Artwork for podcast Elevated Visibility with Nina Gibson
How to Get the Most Out of Your Shopify Website with Shelley Easter
Episode 409th May 2023 • Elevated Visibility with Nina Gibson • Nina Gibson
00:00:00 00:22:11

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If you have a product-based business, whether you are an Etsy seller or a boutique owner and maker, and are considering having a Shopify website (or have one already) this episode of Elevated Visibility is for you.

Today, I have an amazing guest Shelley Easter, a Shopify specialist and strategist. She is the owner of Launch Party, an eCommerce design studio that specializes in Shopify websites, and the creator of Shop School an online program for product-based business owners to learn how to build and optimize their own Shopify site.

Tune in to discover all you need to know about eCommerce and Shopify to have your own wildly shoppable Shopify website and start driving people to a website that’s all your own.

In this episode:

  • Shelley’s bootstrapping journey from graphic designer to Shopify website specialist
  • Online Store 2.0 what changed in Shopify with this upgrade
  • What you need to know when transitioning from Etsy to Shopify
  • When to DIY your Shopify website vs. When to hire a professional
  • 5 must-haves for your Shopify website to turn visitors into customers

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at

Join Shelley at the Launch Lab, her new Monthly Free Training Series, here.

If you are in a DIY frame of your business you can learn more about Shelley’s course, Shop School, here.

However, if you are ready to outsource and want to have your incredible Shopify website in a week check out Shelley’s offer One Week Shopify Intensive here.

Connect with Shelley

Shelley Easter is a Shopify strategist, designer, and the owner of Launch Party, an eCommerce design studio that specializes in Shopify websites for product-based businesses.


Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco





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