Welcome back to the Deeply Rooted Business podcast! In this episode, Jess and Rachel dive deep into the world of lead magnets, discussing four powerful strategies that are currently driving results in the online business landscape. From quizzes to private podcasts and low-ticket offers to community experiences, they explore how each type of lead magnet can help you attract and engage your ideal audience while building a thriving community around your brand.

Key Takeaways:

1. Quiz Lead Magnets: Discover how quizzes can segment your audience and personalize their experience, leading to higher conversions and valuable insights for your business.
2. Private Podcasts and Recordings: Meet your audience where they are by providing easily digestible audio content that adds value and fosters deeper connections.
3. Low-Ticket Offers: Skip the freebie stage and give potential customers a taste of your paid offerings, building trust and driving qualified leads to your business.
4. Co-Working and Community Experiences: Create a safe and supportive space for your audience to connect, collaborate, and engage with your brand on a deeper level.

Summary of Resources:

• Dive deeper into lead magnets and learn how to create compelling offers that attract and engage your ideal audience with Rachel's Aligned Leads Formula: https://gal-agency.com/aligned
• Quiz Lead Magnet Software : https://interact.grsm.io/28axc2hrlmo3
• Private Podcast Software : https://www.captivate.fm/signup?ref=zwjiyja3
• Kajabi : https://app.kajabi.com/r/MzZcfZNh

Share this episode with fellow business owners who are looking to level up their lead generation strategies and grow their email lists. Don't forget to follow Deeply Rooted Business on TikTok, YouTube, and Instagram for more valuable insights and tips. And if you enjoyed the episode, leave a rating and review to help the show reach more listeners. Tune in next week for an episode on prepping your business for a stress-free summer!

Thanks for tuning in, and remember, we're rooting for your success!

Meet Your Hosts

Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.

Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .

Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.

Connect With Us:

Jess Website

Rachel's Website

Learn with Us

Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>

Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>

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Speaker: 00:00:00

rachel_1_04-12-2024_131220: Hello,

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: 00:00:01

jess_1_04-12-2024_131220: and

welcome back to another episode of

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: 00:00:05

the Deeply Rooted Business podcast.

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: 00:00:08

If you're new around here, hi, I'm Jess,

your operations and systems expert.

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: 00:00:15

I'm here along with Rachel.

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: 00:00:18

rachel_1_04-12-2024_131220: Rachel,

your marketing ecosystem strategist

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: 00:00:24

still haven't nailed down that

title, but we're working through it.

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: 00:00:28

jess_1_04-12-2024_131220: I love

how explaining what you do online is

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: 00:00:30

like one of the hardest things to do.

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: 00:00:34

But then

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: 00:00:35

rachel_1_04-12-2024_131220: if

that's the most real thing of

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: 00:00:37

blanking on telling people what

you do, I don't even understand it.

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: 00:00:42

jess_1_04-12-2024_131220: I'm

like, I can't tell you what I am,

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: 00:00:44

but I can tell you how I do it.

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: 00:00:46

That was my Instagram post yesterday.

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: 00:00:47

rachel_1_04-12-2024_131220:

talking about today, Jez?

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: 00:00:50

jess_1_04-12-2024_131220: I

can tell you what I get out of

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: 00:00:52

it and how I'm going to do it.

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: 00:00:53

And you can call me whatever

you want to call me.

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: 00:00:55

Laughter.

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: 00:01:02

We are talking about something really

important, especially now in the

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: 00:01:06

current climate of the online business.

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: 00:01:09

And that is how to get leads with four

lead magnets that are actually working

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: 00:01:16

right now in the online business.

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: 00:01:18

If you're new around here and aren't

familiar about the work that Rachel

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and I both do, we both, create lead

magnets from two different perspectives.

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Mine's really like a

sales system perspective.

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: 00:01:30

Rachel's is marketing's perspective,

but it's all the same goal is to

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get qualified leads onto your list

and convert them into customers.

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rachel_1_04-12-2024_131220: The people

who are wanting to have profitable

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: 00:01:44

lists or even just bare minimum have

engaged lists, it all starts with who

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you're bringing in to your email list.

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: 00:01:52

And so we're throwing out this

vague goal of 10, 000 subscribers.

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We're not living in this kind of vanity

metric space and we're really being

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intentional and rooting down into.

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: 00:02:07

What is the business goal that

our email list is doing for us?

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Is it building community?

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Is it converting leads?

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Is it incubating like future programs

and like getting market research?

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There's so much it can do and it all

starts with who you're bringing in.

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So it's literally the

same trash in, trash out.

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We're really bringing in quality in

so we can have quality experiences

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in your actual email list.

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: 00:02:35

jess_1_04-12-2024_131220:

Yes, I love that.

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Okay, so the first lead magnet and one

of my favorites have actually built

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two of these for my clients within the

past quarter is the quiz lead magnet.

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And while I will say there

are a lot of work up front,

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they produce massive results.

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My clients that have implemented quiz

lead magnets into their business have

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gotten so many more qualified leads into

their business because I think people

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just love that element of self discovery

and figuring things out for themselves.

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Why do you think quiz

magnets work so well, Rachel?

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rachel_1_04-12-2024_131220: So

I'm going to get really nerdy with

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this and bring in a little back

end of the business to the front.

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So I have a client who her

quiz is converting at 30%.

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Like it's phenomenal.

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It's doing so, so well.

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And she originally started where a lot

of people start, where it's just like

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single PDFs on very specific topics.

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And we found that people were not

really clear on where they were

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opting in, where, what resources

were specifically specific to them,

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wanting to come into the list.

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So we would get them opting into

like literally every single resource.

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And I'm like, Oh my gosh, don't

complain to me when you get all these

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emails from us, cause you opted into

every single one of our funnels.

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So where a quiz comes in is

streamlining and bringing that

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experience into a very like.

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Co, like cohesive experience.

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It's saying, you're going

to answer some questions.

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I'm going to tell you exactly what

fits and what is right for you.

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And it really brings out that like

personalized experience, the type of

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quiz that works or the way that quizzes

work really well with businesses.

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If you have a pretty

expansive offer suite.

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So you're not saying I have one offer and

I have One quiz and the quiz is going to

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direct to the exact same result because

it's not really that impersonalized.

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But so if you really have a super

expansive customer journey or offer

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suite where there's like tiers of people

that can come into your space, the

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quizzes are the best route to segment.

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To capture data is one of my favorite

things to do because I sit there and

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I'm like, Oh my gosh, these people,

they're answering this and we don't

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ever talk about this in our content.

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So let's make some more content

here and maybe call in more

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of these types of people.

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It's so fascinating.

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I can totally nerd out on quizzes

because they're so much fun.

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jess_1_04-12-2024_131220:

Yes, I love them myself too.

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The one that I just built up

for my client, it was like a

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tier thing where we're like

assessing what level they're at.

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So then we can present the right offer.

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So it's like a more specific

use case for that quiz.

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rachel_1_04-12-2024_131220: So if you

have a lot of people who are coming

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into your list and you're in that

space where you want to simplify it

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down, like into a single path, your

quiz is probably the route to go.

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So you don't really want to

create more and more PDFs, like

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more and more lead magnets.

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I've heard some people create every

month there's a new lead magnet out there.

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I'm , that is so stressful for you.

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I don't love that for you.

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But yeah yeah.

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So I'm going to go through just

a few did we want to dive

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into why they're so powerful?

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Or we think we've covered that.

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jess_1_04-12-2024_131220: no, you can, do

you, if you have more to add, definitely.

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rachel_1_04-12-2024_131220: Yeah.

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I was going to say through data,

I think, and Jess, we can totally

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be data nerds here with the.

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Segmentation opportunities

that come into it.

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The market research opportunities

that you can get from quizzes.

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They're so on the back end, give you so

much insight to help either fill gaps

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in offers or really like structure.

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Certain data points so that you

can really create a super relevant

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experience inside of your email list.

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It's not just when they're opting

in, it's actually the content that

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you're serving up front as well.

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And plus it gives you a really if

it's your only path into your list, it

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gives you a really powerful, impactful

way to say, I know that 40 percent

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majority of my clients use interact.

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I don't know if you use another.

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jess_1_04-12-2024_131220:

I actually use Typeform.

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I've used Interact before, but

my new favorite is Typeform.

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One, because most of my clients

are already using that for

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surveys and things like that.

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But, two, I think it's

cheaper than Interact, too.

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rachel_1_04-12-2024_131220: So

the data that interact and I can

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just give, tell me if this happens

inside of type form as well.

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But like the data inside of

interact is like, you can see

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Oh, 40 percent of my audience is

result one for a particular person.

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So you have a lot more

confidence going into launches.

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Let's say if you're trying to

build a result or build a program

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for result number three, and

you only are calling in and.

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Like 5 percent of those people, your

email list is probably not going

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to be with a place where a lot of

those conversions happen because

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they just don't exist on your list.

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So it gives you so many like

business, confidence in business

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decisions that I think a lot of people

like think, Oh, it's just a quiz.

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No.

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It's so much more.

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jess_1_04-12-2024_131220: Yeah.

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So for a real life example for that,

I had a client and we're diagnosing

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root causes, like what's the root

cause of so and so condition.

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And then we saw one where the root

causes was say for example, blood sugar.

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And we were able to like, identify

wow, 85 percent of the people that

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are taking this quiz are getting

that blood sugar is the root cause.

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So let's create more content

and a program around that.

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All

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rachel_1_04-12-2024_131220: Yeah.

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And I think I wanted to give this

context before we started getting

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into the types, but I think I

forgot, but it just reminded me.

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Where it's like all of your

marketing is an ecosystem.

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Your entire business is an ecosystem.

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And when you can start to plant those

seeds and really understand what's

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supporting what, like your lead

magnet is a resource for certain.

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Decisions that you can

make in your business.

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And if you really want that good, quality

email is to support a good quality

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social platform or client network,

like it really comes in and having that

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business knowledge on yourself to have

to make those decisions with confidence.

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Everything really is connected.

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And that's where we're just as

example is like where you're making

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a business decision based off of what

you're seeing actually happen in your

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business, not based off of assumptions.

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jess_1_04-12-2024_131220: So would

you ever suggest there be a time

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where you shouldn't use a quiz?

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Rachel?

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rachel_1_04-12-2024_131220: Yes.

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I wouldn't recommend quizzes for

people who only really have one.

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Single offer.

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I think you negate the whole

personalized experience.

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If you are only directing everybody

down the exact same path, sure you

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can talk to people in certain ways.

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And you can control the experience

and maybe the quiz result is based

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off of objections joining the

program, but I do think it is the

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most powerful when it's compiled with.

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An offer suite that can really

be personalized and custom.

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jess_1_04-12-2024_131220:

Let's talk about our next one.

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This one has been really popular lately.

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One, with my clients, because it's

an easier one for them to create,

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I think, rather than creating

like a whole guide or a PDF.

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But two, it's meeting the

audience where they are at.

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Everyone's busy again now that the

world has been back open for a while.

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And we're not just all sitting at home.

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I really do miss those days.

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Like I was one of the people that left

was I the only introvert that left?

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rachel_1_04-12-2024_131220: arrived.

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jess_1_04-12-2024_131220: I thrived

when I didn't have to go anywhere and I

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could just sit around and learn all day.

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But schools are back open.

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I have to pick up kids.

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I am back in the car a lot.

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So I'm listening to a lot more

podcasts and recordings and audio

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books and that sort of thing.

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The next lead magnet that we're going

to talk about is podcast, private

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recordings, maybe mini audio book.

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I haven't heard of mini audio book, but

maybe we just invented a new lead magnet.

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But I think that these are so popular

right now because one, they're

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very easy to digest and consume.

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And so If you know that's half

the battle with the lead magnet is

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getting people to consume what is

in them that they don't just sit

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gathering dust in their hard drive.

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So I think that's why these

guys become really popular.

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rachel_1_04-12-2024_131220: Yeah.

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So instead of trying to change the

behavior, which is something I talk

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a lot about in my new lead magnet

digital product, which is like really

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understanding the preferences of

your audience, you really like in

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this case, like we know Podcasts

is like one of the biggest markets

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that are happening right now.

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So instead of trying to change

the behavior of your audience,

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like really like, why not just get

involved in their daily routine,

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provide that ease and access.

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And I've seen it with a lot,

Jess, you have, you used to

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do this with your newsletters.

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I loved it.

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I preferred to listen to

the newsletter version.

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Podcast.

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Or yeah, the podcast version of the

newsletter rather than reading it because

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: 00:12:09

my attention span is just so short.

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: 00:12:12

So I can like multitask in

that sense kind of thing.

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: 00:12:16

So I really think that this is going to

be an upcoming like trend for The lead

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: 00:12:21

magnet space, just because it is one

of those that it's it's a no brainer

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and it's, you can easily gate it.

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So the one like why lead magnets grow

lists, like maybe I'm simplifying this all

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the way down is because you have it hidden

behind a gate, the form, so to speak.

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So in order for someone to get access

to something, they have to opt in.

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So that law of reciprocity like kicks in.

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So with these kind of Podcast series,

private podcasts, or like even audio

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versions of certain like series,

like breaking things down, like

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complex things into a series and then

delivering them out in a preferred path.

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It's one of those that really creates

this like super digestible resource.

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And it's just, I think more and more

people are going to start doing it.

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jess_1_04-12-2024_131220: Yeah.

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So then some real life examples of this,

because I always like to bring it down

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to context is that you could do just

a recorded version of your newsletter.

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And that can be the appeal of

opting into your newsletter.

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, the second way you could do on, a

private recording, I have lots of

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wellness practitioners, so sending out

a meditation or a breath work thing

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behind a gated you can do that just using

a regular Website page and uploading

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audio to that where you're like hiding

the link from search but providing that

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search bar Or you can do a whole private

podcast series So kajabi has a built

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in podcast app in it where you can use

that too Or i've also used hello audio,

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which makes it really easy to gate the

podcast and then We use Captivate to

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host this podcast and I was able to

just create a new podcast in our account

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so that's the technical how to but

with the private podcast specifically

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it's really easy because you can send

them a link and it will download it

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to their podcast player but they only

use that if they've subscribed to you.

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So then once they're in the weekly

download , that's my newsletter name

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You would happen to see it start popping

up on your podcast player , which

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is another way to stay connected

with that person, even if they're

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not opening your emails anymore.

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So I think that's really great.

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Yeah,

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rachel_1_04-12-2024_131220: So moving

into the third lead magnet type that

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are being really powerful in 2024

in kind of the current buyer, like

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: 00:14:38

buyer behavior that we're in now is

low ticket offers as lead magnets.

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: 00:14:44

So really giving someone a taste

of something without the crazy

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kind of like monetary investment.

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: 00:14:53

If you play this right, you

can really bring in some

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: 00:14:59

qualified leads into your list.

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: 00:15:01

Like when someone spends money with you,

it immediately already breaks them apart

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from someone who's a lurker from someone

who is just watching to consume and DIYing

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: 00:15:12

it just based off of your education.

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So if you do it right and

lead to an end goal that is.

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Building customer lifetime value

really maximizing those touch points.

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It can be so powerful.

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Plus it gives you a little,

money in the bank too.

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: 00:15:29

So 27 isn't going to buy you a new

house, but if you really create that

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: 00:15:34

compelling offer, you can, Call in

a lot of really qualified leads that

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have already had an experience with

you, spent money with you and can trust

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that you're going to deliver when they

spend money with you the next time.

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jess_1_04-12-2024_131220: I've seen

these like low ticket introductory

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offers be really successful for

my clients who offer templates.

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Especially if they're running ads in

conjunction with offering templates,

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because this kind of helps them

offset that ad expense by having

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people skip the free option and

going straight to the checkout.

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So I think this is definitely I'm

in the process of refining my notion

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templates, but I think this is definitely

an avenue that I'm going to explore.

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Soon in my business as well.

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rachel_1_04-12-2024_131220:

Yeah, it really is.

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You can be so inventive with it, with

you said, templates, you can do, like

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a training of some sort all sorts of

things that you can really like just

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give them a taste of what you do.

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And I think this is where

people get so overwhelmed.

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And this is something that like

I try to cover with as much depth

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as possible is that people get

overwhelmed because they just want to

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see an example or they just want to

know if I'm doing this is my format.

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But ultimately it really is all rooted

into What you deliver as a service

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provider, as a coach, as an e commerce

business, like whatever Like format you

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exist in and that transformation that

you're trying to you know Give out so

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it's one of those things that if you

can just Make it make sense for you.

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It's so so powerful.

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jess_1_04-12-2024_131220: All right.

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The fourth lead magnet that we love

and see are that is working right now

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is co working or community experience.

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And these days, I don't know if it's

just me, but I think all business owners

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are craving community without the ick of

like the sales pitches that happen like.

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After the webinar or forced networking.

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Like by simply just creating this safe

place where people can come together

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and create it really creates like

a powerful connection, not only to

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you, but also the sense of community.

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So for example, in my

business, I started offering.

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weekly planning sessions,

just co working sessions.

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And really they're like, come in

like your Monday potato day outfit.

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: 00:18:05

You don't even have to

turn your camera on.

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And really it's just a space for

collaboration and accountability

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to get your weekly planning done.

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Because that was what I see as an

opportunity in most businesses is that

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we know how powerful planning can be.

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: 00:18:19

But the accountability to get it

done is sometimes just not there.

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So I really love the idea of just creating

these community spaces or even just

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doing a Q and A session where there's

no screen, like no strings attached.

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Maybe it's just Hey, I'm answering

like all the topics about this.

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Come as you are.

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Let's talk.

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It's a great people to get way for people

to connect with you, like personally

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: 00:18:45

through the and not just through emails.

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: 00:18:48

rachel_1_04-12-2024_131220: Yeah, there

was something I was reading the other

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day talking about like the way that

we are as humans are shifting more

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towards Connection authenticity and away

from the stuffy energy that existed

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: 00:19:03

you know when you picture those kind

of You In person networking events,

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like the speed dating of networking

where it's okay, everybody just hand

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your card over and this and this.

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: 00:19:13

And so I think the reason why this

works so, so is because people are

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really just craving connection.

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Like the online space boomed in the

middle of a pandemic where people couldn't

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do anything and leave their house.

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: 00:19:27

And now where, people have built these

really super successful businesses

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and Their relatives, their friends,

their families can't connect.

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I don't know if that's like anybody

else, but I know my family has

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zero freaking clue what I do.

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My dad picked me as a web

design designer the other day.

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And I said, excuse me, no, sir,

that is not at all what I do.

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And so as the space is transitioning

towards being more real, like really

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living in that, like authenticity of.

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Who we are as humans running businesses.

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: 00:20:05

I can solely see how if you'd play

this right, like community building,

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relationship developing, like it's

such a great tool for businesses to

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utilize and build trust with future

leads, new subscribers, all of that.

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jess_1_04-12-2024_131220: All right,

so that was our four lead magnets.

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I'll do a quick recap for you.

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So number one, we have a quiz and this

really helps you to not only segment

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your audience but direct them to the

specific offer that is right for them.

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Number two, we have the private podcast

or recordings, which is all about

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meeting your audience where they're

at and giving them easily digestible

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resources for them to learn more about

you and the transformation you provide.

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Number three was a low introductory

offer so that you can skip that freebie.

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Get.

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: 00:20:59

Get the new subscribers straight to

check out and give them a taste of

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what a paid offer is like from you.

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: 00:21:05

And then number four, we have

co working, which are great for

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creating community and building a

relationship with your audience.

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: 00:21:14

Do you have anything to add

about any of those lead magnets

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: 00:21:17

before we wrap up for the week?

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: 00:21:20

rachel_1_04-12-2024_131220: No, I

think obviously there, these are just

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four of the various types of lead

magnets you could possibly go into.

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: 00:21:29

In my aligned leads formula, I

cover 12 and how they fit your

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: 00:21:36

business and when to use them for

very specific awareness levels.

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\ , jess_1_04-12-2024_131220:

that was my favorite part.

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: 00:21:42

When you started breaking down oh,

you would use this and this and this.

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: 00:21:45

And my mind was like, that was like worth

the whole what have you selling it for?

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: 00:21:50

Like way too low, like

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: 00:21:51

rachel_1_04-12-2024_131220: it's.

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: 00:21:53

it's just a little,

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: 00:21:54

jess_1_04-12-2024_131220: for that

part, because it'll save you so much

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: 00:21:56

time and money, like not create to not

create an audience lead magnet, that's

363

: 00:22:00

not right for your audience and not

going to get the results that you want.

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: 00:22:04

Try out one

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: 00:22:05

rachel_1_04-12-2024_131220: Yeah.

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: 00:22:06

To segue into a little

bit more about that.

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: 00:22:08

So I'm really teaching you how to create

the most compelling lead magnet, how

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: 00:22:13

to attract using that lead magnet,

attract new leads with that, and then

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: 00:22:18

what to do with them after opt in.

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: 00:22:19

So it's really simple three step process

to understand how to use your lead magnet,

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: 00:22:25

how to build an engaged email list,

and really understand how it fits into

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: 00:22:30

your ecosystem that is your business.

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We'll leave a little special

something in the show notes for you.

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: 00:22:37

If you want to go and grab it, it is live.

375

: 00:22:40

And I'm so proud of it.

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: 00:22:41

I've gotten them.

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: 00:22:42

Amazing feedback about it so far, but

keep your mind open when it comes to

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: 00:22:47

lead magnets, because they can really

be super expansive in your business.

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: 00:22:52

And we're done with the whole like

dusty, crusty PDFs that just sit on

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: 00:22:57

your website, not really doing much.

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: 00:23:00

jess_1_04-12-2024_131220: Let us

know in our, on our Instagram, which

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: 00:23:03

lead magnets you're going to try.

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: 00:23:05

And then make sure you tune in next week.

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: 00:23:08

We're going to be talking all about how to

prep for an easy breezy summer business.

385

: 00:23:12

I'm really excited about this

episode because I feel like the last.

386

: 00:23:15

Three episodes as neat as they

should be right now have been

387

: 00:23:18

like, very like action oriented.

388

: 00:23:21

And next week we're going to

talk about all about bringing

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: 00:23:23

more ease into your business.

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: 00:23:25

As always, if you found any of these

tips helpful, make sure that you

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: 00:23:29

share this episode with your business.

392

: 00:23:32

We really appreciate you helping our

show grow and make sure to follow us

393

: 00:23:36

on your favorite social media platform.

394

: 00:23:39

We're on Tik TOK, YouTube, and

Instagram, and pretty please

395

: 00:23:44

leave us a rating and reveal.

396

: 00:23:47

Until next week, we're rooting for you.

397

: 00:23:49

rachel_1_04-12-2024_131220: are.

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: 00:23:50

Yeah.

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: 00:23:51

jess_1_04-12-2024_131220: One

day we'll synchronize that.