In this episode, Ray Green, a former sales executive turned entrepreneur, breaks down his proven framework for structuring sales proposals that close more deals. With years of experience leading sales teams and coaching IT business owners, Ray shares the essential elements for a successful proposal meeting. Learn how to set the right agenda, revisit client pain points, present assessments, highlight your unique selling proposition, and offer simple switching processes. Ray also explains how to craft two plan options and deliver a compelling recommendation that seals the deal. Tune in for actionable insights to elevate your sales game!