Podcasting is more than a marketing tool—it's a platform for networking, showcasing expertise, and building an intimate connection with your audience. Whether you're solo or interviewing industry leaders, it's about delivering value.

In this episode of The Circle Sessions, I am part of a LinkedIn Live with Yasmine Robles and Izzy Dodosky of Rebel Marketing. We explore the strategy behind creating a successful podcast for your business.

We kick things off by considering why businesses should incorporate podcasting into their marketing efforts. Yasmine and Izzy discuss the value of podcasting as a tool not just for marketing, but also for networking and connecting with potential clients on a more intimate level.

We then tackle the different podcast formats and how to choose the one that best suits your business goals. Whether it's a solo show, guest interviews, or a combination, we discuss the variables you should consider to tailor your podcast to your audience's needs and expectations.

Izzy offers her insights on defining and understanding your target audience, as well as how the tone and content of your podcast can reflect and enhance your brand's voice. We also talk about the crucial step of aligning your podcast content with your broader business objectives to ensure you're not just adding noise, but value.

An equally important topic we cover is content repurposing. Izzy highlights various ways you can extend the life of a single podcast episode by transforming it into blog content, social media snippets, and more, increasing your reach and reinforcing your message across platforms.

We wrap up by discussing how to effectively measure the success of your podcast. We emphasize the importance of looking beyond traditional podcast metrics to include website traffic, social media engagement, and other business-focused KPIs.

We unpack these elements with actionable insights that will help you leverage podcasting to boost your business growth and achieve your marketing goals.

Key Moments

00:00 Podcasting: Intimate Business Marketing Tool

04:57 Podcast Format and Networking Strategies

08:59 Consistent Branding for Target Audience

15:15 "AI Revolutionizes Content Creation"

17:22 Repurposing Content for Maximum Impact

20:44 Pre-Interview Conversations and Follow-Up

25:25 Optimizing Podcast Content for ROI

28:11 "Starting 'Market Like It's Hot'"

29:50 Conversational Marketing Insights Podcast

35:11 Podcast Consulting for Longevity

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

https://creativecommons.org/licenses/by-nd/4.0/

Copyright 2025 Brett Johnson, My Podcast Guy™

Welcome to the Circle Sessions featuring the Circle of Experts. Each week, one of the Circle of Experts joins me to talk about critical aspects of growing your podcast. The Circle of Experts are Yasmine Robles and Izzy Dadosky from Rebel Marketing, Tonnisha English Amamoo of TJE Communications, and Don The Idea Guy. I'm Brett Johnson, My Podcast guy from Circle 270 Media Podcast Consultants. This week, Yasmine and Izzy are here. They work alongside clients to design a website that's driven by strategy, looks amazing, and that you can use to grow your podcast, and then in turn, your business as well. Yasmine and Izzy, thanks for joining me today.

We're we're live. Yay. Yay. And I think we are live Yeah. We're we're live on LinkedIn. This is our first time. So if anybody's seeing this, hello? Hello. We are testing out, and we're gonna be talking about podcasting one zero one.

Exactly. Izzy, why don't you kick it off? Introduce yourself.

Why me? But, anyway, my name is Izzy Nolaske. I work for Rebel Marketing. I do SEO, social media, all of the strategy type deals. So that's what I do.

Alright. Brett, who are you who are you really?

Who am I really? Well, I am really Brett Johnson. I am the owner of Circle two seven Media Podcast Consultants, and I am called my podcast guy by affectionately by my clients. That's what I go by.

Okay. And it looks like maybe is he got popped off? But that is okay. There she goes. And my name is Yasmin Robles. I am the founder of Rebel Marketing where we craft your businessable brands websites and help you become rich and famous or at least hit your strategy goals for your business. And today, we will be chatting with Brett and Izzy about just podcasting strategy more so along the lines of that strategy piece that, you might be missing. Not necessarily all about the tools. Although if you are watching us, you can put your questions in the comments, which I will be monitoring.

Cool. So I do have a couple of questions, Brett. And let me bring those up. Yeah. I know you guys have them. But I'll start with, Brett, why why bother with podcasting for your business? Like, what's the what have you seen as why why should we even do that as a business owner? Add something else to our our responsibilities.

And that's a good question because and you stated it right, adding more responsibilities, more marketing responsibilities to your business. But from what I have learned from my clients and why they come to me and why they're doing what they're doing is, they're seeing the opportunity to do multiple things with podcasting as a marketing tool, whether it is networking, by interviewing other people, or they just wanna showcase their business, their their knowledge about their business in a way that's very informal. And that is and and very intimate with a podcast that you get to, create this this audio form that you're talking to your potential clients, potential, you know, listeners. You want them to be, you know, become their listeners for life, on a on a one to one scale versus broadcasting over, like, a radio station or a television station. It has that warmth. It has that connectivity that has been really, really successful for clients I've been working with. So, it it's it's it's really important to take a look at the medium you want to deliver your message with. And and there and there's nothing wrong with creating videos for your pie for for your business as well or, you know, just doing blogs.

But but podcasting has that different level of intimacy that allows you to really, be flexible, be creative. That is and it's I I I you know, working with all my clients, I don't think I've had but maybe a handful of times that we've not been able especially if it's guest driven podcast, that a guest doesn't wanna be on a podcast. I think everybody gets that, and they and they wanna be involved in in the especially if it's audio driven, an audio only podcast. That's really an easy medium just to be yourself, and and therefore creating all this content from that, the podcast that you create. So, kind of a long answer to that question, but I think, it gives a bigger picture to why people decide why business decide, okay. One more thing for marketing, but we see why it's important.

Mhmm. Yeah. And on that note, so how do you even decide how do you help businesses decide what type of podcast format to utilize?

Yeah. That's a good question, and that is, one of the first lines of questioning that we do with with our clients. They pretty much do have a an idea what they wanna do at the podcast, but we also expand on what the other formats can do. So, you know, taking a look at if it's a solo format, if they're just doing it, you know, just themselves, they just wanna talk about the industry they're in and what they're doing. That's more of a a a branding situation where you're getting your, expertise out. If you are interviewing people, you're you're pretty much networking with other people in your field. So, the you're still bringing value to the listener because you're very specific on who you're asking to be on the podcast, but you are wanting to network network with that person that guest as well too can learn from them. And that that's a whole different skill set as well.

You have to become a a really good interviewer. Otherwise, it sounds it can it can sound really bad if you don't have the nuances. And we've all been there. We all have been there that it's, you know, those first few interview podcasts, you kinda go, oh, I gotta do something different. And and we we talk to, clients and podcasters about, hey. I really wanna continue to do this, but I don't feel it's really moving the needle for me doing, guest interviews. And you have to take a step back and kinda go, okay. Here are the best practices on doing that.

So, those are basically the two types of, you know, there there are a couple of more. It could be a mix as well too. If you decide, do you wanna podcast and and it's a a mix of being solo and interview, that's okay too. The big thing is to understand and for you to grasp what do you want your listeners to get from your episodes. What are those moments? What can you create that's shareable? And then go from there and then decide what format or a mix of formats that you have.

Yeah. So if I'm hearing you correctly, not only can this help the business, but this can get us in front of the people, as an excuse to that we wanna network with them and potentially have them to be clients.

Yeah. I've I've I've worked with a lot of businesses that look at that way too. It's like, hey. I've always wanted to talk to this person, but I think I can get in front of them because I have a podcast sort of thing. And and and, a lot of that is too that, you know, you you may wanna talk to these big name people. Well, you may have to talk to a lot of lesser name people to kind of get your feet wet in regards to interviewing and have, a library of content that when that big when you approach that big name person you wanna interview, they they can look at your podcast going, oh, you've been podcasting for six months, eight months, nine months, and and and that you can listen to them. They can listen to you, excuse me, And they're gonna feel comfortable in being interviewed by you. So Yeah.

It's not just jumping into it right away and you know you could go talk to the biggest name in your field. You're probably gonna have to do some and I'm not gonna call them practice episodes, but you're gonna have to fine fine tune your interview skills and become better and better at what you do.

Yeah. I am trying to fine tune mine as we speak.

But, you know, but a good point. You know, it takes practice. It does. And and I am, you know, working with you and Izzy over the past few years, I think, I've seen you grow as well too in regards to an interview and being interviewed as well. Much more comfortable. But we all get more comfortable on camera and and and hearing ourselves talk and and kinda getting beyond the mistakes that we make and kinda go, okay. I know I have something to say. I'm gonna have some fluffs.

Okay. Fine. It's it's the content, not necessarily presentation of it.

Mhmm. So, Izzy, I'm gonna throw it over to you. I know Brett touched a little bit about knowing your audience, but how can we find out who that target audience really is, who they are, their needs, and how this podcast can really serve as that solution to create, a solution for their pain points, helping them helping you get more qualified leads.

Yeah. So, basically, your tone and the way that you're presenting yourself in your business, you've already probably established a target audience for your business, so it wouldn't make sense to try to cater your podcast to somebody who isn't already that focused target audience. But also thinking about the way that you're presenting yourself within that podcast, if it's video or not, and also your tone of voice and what you're speaking about too. So, for example, with us, our tone throughout LinkedIn and Instagram and everything and even our website, it's very lighthearted and fun, but it's still, like, showing you that we are very qualified in the field that we are in. I would say with even just the name of our podcast market, like, it's hot, it it gives a sense of our, like, humor and, like, how we how our tone differs from other agencies. But at the same time, that's still very much us. So then that target audience of people we are wanting to work with, we typically don't go for, like, very, like, you know, like, there's a certain group of people that we typically work with. They understand our humor.

That's who we typically work with. So that's how our podcast comes across. But if I was, like, a lawyer, I probably wouldn't call my podcast. I would get like it's hot. You know what I'm saying?

So Divorce it like it's hot. Not divorce it like it's hot.

Yeah. Divorce it like it's hot. Like, it's something like that. But, yeah, it's all just in the air. And then, also, if you go into, like, the analytics of sometimes, like, who's listening, you can always, like, try to change the way that you're presenting to other people. But yeah.

Yeah. It's cool. Divorce it like it's hot. Divorce it like it's hot. A really good idea if everybody wants it. Yeah. So, really, it comes to aligning podcast content with business goals. And I think, Brett, you do this very well where we we, as you know, excel at marketing and glitter bombing and and making visually everything look cohesive, but also nerding out over the numbers.

How did how do can businesses, when they're approaching building a podcast and building out their content, align it with their business goals from your perspective?

Yeah. You really have to take a look at why you're doing the podcast. Really take that step back and take a look and and understand who is that intended audience. We'll go back to that piece to it. And then once you have that avatar of that group of people that you are and it could be maybe a few hundred people. I I've worked with podcasters that go, you know what? I'd be happy if I have 300 listeners because I know those 300 are gonna be engaged, and I know exactly who they are. Yeah. Actually, the smaller the audience, the more you can customize that, the the the the content and the branding you're going along with your business goals.

So setting that up and understanding where you wanna be, who's listening, it gives you that template that you're not gonna veer from. You're not yes. There there is some playroom in what you want to do here, you know, with with things you can do in the podcast, but it allows you to, you know, look at what your audience is, but then look at your business as well going, okay. Is that listener to the podcast the same as my business? I want it to be. This is why I'm doing it versus, like, why am I getting now again, you'll have the outliers. You'll have people that that will listen because it's just they like your style possibly. And they like the content. They're kind of outside looking in because they didn't know anything about, pediatricians.

And it could be a pediatrician podcast, but they you know, but very specific about the business of being a pediatrician and owning a pediatrician business, but there are maybe some nuances like, oh, that's kinda cool, as a weird example. But, you know, it it's that why would any of us listen to a pediatrician podcast if it if we weren't one. But they're all I always take a look at there's always something to to take away. This is interesting about, you know, owning a business and growing a business. But really taking a look at that, you know, who's the listener. And and and as you note too, that part of what you guys talk about as well is, making sure that that listener and your business target client, you'll be able to talk to them beyond the podcast and email list, grow that email list, you know, that they they they're hearing the same thing from you and and seeing the same thing from you that it's that cohesiveness that they they want to subscribe to your email newsletter or follow you on on social media and and such. So it's really important to really take a look at who's listing the intended audience and then also who you've built up with your business depending on where you are in the stage of the business growth and your podcast growth.

Yeah. And I like that you mentioned email list. So let's jump into more of, like I know some of our listeners probably already have a podcast. What what now? Like, for your marketing, let's say you record the podcast, Izzy. You have a video. Maybe you have that video content there. How can you repurpose all that content? Like, what can you do with it?

Yeah. So, depending on, like, what content you're speaking about in the episode, you can always turn that into a blog post. You can make clips on social if it's recorded. Just repurposing content is the easiest way to get content as well. So it's like, I'm doing one thing, but I'm getting five things out of it. So would definitely recommend doing that. And then also, it's like they're all interconnected, so then sometimes they'll get more views when like, if I wrote a blog post about an episode that we did previously, they are probably reading the blog post, but then maybe they will go click on the episode after and vice versa. Or if we made a clip on social after we've recorded the podcast and they liked the clip, then they could go on YouTube and watch the full episode.

So they all kinda just mix and kinda create, well, just expand your reach overall, I guess, is what I'm trying to say. And it just keeps the conversation going. So

Yeah. What's been a game changer over the past couple years is AI of, you know, utilizing the audio or video that you create and spitting out all of this content you can use, that you used to do by hand to try to think of it. And and I don't think that it's we've we've killed jobs by doing this, but it's so much easier when you can go back and you create the at the at the initial stages of creating your podcast, you're kinda going, okay. I remember episode one, episode two, episode three, that sort of thing. But when you get into episode fifty and sixty and you go back to episode five, you don't remember what the heck it was about. You know? And these AI notes from the transcript, so it's not developing anything outside of what was discussed in the podcast itself. You can spit out blog, you know, that blogs or newsletters or, social media posts that are eighty, eighty five, maybe 90% right there. It's set to go.

Copy paste and you're ready to go. Or or at least it gives you that, the energy to wanna do it, to want to post or to do other things with that with that content versus going back and relistening to an episode, going, what was it? And if you're not a writer, I mean, you're just an interviewer, there it is. So it's been almost heaven sent for, you know, over the past couple years for my clients to be able to see, wow. I get it's eye opening. Truly, the jaw dropping eye opening when I say, yeah. You can do these, as you said, Izzy, five things, 10 things from your content, and they go, really? I said, yeah. That's what it's all about. And and they don't they don't get it until they see it and and and see what's going on with it.

Yeah. And just as a reminder, I know some people are listening live. If you have questions, feel free to put them in the comments, and then we can tackle those for you. That's the point of our first very first ever live on LinkedIn. Brett, I wanted to yeah. I agree with the whole AI and Izzy. Like, you can repurpose your content. I don't I know some of our clients write their own blog posts, and those blog posts could easily become an episode or two, in a podcast.

And then they have video and audio, and now they have clips for social media. They have at least one item that they can send out for a newsletter, if not more than that. And so if you're only writing, let's say, two, even one blog post per month, depending on the topic, that could be podcast episode, a video, and a quite a few fill up your calendar with a few, videos and and social media content. So repurpose what you're what you're using. That and I think one of you guys touched on, you know, if you're on episode 50, you don't remember what you did episode five. Right? Mhmm. And things could have changed. So you can definitely, I think ourselves, we get stuck in that.

Oh, I've already said this. I've already presented on this. That doesn't mean everybody's heard it. The algorithm might not have shown it to everybody. So we're not really repeating ourselves, or we can be updating that content. So maybe something shifted within AI. So then we can rewrite that article and then do another podcast episode on it.

Yeah. Yeah. You're mentioning that blog turning into something that it's almost reverse engineering. Oh, yeah. You've already started with a a huge library of blogs. Well, you could turn those into podcasts or short clips or something, whatever the case might be. But, yeah, it's just that look at what you've already don't don't create something more than what you have already necessarily.

Look at

what you already done. Yeah. Yeah.

Alright. So then let's talk about building relationships with your guests and listeners. This as a very awkward person, I never really know how to get started with building those relationships. Right? It's easier to hide it when you're on a screen, but in when I'm in person, the awkwardness comes out. So I don't Brett, can you tell me a little bit about, you know, how to turn your episode or how to use your podcast to foster really stronger connections with those industry experts, influencers, or audience, that can lead to more business growth or networking collabs?

Yeah. The big thing is to really have your ducks in a row, basically, when you're doing an interview style podcast. Really look like the professional that you're setting up a link like we use, Boomcaster, that you have a professional link or it can be any type of name brand out there to, to stream live or to record. It could be Zoom. It doesn't matter. But really have a detailed model on what, how to connect, what time, confirm the time. All the professional things like you're going to a professional meeting, basically. And, supplying that person you're networking with, you're interviewing with, the an outline of what you're gonna cover, not necessarily question by question by question.

Now a lot of interviewees like that because they wanna really know where you're going with it, but you can give them an outline and but allow the interview to go deep, to go off the rails, that sort of thing. It's okay because you're you you want to get, those questions answered that that those answers that maybe the first time he's ever he or she's ever been asked that, you get that, oh, that's a good question. I've never been asked that before. If you get that kind of response, you get a winner. That's gonna be the that's the best feeling in the world. But what if you set it up ahead of time like that, that that gives the interviewee confidence that you are you're there. You're you're you're set to go. You confirmed everything.

And then, you know, some inter, interviewers like to have, maybe a a little bit of a ten, fifteen minute session prior to recording. It could be a week ahead of time or a couple of days just to kinda get a feel for each other. I I don't necessarily advocate that because sometimes, that ends up being a long conversation, and it's almost like, oh, we should have hit the record button because this is really good. So I think you can have that conversation over a phone or something like that, you know, just so you you get a feel for each other and and what's going on. And then beyond that, really, after the interview, make sure that, you know, you're following up and and giving that interviewee, assets, what we call assets, a follow-up stuff that you've done. Very quickly, tell them when it's gonna be published. Give them more information about you as well too. So, again, it's really like having a cup of coffee with somebody.

It's like give them as much information as they can, and they're gonna give it back to you so they feel comfortable about the episode. And and, also, if you're doing an interview, making sure that you, are are very cognizant of the time they allow you to interview them. If they say they've got thirty minutes, make sure that you got you're gonna only do thirty minutes. But if it's going really well, you'd be surprised how long much longer it will go. They'll they'll carve out the time. They just wanna make sure they they're protecting their time. But if it's thirty minutes, thirty minutes. It's more than what you had before.

So, keep you know, be professional about it. Be professional about it and and look the best that you can on all fronts prior to the interview and post interview. And and hope that, I've heard a lot of people, the podcasters, have talked about they've really grown, networking skills and really have developed their network because of their podcast because they continue to have conversations with them. Maybe it's just, messaging them on LinkedIn. Maybe that you know, over time and just staying connected there. So, really, you know, utilize that time you spent with that person on the podcast interview.

Cool. So, Izzy, we're gonna nerd, one of my last questions, and then you guys can ask me questions. I feel like I've taken over. One of my last questions was nerding out over metrics and when it comes to marketing. What can we what metrics can people watch for? And I know that some of the viewers might be already have a podcast. They they might be thinking about starting a podcast. What should they look out for to make sure the podcast is actually working for their business?

That's a great question, Brett. You wanna answer that one?

I think well, Brett, you could talk about, like, list interviews, but then when from my perspective, like, can we get traffic to your website?

Yeah. I was gonna say that too. I I think, to me, that's important. I I I I I look at it holistically in regards to all numbers that we can grasp in regards to listeners, downloads, playthrough. But I also wanna make sure that are they seeing traffic to their specific page, that their, the call to action is. And I mean, I'll I'll let Izzy talk a little bit more about that because I think whether it's a a one page landing page that you're directing a listener to or you want them to go to the website, a lot of my clients will say, oh, I I want them to go to Apple Podcasts or Spotify because I want them to listen to the podcast, but it's like, but that you don't own that land. If you don't own that .com, you want them to go to your website. Right? Because you want them to do this, this, and this, and they go, oh, yeah.

I do. And so, you know, Izzy, I'll let you explain, you know, and talk a little bit about how to know if it's working.

Yeah. I'm trying to think of the best way to explain this. From social, if you're posting, that you have this new episode out or something from your podcast that is filmed. You can always make a landing page to basically see from social, how many people are coming to the website based off of that or just I don't know. I really don't besides that. Yeah. Well, it

it but, you know, we could also put some specific calls to action. I was just working on that today too. And we talked about that in previous, episodes between the circle sessions and and market like it's hot. Is those specific calls to action. What do you when we listen to a podcast, the the podcast host or host tip should typically ask the listener to do something. What's the next step? And then as a listener Yeah. We kind of expect that. And I think that kinda lays into Izzy where what's the specific call to action? That's the trackable piece.

Mhmm.

Whether it's on the website or maybe it's linked to a a Bitly link or, you know, that you can track.

I guess it is a loaded question though, Izzy. Right? Because are you repurposing your content? So if you are cutting your vid the video portion of your podcast into snippets and then posting it on LinkedIn, then LinkedIn is one of the things that you should probably be tracking. If you're sending it out to your email list, is your email list engaged when you send out information about the podcast? If you are telling people go to this particular bit, Bitly link or, like, for us, no shame, my, myrebelmarketing.com/ checklist for a workbook that you can get, you can track, who you know, did did the traffic increase when you started mentioning it mentioning that on your podcast? Can you track that they comment did they follow the link from Spotify or from one of the other distributors? So these are things that you can think about as a whole wholesome ecosystem, for marketing to make sure that your podcast is getting the right audience, but also bringing you some kind of ROI depending on what your goals were in the beginning.

Yeah. And another fun thing it's been it can can happen too is that you, you create some content that is, only released to specific people early on. So therefore, it's trackable that it's that, you know, insider the insider club or something like it gets an episode two or three days before anybody else. Very trackable open rates on an email or whatever the case might be. So those those special moments kinda go, is it worth your time to do an insider episode or, bonus content? Is it being listened to sort of thing? It's well worth experimenting. And but you gotta promote it, but it's it's it's those analytics that are kinda cool to fun and watch kinda go over time. Is it working?

Yeah. Divorce it like it's hot kind of a a hot club. There

you go. Yeah. That might be an insider club just in case the the spouse sees it.

Yeah. Exactly. Now you would need to track, though, if they if they are they divorced when they enter or when they leave the club? Like or are they already you know? Yep.

Yep. Those five questions you have to ask before you sign up. Right? Are you thinking about it? Are you currently in the middle of a divorce? Are you divorced? Talk about sellable information. Wow. That's where you get that the divorce attorney, Izzy. Then you got the there you have the attorney that could actually wanna, you know, do this or a thing exactly. It all comes full circle, doesn't it?

Alright. Do you have any other tidbits or anything that we should cover, for anybody who is watching now or watching the replay and is thinking about podcasting or has already launched in there? Like, what the heck am I even doing?

Yeah. Well, you know, I wanna throw a question at you, that you you'd mentioned that you have you and Izzy have market like it market like it's hot podcast. I wanted to ask you, what were your thoughts when you started? I know we I know some of the answers to that, but, you know, what was what was your journey to know that, okay, we do need to do this, but why and how do we have enough time to do this? And if we do, how do we do it? What who are we talking to? Can you talk a little bit about that? Because you're you are at the stage that you you began this podcast journey for a market like it's hot just a few months ago as we speak. So you're early in, though you're not early in as a podcaster because you've done this before, but you did a new podcast with a cohost. So, yeah, it kinda can you talk a little bit about that?

Yeah. So I I'll I'll I have my take on it. Is but I wanna hear Izzy's take. What did you think, Izzy, when I said, so do you think we should start a podcast?

See, I was like, yeah. We should. But then every time we get off a call and we had to record it, she'll just sit there and be like, I hate my voice. So then again, I was like, why are we doing a podcast?

Well, I true. True. But I I do not edit the podcast. I I do the video portion of it, and it's very annoying. But, for me, I think it's well, a couple of things. Shiny object syndrome. I suffer from that a lot, and that's why Izzy was hired to, like, smack things out of my hand, metaphorically speaking, of course. But I felt like it was I had I mean, but, you know, we I had tried to have a podcast before, and it ended up being some interviews, but mostly solo.

And it was like I was talking to just an empty void. And so now when we don't have interviews, at least it's a conversation between Izzy and I and the the listeners can can get a perspective, from two different people. And so that that was the goal. And the goal is also to it's market like it's hot. It's really geared towards business owners who are having some sort of hiccups with their marketing, and they just wanna learn a little bit more and have more of a conversational aspect to it. Ideally, I would I don't know if anybody I don't know if they still listen to replays of it, but, car talk radio, that I I used to listen to that a lot. Maybe I am aging myself. But I used to love I said cool beans the other day, and I I was like, oh, no.

I don't think that's a thing that people say anymore. But car talk radio, because it was a it was informative. People would call in and it was like this funny banter between two brothers, but you would get information out of it. So you didn't feel like it was horrible to listen to. So hopefully that is what market like it's hot is turning out to be. And then we bring in a couple speakers that can help, with certain niche areas. So like sales or nonprofit, and how does that play into how does the how do those strategies play into marketing, because it all comes together. So that's why.

Mostly shiny object syndrome, but I definitely do not like hearing my voice. So any of the listens that we have on our podcast, they're not me. You know, I don't know who it is. Thank you for listening. I don't know who you are.

Now I'm I'm on the other side of that. I don't like seeing video of myself. I'm getting much better at it. Last year was my year of blowing just do a bunch of videos. So I get used to it and get numb to seeing myself, but also understanding how video works, you know, so I can be a better, podcast consultant. Because video just really started to ramp up in this past year, but it's a video portion for me. But my background's in radio, so I'm used to my voice, but totally understand where you're coming from. And that's a hurdle for a lot of podcasters.

They don't like the sound of their voice. And and and then that's kinda why they don't wanna edit their podcast. They just, like, ship it off to someone like me, you know, and then we we take care of it. It's like, will you just edit it? I really don't wanna hear, but give me the feedback, of course, but that, you know, that sort of thing. But Yeah. It it you just have to get past it. And you do after episode after episode after episode, you do get better and you do get past that. Well, it's almost like and we're I'm gonna age myself just like you did, Yasmin.

You know, when you were those physical answer machines you used to have in your house, and you'd record yourself doing the the the the, you know, the the the response that you you you wanted on that answering machine, no one sounded good with that. No one did. That's why so many people bought, hey. Have somebody else do it for me sort of thing. You'd hear your voice all the time when the phone rang and it went right to you know? It's the same thing. You get past it, though. You do you do get past it. And and I to me, I just and and this is kind of a self not self plug, but a plug for you too.

I think you do a really good job with the podcast that you have. You're branding it. The you get a really good sense of who you are, Yasmine, and who you are, Izzy, through your podcast. I think that if nothing else, that market like it's hot is doing that for you. You two are who you are on that podcast. And I think that that's a good thing because you know exactly what you're signing up for when you're working with Revel marketing. That's true. And and and and I mean that in I mean that in a positive light.

I truly do. You are who you guys are, and and that's why I love working with both of you because you basically are who you are. And that's great.

That's great.

I love it.

Anymore. You know, Brett, I just don't have the energy to pretend to be someone else.

Right. Right. Exactly.

I got things to do. Kids to chauffeur. Like yeah.

Yep. Life is getting in the way rather than being, yes, anybody else but me, and nobody else has any time to be anything but me. So I'm just doing it. Yeah. Exactly. Yeah. But I think you're a good example of they are who they are when you listen to market like it's hot. Yeah.

That's and and I think we pull that off on on circle sessions as well too and interview you too and as well as the other, Tanisha English, and Don the idea guy. Mhmm. We are who we are, and we interview each other for the sake of our knowledge base. Yeah. And that's what it should be. That's what it should be. Yep.

Alright. So to wrap things up, why don't you, why don't we give our calls to action, our typical ones? And then for our viewers, I will put in a link, when we reshare this, recording. And if you wanna keep in mind, we so, basically, we are going to be starting some kind of master class, more details to come. But if you're interested, make sure to leave a comment. We can reach out to you with a very special link. And, yeah, we'll be doing this every other week. Right, Brett? Is that what we said? On our call? Yeah. I

think it's on the calendar to do so. Unless Calendar. Unless the outpouring of give me more give me more comes from LinkedIn, then, you know, we just have to calendar it out. So, you know, that's your thing. Yep.

Cool. Yeah. That'll be great. Alright. So, Brett, where can people find you?

You can go to my, mypodcastguy.com. That goes directly to my calendar link. If you have a podcast that you're thinking about doing or you are currently doing, but you need help. People that contact me have the idea, they have the concept, but they don't know what to do. And that's what we do at Circle two seventy Media podcast consultants is helping you stay focused on the why, not on the how. The how takes care of itself. The why is the how do I keep this thing? I have the idea, but how do I keep it going? And and I want this thing to survive a long time. That's why we're here.

We make that happen.

Awesome. Izzy, where can people find you?

Around town. Places. Also LinkedIn. I'm always on LinkedIn. So yeah. Or our website. So

And what is our website again?

Myrebelmarketing.com.

Yeah. I need to work on, like, a, like, a sexy pronoun announcer voice. Like, find us on find us on myrebelmarketing.com.

There you go. Got it right there.

Oh, it works.

It's the it's the whisper thing. You know? It's a

whisper.

Bring it down. You know? Oh, okay. Yeah.

So I I'm gonna start talking like this. Guys, you can find me on LinkedIn.

Right. I don't know. That's not your personality. So I don't think I'd go there.

No. No. We just talked about that. We just

talked about that. But if you feel comfortable, okay.

You can find me on LinkedIn. Maybe a local taco place might be scoping that out, and we will be back every other week. So stay tuned. And if you want us to bother you, put your name in the comments, if you're watching the replay, and I will send you a link to the class that's that's coming up or at least invite you to the upcoming next live. If you do have questions too, we love topics. So put your questions in the comments, and we will answer them.

Yes. Alright.

Yeah. This has been great. Thank you.

Yeah. Thanks.