Businesses are nothing without the people who work for them and the customers they serve. Sales and marketing efforts hinge on relationships with customers, and businesses need employees to function. Elzie is joined by Stephen Bates and they discuss why people are the greatest asset in business and how you can better understand customers and employees in order to create a more successful company!

Highlights:

03:32 Understanding people is the key and understanding your job as the owner is to move people to push-pull them into their best.

04:28 There’s a bad connotation to the word “ego”. I’m not a great fan of the word but you could have a bit of ego, to say, “I can make this happen”. That’s what makes entrepreneurs work. 

06:40 When I’m working with somebody, I just have a very simple model and I look at how valuable they are—each person. 

09:19 Mentoring, coaching, and training. Those three are different things but if you want to grow your business, you need all three. 

12:29 The moment you make a new decision, you can take your actions, you get a different result.

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Connect with Stephen Bates 

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