes.

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[00:15:53] So don't be afraid to show up. Don't be afraid to be yourself.

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[00:16:10] You have to be seen online to move out of this trap. And we want you to shift your mindset to realize that this isn't a short term thing, marketing your business is something that you're going to prioritize every single week from here on.

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[00:16:41] And we're going to start by taking you back to how you want to be perceived. What do you want people to know about you when they very first stumbled on your business? So we want to introduce you to our framework. We call this the SWARM framework. Yes. You know that right. swarm, like a swarm of bees. And you can use this anytime.

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[00:17:21] And if you know Laura, she will not read long things. So it needs to be short and snappy. That's what the S is for . Oh

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[00:17:42] Who are you actually wanting to work with? The more specific you are about who you help, the quicker, you'll be able to go from unseen to seen you become memorable and recognize when you're really specific about that.

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[00:18:01] in that she only works with the construction sector and people in the trades, or it could be a platform that you helped with like Camilla. Who's really well known as an Instagram expert. And don't be afraid to be really specific here. You might worry that it was going to put people off if you don't mention them specifically, but that's not the case.

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[00:18:37] No, a hundred percent, so we've done SM we've done w next is A and that is for authority. So even when you're starting out, you need to assert your authority and you can do that in a number of ways. So for example, we would tell people that we have helped thousands of social media managers to start launch and grow their business.

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[00:19:19] oh yeah.

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[00:19:27] Yeah, exactly. It makes you a little bit different to the masses.

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[00:19:45] So are you an expert in generating leads for. Construction businesses. So talk about what you want to, or what you will, or what you promise to help try to achieve for your clients.

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[00:20:01] So you're not just saying, oh, I'm a social media manager who helps more businesses. You're saying I'm a social media manager who helps businesses in the construction industry to get more leads or whatever it is that that end result. And then finally the M is for me, because you never ever want this to be a copy and paste job.

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[00:20:40] And so we would think of people like Gus, the marketing guru or Sarah Richards when we think about this and they're people who are not afraid to show up and be themselves and social media, neither of them try to be a copy and paste version of somebody else. They're just themselves. It's really important to be authentic and just be who you are.

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[00:21:14] Now we've put a post in our Facebook group, the social media managers hub, and there is a link for that that in the show notes. So we've popped a couple of examples there to show you how you can use this framework in your bio.

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[00:21:36] So that's how you can get out of the unseen at freelancer trap. And we will be back on Monday with part three of the workshop. In the meantime, we'll see you on that Facebook post.