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Inside the world of political polling, with YouGov's Anthony Wells
Episode 722nd January 2024 • Inside Whitehall • James Starkie and Jonathan Gullis MP
00:00:00 00:54:02


In this episode we look into the world of political polling with Anthony Wells. Anthony is one of the leading political pollsters in the country, having work at YouGov, the countries best known polling company, for two decades.

He has covered general elections, referendums as well as a range social and political issues. In this episode we look at the methodological changes that have taken place to keep track with changing political attitudes, the data science behind MRP polling and what to look out for when viewing opinion polls.

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