In this episode, Dr. Jemma Green continues her conversation with Omer Luzzatti exploring how Gigaverse's Web3 integration could revolutionize creator economies through blockchain technology.

Episode Highlights:

• Omer explains how Gigaverse is implementing token economies and monetization for creators
• Discussion of Gigaverse's partnership with Music City San Francisco for reality show-style content
• How Gigaverse's approach to content moderation adapts to different community standards
• The challenges of quality content discovery and Gigaverse's unique engagement-focused solution
• Overview of Gigaverse's current features including polls, fact-checking, and AI-powered tools
• Future plans for monetization and community building features
• Discussion on the challenges of podcast monetization and how Gigaverse addresses them
• Using AI to resurface valuable content from podcast archives

Discover how Gigaverse's platform enables creators to:

• Build sustainable revenue streams beyond traditional advertising models
• Create token-based reward systems that incentivize quality community participation
• Leverage AI for real-time fact-checking and content moderation
• Develop secondary markets that amplify creative value

Get in touch:

Gigaverse

Omer Luzzatti on LinkedIn

UnBlock'd podcast with Dr. Jemma Green

For more information on Dr. Jemma Green

Visit: https://www.powerledger.io/

Or connect on LinkedIn: https://www.linkedin.com/in/jemmagreen/

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Produced by: Podcasts Done For You

Web3 Integration and the Creator Economy Revolution.

2

Oma LA on Giga versus

Blockchain Vision part two.

3

In this episode, Dr.

4

Gemma Green continues her conversation

with Oma Lati exploring how Giga

5

versus Web3 integration could

revolutionize creator economies

6

through blockchain technology, they

dive deeper into why community token

7

economies are essential for the

future of creator audience engagement.

8

How secondary markets could amplify

creative value beyond traditional

9

platforms and giga versus innovative

approach to content moderation that

10

adapts to different community standards,

along with their exciting partnerships,

11

including Music City San Francisco, for

their reality show style integration,

12

and major music podcast networks.

13

They discuss how they're solving

real world challenges like

14

quality content discovery and

community specific moderation.

15

I'm your co-host Anthony Pearl,

and whether you're an investor or

16

a startup looking for insights,

it's time to get unblocked

17

as we get ready to pick

up the conversation.

18

Here's a quick recap from last episode

19

Jemma Green: communities that

you're targeting to use Gigawatt

20

er in Web3 and Blockchain.

21

But my question related to that was

do you have any Web3 or blockchains

22

elements to the Giga verse product?

23

Are you talking about

tokens in the blockchain?

24

Sense of the word.

25

Omer Luzzatti: So we haven't

targeted crypto communities per se.

26

Now, when we are thinking about,

back to your questions about the

27

Web3, the first thing that creators,

the one that we are working with

28

is asking us is ticketed events.

29

So basically, I want people come

to my podcast to pay $1, $2, $10.

30

But the way that we are thinking about it

in terms of the engagement, in terms of.

31

Monetizing within the community

is these elements of points,

32

rewards and things like that.

33

That's one of the thoughts of

that we have, obviously for crypto

34

communities, it's pretty obvious for

creators and other type of communities.

35

This is a little bit more challenging

now to think that forward ahead.

36

Anthony Perl: You know what's fascinating

about everything that you were just

37

saying is it kind of replicates what is

happening in the Freeto Air TV market.

38

If you look at, you know, a reality TV

program is a good example where there's.

39

An element of quality content or debatable

equality, but content that's being

40

created and what actually happens after

that is there are often people that

41

are separate shows, which are talking

about the main show as well as podcasts

42

and other things that are happening.

43

So what you're essentially trying

to do is to replicate that, but in

44

this kind of an environment that

enables you to monetize that process

45

so that people will actually benefit.

46

From that ongoing discussion and

that's, is that kind of the way of also

47

making sure that you've got quality?

48

Because that was one of the things I

think that has gone wrong with a lot

49

of the other platforms is there's been

no way of really measuring quality.

50

There's been so much rubbish out

there that that's what just saturated

51

it and people just disappeared.

52

Omer Luzzatti: Yeah, so Abby just

mentioned me and said that I can

53

talk about Music City, San Francisco.

54

So Music City, San Francisco.

55

Is that exactly what they

wanna do with our platform?

56

It's basically a reality show.

57

What is Music City?

58

San Francisco is a new building

actually in San Francisco that is

59

the bottom three floors, podcast room

and the karaoke room and a big arena

60

and for events and for concerts.

61

And then they have a hotel on top.

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It's basically to bring rock stars

back to the city and to create a place

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for them to, for young bands to live.

64

So we are partnering and they want to

do a reality show exactly like that.

65

Showing, you know, the band and

then showing the room and then

66

showing the fans and then, okay,

so all that, that is part of it.

67

But you were catching the other point,

which is then to have the community.

68

Discussing it, leaving it, and

it's true for almost every content.

69

Netflix movies, from Netflix movies

to sports are obviously watching

70

together, sport events and then

talking about it within the fans.

71

So yes.

72

Now in terms of your second

comment about the quality.

73

I definitely want, and you know,

Abby knows it 'cause that's something

74

that I'm trying always to push for.

75

But then I'm aware that it's

also something that we need to

76

be aware not to push too far for,

is to have quality discussions.

77

Now, how can we, with AI create

quality discussions other than, you

78

know, adding information, et cetera.

79

And we can build a prototype for it.

80

We can call out when people are

making policies like Ed Homi, right?

81

Instead of talking about your

argument, I'm talking about you.

82

Instead of, I'm creating a

strong man argument, right?

83

I am inventing something that no one

actually said, and, and I'm attacking that

84

figure instead of talking to the point.

85

So all these things, so things that

would be AI that now is listening

86

and understands everything that we're

saying, we can analyze the discussion

87

and move it maybe to a better place,

but I'm also aware that that focus

88

might be a little bit too narrow.

89

I'm aware that people sometimes

want to just talk, right?

90

Anthony Perl: Well, quality's a

big battle on any media platform.

91

And you look at Netflix, which gets

criticized for ending shows in many

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fans' cases prematurely, but they're

doing that to generate new material

93

and new quality so that you don't get

bogged down in what is old content

94

or you know, continuing old series.

95

So they can bring new

things in all the time.

96

And I think that's the

challenge, isn't it?

97

Because.

98

How do you actually manage that so

that your platform doesn't get flooded

99

with average content and people having

discussions that are, yes, there's a

100

small community that are interested,

but largely if there becomes lots of

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small communities talking about things

that are, don't have much quality about

102

them, then that's where the problem is,

is actually finding the quality stuff.

103

Omer Luzzatti: Yeah.

104

So maybe I will talk about how

we are thinking about moderation

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in general and for communities.

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So obviously legally there are

several things that must be allowed

107

or disallowed on any platform.

108

Right?

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But these, and I'm talking especially

about the United States, these are

110

very, very clear and very, very narrow.

111

I mean, the freedom of speech

obviously is one of the amendment

112

and, and is a big thing.

113

And there are only four things

that actually you cannot.

114

Talk about from legal perspective,

obviously things like, uh, weapons

115

selling, weapons direct attacks, and

threats to a specifically individual.

116

So these are very, very specific

and we must obviously obey the law.

117

Then What we are building is basically

for every community to enable their

118

own gon in their own language.

119

By providing them with the

ability also to change things.

120

I'll give you an example.

121

If we as a platform decide that some

words are something that we don't want

122

to have on the platform, right, and we

can come with these words or whatever

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we the intent of these words as well.

124

But then if you take hip-hop community.

125

That he's talking about

hiphop lyrics, right?

126

They can definitely come and alter

and change these global rules of

127

the platform in order to adapt it to

their own community, which is more

128

tolerant obviously for some language.

129

Then for even for every event, you

can decide that now I want within

130

that event to allow or to disallow

certain jargon or certain language.

131

So we do, because we think

about building for communities.

132

We know that some communities

have different tolerance and

133

wanna talk about certain things,

obviously, according to the law.

134

So that is one thing that is completely

different than any other platform today.

135

The other element, which is very much

also close to it, is what can you

136

do when people are saying something

that is not according to your laws or

137

according to your community rules, right?

138

And even there will allowing much more

to the hosts and to the community owners.

139

So I'll give you the example

where it all started.

140

Matt Sorum is also one of

the founders of Gig Averse.

141

He was a drum of, uh, guns and Roses.

142

He did an event with these fans and the

event was about a record that was sold

143

that wasn't guns and Roses, and he didn't

want questions about guns and roses.

144

Okay.

145

So obviously for us it's very, very

easy to comment and to say every

146

time that someone is writing guns

and roses, delete the question.

147

Right?

148

And that's what most platforms, if not

all of them, will do in, in such a case.

149

But what if someone is asking

about Axel Rose, right?

150

Or someone is coming and asking,

151

why didn't you do this or that?

152

Right?

153

So we need to understand the intent and

the AI can understand the intent that

154

Axel Rose was part of Guns and Roses.

155

So if no questions about guns and roses,

then no question about about Axel Rose.

156

Jemma Green: Well sweet child of mine.

157

Omer Luzzatti: So, oh, and we

have a name drop of Axel Rose.

158

You can see and read more and

is vocalists and co-founder.

159

So we can understand the intent, but

now it's even the second order question.

160

Okay, so what are we going to do

about someone asking about Axel host?

161

And here we allow the

hosts to make decisions.

162

In some cases it may be delete

the question, in some other cases,

163

completely ban the individual from

the discussion, kick them out.

164

Or FDAI answer the question

if the question was something

165

that the AI can answer.

166

Okay.

167

I won't be bothered, but I don't care

that people will an, that the AI will

168

answer the question about, so that's the

way that we're approaching moderation

169

in a completely different way than what

is available today on other clients.

170

Jemma Green: I mean, there's so many

new things here that people wouldn't

171

even know about until they kind of

experience it for the first time.

172

So once they're in the tent, they can.

173

See all of the different toys and

get really excited and use them.

174

But before that, what would you say

is like the biggest sort of challenge

175

to adoption of this new experience?

176

Omer Luzzatti: Yeah.

177

No, it's a fantastic question

because Abby here, by the way, is

178

head of product and also his role

to make it simple and to have people

179

work with, we are builders, right?

180

We come with ideas and we

build them, but then we need

181

to obviously sell them, right?

182

And to have people exposed to it.

183

You wouldn't even know about name drop

without something happen here, right?

184

So all that you can trigger a poll, right?

185

So there is a question of the, the

product itself and how to make it visible.

186

And then there is a question

of how do we market it?

187

How do we package it, and how

do we let people know about it?

188

I don't have a very, very good

answer here, but we are walking our

189

way to, you know, to move forward

is basically to walk with partners

190

that are much closer, the creators.

191

So in that essence, it's a

little bit like a B two, B2C.

192

Mm-hmm.

193

And they are also a, the one that

are giving us feedback about the

194

solution and what they wanna see.

195

For example, ticketing is, must have for

them to bring the podcasters on board.

196

So Pantheon podcasters are one partner.

197

They are the biggest music

podcasters network in the

198

world, or at least in the us.

199

Metallica is their band that I

mentioned before, and they introduce

200

us to additional podcast networks.

201

The other one is still one

entertainment in the Philippines.

202

They mentioned before they

have 400 million end users.

203

It's a creator house.

204

We're

205

Jemma Green: sitting on the

fence with that response, Omar.

206

Omer Luzzatti: Yeah, but the, the names

that are mentioned on Spotify Apple

207

Podcast, obviously this is different.

208

What Pantheon is doing is basically

increasing the revenue for their

209

podcasters by bringing relevant ads.

210

And obviously the podcast itself

is on Spotify and all this.

211

So at Tier One Entertainment, they have

many creators and I mentioned before.

212

Political figures, gamers, chefs, right?

213

Young people that are just going the

streets and at them telling the fans

214

that they're going from point A to

point B in Manila and they have hundred

215

thousands of people watching them walking.

216

So with them, we are engaged now

in the next four to six months

217

to try out multiple use cases

and each use case some other.

218

Features actually would

shine fact checking.

219

I don't think it's very relevant

for people walking the street,

220

but for obviously political

discussions is very relevant.

221

Jemma Green: Got it.

222

And it sounds like, you know, because

there are so many different sort of

223

segments, the approach that you're

taking, I mean, you just said B two,

224

B2C, but the within that, the way

that you are going about getting

225

customers is quite different.

226

Omer Luzzatti: Yeah, we made the

decision to focus on podcast and podcast

227

live, and we did several research

demonstrating the appetite to A, to

228

go live, B, to create a community

around them and C, to monetize better.

229

So I remember correctly something like

72% and then we segmented it into values.

230

Uh, parts sport is very,

very big for this, right?

231

And indeed we have creator, she's

very close to the UFC women fights.

232

So we are going to have something

with the UFC and and over there.

233

For example, the after the fight,

it's to open giga verse and to have

234

fans coming and asking questions,

paying for $5 to ask a question

235

and to be answered by the fighter.

236

But then especially because of K one and

because of we see other opportunities,

237

we're opening it more now to additional

type of creators, not only podcasters.

238

Also communities more and more to

shine also that part of the community.

239

So I think to answer your question

maybe more kind of philosophically

240

we're to focus and when to

open right is a big question.

241

I think that we, and, and there

are several approaches here.

242

We are finding now via these different.

243

Verticals, let's call them.

244

This way, we are finding what is actually

working, what is more relevant, what

245

is less relevant, and then basically

also with tier one, their approach

246

is then to create a playbook that you

can replicate more and more and more

247

with, with additional creator of type.

248

So that is while obviously

building the solution and making

249

it simple for people to involve.

250

Anthony Perl: Again, it's quite

interesting because it's kind of not

251

dissimilar to the TV landscape where

they partner with production houses that

252

deliver bunches of content, you know,

as well, and a variety of that sort of

253

content and, and controlling it that way.

254

So it's an inter, it's interesting that

the model is not dissimilar to what's

255

working in mainstream, but taking

it to a, a level that's much more

256

accessible than, you know, paying for

a TV show through a production house.

257

Omer Luzzatti: And you got to spot

on, and Jacob has a questionnaire.

258

So unlike, I don't know, Gemma, if

you are a host, Anton is definitely

259

a host because he started it.

260

So he has another tab with insights

and he can see the the questions.

261

So Jacob is asking, can Gabe,

with existing discoveries broken?

262

Jemma Green: So how do you think

about solving the Cold Start

263

problem for emerging creators

that don't have an audience yet?

264

Or does gig averse assume they'll

come in already with an audience?

265

Omer Luzzatti: So we are not

trying currently to solve the

266

discovery within the platform.

267

What we enable them though, Jacob,

is to utilize the all the other

268

platforms that are there in order to

engage with their existing audience.

269

So if you have a YouTube live, and many of

them do YouTube live, Instagram, Twitch.

270

A LinkedIn, right?

271

You can stream this on these

platforms and have the people

272

seeing it the moment that they want.

273

They wanna ask a question the

moment that they wanna be on stage,

274

then they will come to Giger.

275

So we see it currently not as a solution

that the podcasters that have, let's

276

say, thousands of people watching them.

277

We'll move all the thousands here.

278

We see it more kind of the salon or

the intimate environment that the

279

hundred, 200, 300 fans will come

and then will spread the moment that

280

we will have more communities, the

moment that we will have more content.

281

Currently, we have something

like 400 communities.

282

And around I can, I can immediately

check, but I think something like 5,000

283

users at the moment, that we will have

content and the ability to incentivize

284

people to come, oh, now this is happening.

285

Now that is happening.

286

To blend things together and then we'll

need a real good discovery mechanism.

287

That's again, going back to

the balance between to have.

288

A serious platform that you come because

you wanna hear a discussion or because

289

you wanna see your chef or cook with

your chef, versus a place that you scroll

290

and jump from one event to another.

291

A good discovery with a good algorithm

for discovery is essential for Instagram,

292

TikTok, obviously, and Twitter because

they wanna promote to you content that

293

will keep you engaged and keep you more.

294

On the platform, we are trying something

that is slightly different, which is

295

we want you to stay here because we'll

make you engage in this discussion

296

by asking more polls, by the fact

that you know that if you ask a good

297

question, just like the one that

you did, you'll now get two points.

298

And with these two points you can

buy an NFT or you can cash out.

299

So that's the gamification of

communities that we expect.

300

We are trying to have that one, the

engagement engine and not the scrolling

301

from one to community to another.

302

Anthony Perl: Can I just ask a question

because I think I'm very cognizant of

303

the fact that where here we are in the

giga verse and we're doing this live at

304

the moment, but there'll also be plenty

of people that will be listening to this

305

as an audio based podcast in the future.

306

So maybe you wanna take people through

a little bit about some of the features

307

that are actually in the giga verse,

but also interested in what's coming.

308

Omer Luzzatti: Sure.

309

So currently we have a

platform for many, too many.

310

As you can see, we built it in such a way

that there is audience, and then the hosts

311

and people that are talking and asking.

312

Obviously, there is a chat.

313

There is, as I demonstrated

before, you can create polls.

314

You can moderate the discussion.

315

You can have fact check and to enhance the

discussion and other elements like that.

316

In addition, immediately after this

is done, we are creating the recording

317

of this, of it, if you're recording

it, and then highlights and various

318

clips that you can immediately

share with your audience, right?

319

Mostly on the platform like

Instagram and others, including

320

the summary of the discussion.

321

The transcript is here.

322

The transcript mentions who is saying

what, which is also something that is.

323

You know, kind of, you can have it

in multiple languages, obviously,

324

and we understand multiple languages.

325

And the voice activation

is also languages.

326

The community page is a page that

you land when or when you wanna

327

see the recording or when you

want to chat with your community.

328

And this is something, for example, on

Zoom that doesn't really exist, right?

329

On Zoom.

330

There is no community and thus is

no discussion post live, pre-live.

331

We are now building the post live

and pre-live to become much more

332

engaging as well, so that the hosts,

for example, Gemma, in this particular

333

case before the podcast, the community

knowing that now she's going to host.

334

Someone can ask questions

before and after.

335

They can watch it together.

336

They can watch the podcast.

337

So elements to tie the live into

the community in better way.

338

In terms of motivation, we are

adding the video layer now.

339

The video layer understands the

video first in order to moderate.

340

So for example, you have on your back

right being the voice brilliance, but,

341

but if you had something offensive,

then we could also understand that and

342

we know that it's something that is

happening, especially in discussions.

343

So something offensive and

then we'll have the alert.

344

Oh, although Anthony is great.

345

There is something offensive in that

video, in addition to many, many other

346

elements that are much more relevant to

gardening together, cooking together,

347

where the visual elements is much more

dominant than just the talking heads.

348

Monetization is the biggest

one that we're adding and that

349

we are planning what to add.

350

Obviously we need to think

how to build it, how to build

351

this reward and point system.

352

Uh, we're in discussion with

some platform that un know.

353

We spoke to Lynn several times.

354

The crypto experts that are around

us, as you know, we have extensive

355

lists there, so we are thinking

how to build an organization and

356

points system that is suitable for

us and makes sense for communities.

357

It needs to be very, very simple because

creators don't really understand it yet.

358

So I would say that I put

first monetization then.

359

Making the community

elements much more alive.

360

The AI can bring content.

361

I said many things we spoke.

362

Now the AI afterwards can not only

summarize the discussion, but search

363

the web tomorrow and come with, oh, the

competitors of giga verse are right and to

364

make and to open the room automatically.

365

We are thinking what makes the community

community right and there is some cadence.

366

So every week at 8:00 AM on Wednesday,

the room will open automatically.

367

People get notified and people can join.

368

Many ways to help community

activators to build a community

369

that is not only about the live

element, but also about the as sink.

370

Jemma Green: Awesome.

371

You mentioned about paying for podcasts,

like entry, most podcasts are free.

372

Do you see that as like a

point of friction or because

373

they get to interact with.

374

The creators or the thing the

people they're fans of, then

375

that makes it a bit more nuanced.

376

Omer Luzzatti: The podcast industry

is, on one hand, it's growing.

377

On the other hand, podcasters typically

use it as a second hobby, right?

378

And not as something to make money

when they try to make money off it.

379

It's extremely challenging and it's

very, very, very small amounts.

380

So yes, many of them, and I would call the

me podcaster, but the one that are running

381

more than, you know, 30 shows already.

382

And know how demanding it is to

find podcast, to find people to

383

talk to, and then to monetize it.

384

Yes.

385

They definitely are Thinking about

ways to monetize and ticketing

386

is one of the first ones.

387

The ad-based solutions for podcasters is

also very, very limited, and obviously

388

the platforms are taking a huge cut of it.

389

Jemma Green: Yeah.

390

Anthony Perl: What's fascinating

about podcasting content is that

391

most podcasters forget about the

content that they've already created.

392

I think that's where the interesting

opportunities are as well, because it's

393

cross-referencing and, and using the

AI to bring back some of that content

394

that's already been created and might

have happened some time ago, but to

395

bring that back to people, which is what

doesn't really happen on Spotify and

396

Apple and those platforms to an extent

happens on YouTube because of search.

397

Omer Luzzatti: It's a very good point,

and we need to think exactly how

398

to make that part of the community

live and part of the podcast live.

399

By the way, the clock on the right will

bring you all the soundbites and the

400

fact check, but there was an interesting

one with Castor that suggesting the

401

small audiences can earn between

zero to hundred per episode dollars.

402

There are value ways for

broadcaster to earn money.

403

Sponsorship advertisement

mentioned by this and that.

404

So if you wanna dive into the way the

podcasters, basically the fact check,

405

what we're doing is form analyzing

the statement or the question.

406

We are taking multiple

questions out of it.

407

We are searching the web, so I can ask

now about stock market and obviously

408

I have maybe response and then we are

getting something like 30,000 pages.

409

Summarizing them into

this read more element.

410

So if you wanna talk about stocks

though, you know, Bitcoin is up 5% today.

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Let's fact check it.

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I have no idea if it's true or not.

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Probably not.

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Uh, the last 24 hours

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Jemma Green: down 1.7%.

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Omer Luzzatti: Yeah.

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Okay.

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So you can see how you can utilize it.

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Jemma Green: Yeah.

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Oma, I'm gonna just summarize

this conversation in a moment.

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Just before I do, could you tell us

your favorite song at the moment?

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Omer Luzzatti: Favorite song?

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The only thing that comes to my mind,

because I was walking the dogs earlier

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and found myself, uh, repeating it.

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It's not really a song.

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It's my son, my eight years

old is learning piano and is

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actually very much into it.

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So yesterday evening he was repeating

some swing jazz piece they don't

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even know, you know, from, uh,

his only kind of second year.

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That stuck into my head and

it was like going, and I said,

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whoa, where these tune come from?

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And yesterday was for

30 minutes playing it.

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So I, I got stuck with that.

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Jemma Green: Amazing.

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Well that sounds better than some of the

kids' songs to get stuck in your head.

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Omer Luzzatti: Yeah, exactly.

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Jemma Green: Oma, I've really enjoyed

the conversation with you today.

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I didn't know a great deal about the

video industry and podcasting and AI

439

in this context, and it's been great

to use Giga verse and experience

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all the different elements here

that we've had in this conversation.

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And I found it really interesting to

hear how one of the skills that you've

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had to fall upon as an entrepreneur

is when to focus and when to be broad.

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You know that discernment skill is

really important to create a growing and

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successful business, and I just wanted to

congratulate you on the progress you've

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made so far with gig averse, with the

amount of users, and I'm looking forward

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to using your platform again, and thank

you so much for coming on unblocked.

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Omer Luzzatti: Thank you, Gemma.

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Thank you, Anthony.

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It was pleasure.

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Anthony Perl: That's all for

this episode of Unblocked.

451

Please check out the show notes

for information on Power Ledger.

452

Other contact information.

453

We welcome your comments and

feedback and please hit subscribe

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wherever you are listening.

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This podcast was produced

by podcast Done for You.

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We look forward to your

company next time on Unblocked.