If your clients are quietly disappearing, not giving testimonials, or not buying again, there is a deeply rooted problem we need to address. In this episode, I sit down with Emily Mathis to talk about outsourcing, but not in the way you think. We didn’t talk about hiring editors, VAs, or handing off social media. We talked about the outsourcing you’re probably ignoring: your client experience.

Emily hasn’t outsourced much in her own business, and that’s exactly what makes her perspective powerful. Instead of defaulting to hiring help, she focuses on tightening the backend, improving delivery, and fixing what most business owners ignore: the messy middle.

If you’re always chasing new leads but ignoring the people already inside your container, this conversation might change how you grow your business.

Mentioned in this Episode

Breanna Owen: owenyourmark.com

Episode 256 with Breanna Owen: coliejames.com/using-human-design-to-transform-your-business-strategy-with-breanna-owen

Episode 224 with Ashton Whitmoyer-Ober: coliejames.com/how-the-enneagram-can-supercharge-your-self-awareness-with-ashton-whitmoyer-ober

Systems in Session: coliejames.com/systems-in-session

Connect with Emily

Website: emilymathis.co

Instagram: instagram.com/emilymathis.co