What is the best way to market your business?
You might think people want logical reasons to choose your product or service. But creating an emotional connection with your audience is much more effective.
So, what does emotional selling look like?
James I. Bond is the leading behavioral management specialist behind Brain Glue, a platform that teaches the art of persuasion for business.
For 13 years, James ran one of Southern California’s leading behavioral management firms. He is also the author of Brain Glue: How Selling Becomes Much Easier by Making Your Ideas Sticky.
On this episode of Leading Visionaries, James joins Anjel to discuss how he developed the vision for Brain Glue by collecting examples of emotional selling in a ‘passion box.’
James shares examples of the 14 brain triggers described in the book, explaining why we remember titles or products that make use of metaphor, alliteration or chiasmus.
Listen in for James’ insight on expanding your brand recognition and learn how to leverage brain glue to connect with clients or customers and grow your business!
What You Will Learn
How James’ childhood experiences informed his leadership journey
How James developed the vision for Brain Glue by collecting examples of emotional selling
Examples of the 14 triggers of Brain Glue (metaphor, rhyme, chiasmus, etc.)
How applying the principles of brain glue help James’ clients’ sales explode
What inspired the title Brain Glue for James’ book on emotional selling
Why we remember titles or products that use alliteration, humor, metaphor, etc.
How emotional selling influences both sales and brand recognition
How to shift from logic to emotion in your business marketing
How brain glue helps us communicate something important to other people
The power of building emotional connection with clients/customers
Connect with James I. Bond
Brain Glue
Connect with Anjel B. Hartwell
Leading Visionaries Podcast
Join the Leading Visionaries Community
Make a Donation to Support the Show
Creative Age Consulting Group
Anjel on X
Anjel on Instagram
Resources
Brain Glue by James I. Bond
Be Heard by Millions and Live Your Destiny: A Creative Age Leader’s Guide to Speak, Sell, Serve & Succeed by Anjel B. Hartwell
