Visit our sponsor Let's Get Checked at https://TryLGC.com/NMG and get 20% off your order!

Rapid Idea Generation: Practical Everyday Creativity for Idea Generation, New Perspectives, and Innovative Thinking By Peter Hollins

Get the audiobook on Audible at https://bit.ly/rapid-idea

Show notes and/or episode transcripts are available at https://bit.ly/self-growth-home

Peter Hollins is a bestselling author, human psychology researcher, and a dedicated student of the human condition. Visit https://www.PeteHollins.com to pick up your FREE human nature cheat sheet: 7 surprising psychology studies that will change the way you think.

For narration information visit Russell Newton at https://bit.ly/VoW-home

For production information visit Newton Media Group LLC at https://bit.ly/newtonmg

Creativity is popularly considered—not entirely accurately—more of an impulse than a function. Often, creativity is tied to the notion of natural talent that only certain people possess. That assumption is also incorrect.

Just like analysis, memory, and communication, creativity is a complex function administered by several parts of the human brain. Researchers have spent myriad hours in lab environments trying to determine where creativity comes from and what parts of our anatomy control it. While they’ve made progress and come up with some firm determinations, perhaps the elusive nature of creativity has transformed its mystery into certain myths about the brain’s role.