This episode is sponsored by Tally – the loyalty platform from Phaedon.

Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.

See what’s possible at TallyLoyalty.com

------------------------------------------------------------------------------

This episode is also available in video format on www.Loyalty.TV.

Join Locky Wright as he shares how the My RYOBI program turns customers into loyal fans.

From data-driven personalisation and AI-powered recommendations to winning back customers and breaking down organisational silos, Locky reveals the secrets to delivering real impact. Learn why progress over perfection, simplicity, and measurable value are key to lasting loyalty.

Hosted by Carly Neubauer

Show Notes:

1) Locky Wright

2) My RYOBI

3) TLDR - Article Recommendation

4) This is Marketing - Book Recommendation