AI is everyone. It feels almost impossible to go a day without interacting with it or catching a conversation about it, in some what or another.

This conversation is about what happens when you rely on it too much as an expert, IP Business owner.

In this episode, Tara shares a real experience of hiring an expert - expecting insight, strategy, and perspective - only to receive what was clearly an AI-generated report.

And it raises a bigger question:

👉 If AI is doing the work… what are clients actually paying you for?

Because your clients aren’t paying for more information.

They’re paying for your thinking, your framework, and your ability to see what they can’t.

This episode breaks down where AI fits inside an IP-based business - and where it starts to erode the very thing that makes you valuable.

If you’re building a business around your expertise, this is the line you need to understand.

🔑 In This Episode, We Cover:

• The difference between using AI as a tool vs. outsourcing your expertise
• Why AI-generated deliverables can reduce perceived value (even if they’re “good”)
• What clients actually expect when they pay for high-level support
• How to use AI to distill your IP instead of replacing it
• The role of your framework in staying relevant (and irreplaceable)
• A simple shift that immediately improves the client experience

🧠 Key Takeaway

AI can support your work - but it should never replace your thinking.

The more you rely on AI to produce the answer, the less visible your expertise becomes.

And when your expertise disappears… so does your value.

📍 Episode Chapters

00:00 – Why everyone is talking about AI (and what’s missing)

00:00:35 – A real client experience that sparked this conversation

00:02:51 – Where AI fits—and where it doesn’t—in expert work

00:04:03 – The moment it became clear: this was an AI report

00:04:42 – Why this signals a bigger problem with expertise

00:06:57 – The difference between delivering options vs. expert direction

00:07:58 – AI as an amplifier vs. replacement

00:08:53 – How to actually use AI to support your IP

00:10:27 – A simple way to improve your client experience immediately

00:11:06 – Final thoughts: protect your IP and lead with your expertise

🚀 Ready to Build Your IP Based Business?

If you want to scale your business without losing what makes you valuable, it starts with understanding how you show up as the expert.

Take the quiz to see where you are - and what to focus on next:

👉 How Scalable is Your Expert Business?

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results.

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business.

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Hey everybody.

2

Welcome to season three of the

Scalable Expert™ Podcast, the show

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for established expert business owners

who are maxed out on time and ready to

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find the scalable impact of their work.

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I'm your host, Tara Bryan, founder

of The Scalable Expert™, and creator

6

of the Infinite Scale Method™.

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If you've built a business around

your expertise, but feel stuck

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in the time-for-money trap, this

podcast is your path forward.

9

Each week, I'll share stories and

strategies and shifts to help you

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step into a new, scalable business

model by declaring your authority,

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packaging your expert framework, and

streamlining your offers and systems

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to ultimately become a scalable

expert, because it's not about working

13

harder, it's about building smarter.

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All you need is one signature

expert framework and you can

15

deliver an infinite amount of ways

to be able to scale your business.

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Alright, let's get started.

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Hey, scalable experts, welcome to today's

episode, I am thrilled that you're here.

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In this one I wanna talk a little bit

about AI and using AI in your business,

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because AI is great, and it's something

that everybody is using right now, right?

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So if you go out, you can't help

but see AI, being sold and marketed

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and then talking about using

it all over in your business.

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And it's great for most things, but,

today I wanna talk about the traps

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of using AI and what that looks like.

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So I had a situation the other day where I

had hired somebody to do some sort of deep

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work with me around part of my business.

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And I hired her because she was an

expert and I was excited to work with

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somebody who could kind of look at my

business from an outside perspective

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and really provide me some insight based

on her expertise for how to shape this

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again, this, portion of my business.

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And, I use AI extensively for

brainstorming and for getting

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clarity around my thoughts, and

I do use it for my business.

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I use it as, a tool to help.

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Me, um, shape some different things.

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But when I use it for client

projects, I use it in a way

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where it becomes my second brain.

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I don't just use it to replace my

thinking and my intellectual, sort

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of property in terms of my frameworks

and how I think about things and

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my approach for, for what I take.

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Right?

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So I've obviously

programmed my AI, it speaks.

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And, and spits out things in my voice,

which is great, but that doesn't

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replace my, my being present in

somebody's business or in someone's

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project or in someone, whatever it is.

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Right?

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Because at the end of the day, there

are different, aspects of your business

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that you are either more involved

or less involved in based on kind

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of the price point of the offer.

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And I'm of the school that if you

are, if somebody's paying you for a

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one-on-one VIP session or a one-on-one

session where they're really paying

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for your, for your brain, right?

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Like they're paying because you have

an experience, a level of experience

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that they don't have, or you want

them, they want you to look at your

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business in a way that you can't see

just because you're too close to it.

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That can't be replaced by AI

and nor should it be, right?

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You think about on the flip side of

this, how many people are, questioning

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their jobs or questioning their value in

their work or jobs are being eliminated

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because, oh, we have AI it's, you

know, taking over all these things.

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And so the challenge becomes,

where's the middle ground with using

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AI, and when is it appropriate,

and when is it not appropriate?

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And so again, I was working

with this woman and she's great.

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Like she has a ton of experience.

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She knows what she's talking about.

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We had a conversation and

the session was recorded.

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And.

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She asked a number of questions, which

were all great questions, and I answered

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the questions, based on my understanding

of where I was and what I needed.

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So my expectation was she was gonna take

that, do some thinking around it with

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her own expertise, with her own brain,

and and really look critically at the

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problem that I had and the solution I

was looking for to be able to tell me,

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okay, with clarity, like, okay, this

is what you should do, this is why you

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should do it, and here's the result

that you will be able to anticipate

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because you're doing it this way.

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Right?

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There was some sort of

method behind the madness.

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That's what I was looking for.

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And what I got was a

comprehensive AI report.

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So, and it was very

obvious that it was AI.

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And so that, that is

a lesson in of itself.

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If you're gonna hand somebody an AI

report, at least make it look different

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so it doesn't seem like it's AI, or

make sure that you're not just taking

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it and plunking it in there, you can,

people can tell, especially at this

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stage of the game, and especially

people who are using AI, right?

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I'm like, oh, well I could

have just put this in Claude

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and gotten the same results.

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So what was the benefit of

working with her, right?

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I didn't see her expertise

come out in that AI report.

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And this isn't just to say anything,

you know, bad about her, like the,

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I'm sure at the end of the engagement

everything is gonna be fine.

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But one of the things that it brought

up for me was not only did she sort of

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outsource her expertise to AI, which to me

tells me she's not clear on her framework

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or her value as an expert because,

while, yes, she's probably programmed

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her AI, there wasn't a specific sort

of, framework or approach that reflected

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her expertise that I could pick out.

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It was more like, here are all the

things that, I plugged into, AI

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including your, the transcript of our

call, your prior, presentations that

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you've done, those kinds of things.

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So there wasn't really anything

new, or sort of synthesized at the

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beginning to say, okay, here's,

here's my, my evaluation of this.

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Now I'm gonna give you some great

insights that AI has given me so

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that it will help you have that

clarity, help you have that focus.

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But there wasn't like, and here,

here's where I come into the picture.

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And so that was, to me, a miss on

her part as being a Scalable Expert.

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Because at the end of the day, when

you think about it, like your customer

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wants and is hiring you for you, right?

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And that doesn't mean that you have

to be there one-on-one and taking your

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time and attention, but you need to,

you need to make sure that you as a

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person who is providing a personalized

experience, a high ticket experience,

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that you are showing up as the expert.

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So you are leading, and you're

not having AI lead, right?

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So do hear the difference, like when

you are showing up and saying, and here

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based on my experience is how I would

handle this, and I know this because of...

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your experience or market research or

dah, dah, dah, whatever, fill in the

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blank here, and based on that, this is

what I would do, not like a laundry list

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of things or options that could happen.

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And that's the difference between

distilling your work as an expert and

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just providing a solution to someone.

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When you use AI to replace your

expertise and not enhance it,

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it's the thing that is going to

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affect your work more

than anything else, right?

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Because I walked away from that and

i'm like, oh, I could have done that.

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I could have just put it in

Claude with my own prompts and

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ended up with the same response.

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That didn't give me what I was

actually looking for, which is,

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based on my experience, this is

what I would do, this will convert,

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this is how you want to take your

expertise and use it to do this thing.

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That's what I wanted, was

actually her expertise.

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What I felt like I got was her

putting her expertise into AI and

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then spitting out more detail,

that again, I could have done.

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So hopefully that makes sense in

terms of using AI as an amplifier

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of your expertise not to replace it.

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And, and so to me, when I look at

that, I'm like, okay, so if you have an

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expertise and you are not able to, um,

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to lead with it.

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With AI, then yes, your

job will be replaced.

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So start to think about how you

own your intellectual property.

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How do you own your

framework and your expertise?

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And then use AI as a partner to distill

that expertise into something that's

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manageable for people to um, to consume.

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So instead of a 25 page document, how do

you distill it down into the key pieces?

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Right?

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So every single time I'm using AI,

it's like, okay, how do we simplify

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this to like the fastest path, right?

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Don't give me 25 pages,

give me the fastest path.

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What is, how can you say this in one

page based on my proprietary framework.

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What does that look like?

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How do we do that?

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So you are using AI as a tool

to help you articulate what

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you want to say as an expert.

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That's a different way of using

AI than, i'm just going to get an

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engagement, throw it in AI, throw it

back to that person and call it a day.

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Because what it does is, I mean,

would I, would I do it again?

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No, because I didn't get her brain.

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That's what I wanted, was not her time,

right, she could have delivered it in a

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different way, so it wasn't necessarily

like we had to work together one-on-one,

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but I needed her to just put her head

on my problem and, and provide me a

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recommendation based on her experience,

and that is the, the shift, that is

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the change that didn't happen, right?

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If I wanted to get an AI report, she

could have just given me a prompt and

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I could have used that prompt, right?

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There was no value in actually paying for

a VIP day because I didn't get, I didn't

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get her brain on the problem I was having.

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So hopefully that makes sense and if

that's you, like, if you're thinking

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like, oh yeah, I've done ,. Really think

about what kind of, experience that

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makes for your customer and then how you

can shift, just even slightly, right?

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Just like I said, add a

summary at the beginning.

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Like, here are my thoughts based

on my expertise around this problem

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and how I would solve it, or how

I recommend that you solve it,

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and then do the report, right?

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Like some of the stuff

in there was, was great.

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Again, not anything I couldn't

do, and not what I had paid for.

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So think about that from

your customer's experience.

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Alright, there you go.

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That is the podcast for today.

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I really challenge you to, continue

to embrace and use AI because again, I

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think it's great when used appropriately.

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But really pay attention to your

customer and your customer's experience

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and how you show up in that AI.

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Don't outsource your expertise and

your intellectual property to AI,

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just like the same way I would say,

don't just grab somebody else's

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framework and use it as your own.

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Have your own way that you show up, have

your own framework that you've packaged,

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so that you can continue to grow and

scale your business without getting stuck

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in the minutia of all of the things.

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All right.

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If you love this episode,

give it a rating.

186

Share it with a colleague.

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If you are ready to start thinking

about how you show up as the expert

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in your business, give me a shout.

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We'd love to talk to you about that,

to help you through that process.