Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Christine Gritmon.

They talk karaoke and songs about branding, how Christine got into digital marketing and how she’s leveraged her own personal brand. Christine shares why she recommends attending business conferences and what she gets out of them.

She explains why you should care about your personal brand and her take on the topic. She and Gudrun also talk about why you’re not for everyone and why that’s not a bad thing.

Timestamps

• 01:00 - 07:58: Karaoke and songs about branding
• 08:23 - 17:19: Why Christine recommends business conferences
• 23:33 - 28:54: How Christine got into digital marketing
• 29:21 - 33:39: Why you should care about your personal brand
• 37:40 - 44:01: Christine’s take on personal branding
• 44:37 - 49:54: You’re not for everyone, and that’s ok
• 52:34 - 55:03: How to be more creative

Useful Links

• Visit Christine's website
• Christine’s business event: Higher Voltage
• Connect with Christine on LinkedIn
• Follow Christine on Instagram
• Like Christine on Facebook
• Listen to Christine's podcast
• Subscribe to Christine's YouTube Channel
• The NotWorkers networking events
• Membership: The HoLT
• Business conference: You are the Media Creator Day
• Marketing conference: Atomicon
• Marketing conference: Social Media Marketing World
• Marketing conference: INBOUND
• The Apple Cart interview with Laura Pearman
• Author: Malcolm Gladwell
• Author: Guy Kawasaki
• The Apple Cart interview with Susanna Reay