In today’s show, Krystal interviews Ryan Peyton, owner of Property Projects Limited. Property Projects provides complete turnkey renovation projects in Newfoundland and Labrador, and Ryan provides a value-packed interview on how renovators can stand out and grow their customer base.
Ryan Peyton has had a lifelong career in sales, which has really helped him to be successful in his own business. Eight years ago, he left his job to start a renovation business. Ryan jokes that he had to resort to “shameless self-promotion” to kickstart his business in the early days. In this segment of the show, he also talks about the many losses and hits he had to take when he first started his business.
Next, Ryan gives us a peek into his sales playbook and shares why a business needs to figure out its unique selling point (USP) and build a loyal customer base. Here, Ryan shares how figuring out his customer’s biggest pain points helped him generate sales.
Ryan also shares his different project experiences and reveals how his team has managed to add significant value to projects for homeowners. Topics discussed here include the importance of staying true to your word and building in-house teams (complete with a professional interior designer) to provide end-to-end solutions.
Ryan also shares how he is leveraging Instagram to acquire clients for his business. Instagram is a visual social media platform that is particularly fitting for home renovation businesses like Property Projects. Ryan gives some actionable tips on how they use the channel to attract and nurture potential customers.
Other topics discussed in this show include the impact of COVID-19 on the construction industry, some common mistakes that contractors often make, tips for ensuring seamless customer experience, and why contractors need to stop doing free estimates.