Trust isn’t “soft”—it’s measurable, and it directly impacts revenue, reputation, and retention. In this episode, Kenny Lange sits down with Kim Bohr, President & COO at SparkEffect, to unpack why well-intended leaders unintentionally erode trust through small daily actions. Kim explains SparkEffect Trust Elasticity™, how psychological safety strengthens teams during disruption, and why alignment between words and actions matters more than most leaders realize. You’ll walk away with practical steps—including the 5 Cs of Trust—to build trust resilience in the next season of change.