The businesses that last are rarely built through urgency, they’re built through consistency, self-trust, and the willingness to keep showing up..

In this episode of She Wears the Pants, Ashley Deland is joined by Bridjet Morris for a conversation around entrepreneurship, visibility, AI, identity, and what it really looks like to build a meaningful business alongside a full life.

Together, they unpack the pressure many women feel to move faster, scale harder, and constantly perform online and why sustainable growth often looks far quieter than the internet makes it seem.

This is an honest conversation about building through seasons, allowing your business to evolve as you evolve and staying connected to yourself while growing something meaningful over time.

If you’re a woman navigating growth, transition, visibility, or expansion while also holding relationships, family, creativity, and real life alongside your ambition, this conversation will remind you that your pace does not determine your potential.

In this episode, you’ll learn how to:

• Build consistency so your business compounds over time

• Navigate industry shifts and AI without losing your direction

• Stay rooted in your identity as visibility and growth expand

• Create deeper human connection in a rapidly changing digital world

• Release pressure around speed and build with greater intention, clarity, and sustainability

By the end of this conversation, you’ll walk away with a more grounded understanding of what lasting growth actually looks like and why the businesses that endure are often built slowly, intentionally, and in alignment with the life behind them.

Meet Bridjet

Bridjet Morris is a founder known for building her business through consistency, creativity, and real-life integration. Her work reflects a grounded approach to entrepreneurship, one that prioritizes sustainability, connection, and long-term growth over urgency or performance.

Continue the Work with Ashley

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Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram.

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She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.

Ashley Deland: Welcome to She Wears the Pants, the podcast where women build companies that can hold their calling. I'm your host, Ashley Deland, business advisor, multi-business founder, and startup investor, guiding women to scale with structure, strategy, and self-mastery. Every week, we go behind the scenes of high-growth women-led brands to talk about the real work, the identity evolution, the leadership required, and the strategy that actually sustains success. If you're ready to build a business and life you love, you're in the right room.

Welcome back to She Wears the Pants, the place where high-growth women come to build companies that match their calling. I'm your host, Ashley Deland, and today's guest is someone devoted to helping women reconnect with themselves. Not just in business, but in identity, relationships, and personal power.

I'm joined by Bridjet Morris, entrepreneur, speaker, mentor, and founder of Worthy Events, a community and a movement designed to help women awaken their feminine energy, reclaim their worth, and step into the lives and relationships they truly desire.

This conversation today is going to be about power, identity, self-worth, and what it actually means for a woman to come home to herself. Welcome, Bridjet. Thank you so much.

Bridjet Morris: It's a pleasure to be here.

Ashley Deland: Okay, so we know each other through mutual connections. I've been following you. We've been on each other's podcasts. I scream about Worthy Events, which I absolutely want to talk about because I think we're both so passionate about building communities for women where they truly deeply feel where they belong.

And you also do this in a personal power way. So how about to start, you tell us a little bit about your background and how you got started in the entrepreneurial world.

Bridjet Morris: Yeah, so it really started organically. I grew up with a single mother and I noticed — she's 19 years older than me. We relied a lot on the church growing up and group community settings. And I noticed from an early age when my mom would come most alive, it was when she was surrounded by more empowering women.

At the time, while I didn't realize what was happening, I can look back on that now as a woman and see that is something I realized at a young age that women need.

So fast forward to when my now husband and I got our first home, I wanted to host. I was in my hosting era and I loved the idea of giving back. So I used to host these annual Victoria's Secret fashion show viewing parties where we would also do drives for local charities. We would do a diaper drive, gift card drives, hats and gloves. Every year this party was getting bigger and bigger. Eventually we left my house and I started hosting it at venues. I brought in sponsors.

It was really throughout that experience that I realized how real and valid what I was creating was turning into. More women were asking to be involved. I wanted to elevate it, so I started bringing in speakers and experts.

And that's honestly how I got to where I am today, which is now hosting local and international events for women and building community. Having these real vulnerable conversations that allow women to feel seen and heard and valued. It has turned into a place that also allows women to share their businesses and their passions. We connect brands and it's blossomed on its own. That's really how it started.

Ashley Deland: So it was almost an accidental experience. There wasn't an intention to really drive down that pathway, but you were literally meeting the demands of community and then that turned into something beautiful.

Bridjet Morris: It took me a really long time to understand and admit to what I was building because there was a big part of me that was so humble about it where I was like, it's not about the ROI because I was spending a lot and putting a lot of energy into it.

There was certainly a part of me that was like, you should now form a website and you should bring on these extra layers to grow it. So I was a little bit in denial about what I was creating and the next level that I needed to step into to continue to bring it to what it is today.

Ashley Deland: And what it is today is no small feat. We will definitely be talking about that. But on top of curating these empowering rooms and these empowering events that really revolve around community, you also lean into the personal development of women, which I absolutely love.

It is so similar but so different at the same time because yours is really about feminine energy and reclaiming your power. Talk to me about what you think is the most misunderstood thing about feminine energy.

Bridjet Morris: I think one of the most misunderstood things is that we think we get our power externally when I think we need to focus on the fact that we already have it within us. It's really just excavating that knowing.

To go back to worthiness, I think it is reclaiming that power. And we do that through our own journey of self-discovery. I think we're so conditioned to seek outside approval, which is kind of contradictory to what my events are because my events very much are about external validation. However, I think they're also rooted in personal power and knowing that is already within us.

To me, a lot of my events are about reminding women that we have that power within and allowing them to share stories of reclamation and their own journey. Sometimes when we can honor ourselves in those ways, it powers us up.

Ashley Deland: What was it like for you to turn into an entrepreneur and then hold these huge worldwide events all while transforming yourself? Because you're talking about self-discovery tools and I'd love to know gifts you can give to the audience on what yours are.

What was that actually like for you? Because you're learning in real time how to hold all the success that you're building. That must have been a transformation that was somewhat heavy at times.

Bridjet Morris: Oh my goodness, yes. And I just love that you asked me this because there have been so many days where I've been in tears and hysterical and doubting myself and in total imposter syndrome. Not knowing what my next move was, terrified I was going to let everybody down, completely confused, unsure of the finished project.

I just kept having to go back to myself and be like, you can do this. You've got this. Don't give up.

You have to be willing to silence the noise. You have to be willing to give yourself the space and the grace to make a mistake. It might not be perfect. Be flexible and continue to surround yourself with those voices of empowerment and mentorship that's coaching you and holding you through these phases.

Find the confidence somehow and be really sure of what you're creating and know that you're being called for something greater than what you are now. That's the thing. I know who I am right now is not going to be the woman that I am at the end of this year. Just based on what's on my plate right now, I can only imagine when I cross those finish lines the depth and degree of the transformation that will happen.

That to me is what keeps me going. It's exciting to know that I'm discovering this version of myself that it's up to me to fully create and display.

Ashley Deland: I say that often. I really want to die empty in this lifetime. I want to meet every single version of myself. I want to reach my possibility and I want to see the incredible transformation of who I have been throughout all of the different versions.

But also to give women permission to transform. To know that we have dark seasons, which I was just in, and then we have seasons of hibernation, and then we have seasons of booming. Knowing that the pivots and even the failures, they're all speedboats. They're speedboats to success. They're part of the process.

So what I'm hearing from you is that some of your self-discovery tools personally have been silencing the noise, giving yourself a lot of space and grace, being flexible with whatever is happening in the moment, surrounding yourself with the right people, including mentorship.

So you have built out a personal and professional — I call it a board of advisors — which I think is so important as we grow. I was with a lot of mentorships throughout my career. Now I think it's much more important that the inner circles become the secret sauce. Lean on people that become very good friends and they happen to be smarter than you in an industry that you know nothing about.

So do you have a personal and professional board of advisors that you lean on?

Bridjet Morris: I do. And it's funny that you say that you're leaning more towards your inner circle now because I feel as though I'm getting to that point. I still don't feel as though I can lean on some of these mentors for very specific reasons.

But I feel like some of them do run their course where you've extracted the lesson and the growth from that person and their perspective. And now it's kind of like you've gone to another level and now you need somebody else that can come in at that new level you're at and meet you there.

Because I feel like all of these mentors that I gravitate towards and work with are six months to a year. And there's a lot of growth that can happen in there. Then you're this new version and your projects have changed and you've evolved.

I very much rely on God, conversations just like we're having today. This is going to spark something inside me. It's going to trigger whatever it's going to trigger. But I'm very much drawn to women who are more experienced than me, more educated than me, more traveled than me, more psychologically in tune than me because I feel like I'm constantly absorbing something from them that inspires me in some way.

I very much rely on mentorship and people who are on advisory boards. Even when you don't realize it, they could potentially be mentoring you even in a very informal setting. So I crave that. I really do because I feel like I'm a lifelong learner.

Ashley Deland: Me too. And I also think that without ever really realizing it until we have the availability to look back as opposed to when it's happening, we are attracting and seeking subconsciously people out that will help elevate you as a human. That's where the inner circles are so valuable.

You talk a lot about the changes in a woman's life and how she truly feels that she is worthy, which happened to coin all of the events. Tell me about the meaning of that word to you and why you decided to create something on such a global scale with that one word.

Bridjet Morris: It was an evolution of experiences and conversations that I was having with women, and also through my life and my own seasons and seeing what my mother went through. Again, talking to women coming into these events and seeing such a common thread, which is self-belief in ourselves. Especially through different challenging seasons when we can feel like the world is against us or we don't have the strength and confidence and courage to seek out what we're going for.

It really was born through having multiple events where this theme kept coming up. Whether women were worthy of feeling loved in their marriage or loved by their parents or worthy of chasing their dreams.

Again, I wasn't seeking out this word, but this theme just kept coming up. So after one of the events I had, I was like, okay, this theme of worthiness is so confronting, but so activating at the same time. I decided just to roll with it.

I didn't really think about it too much, to be honest with you. It's funny because when I decided to move forward and call everything under this Worthy umbrella, it was right around the same time Jamie Kern Lima published her book Worthy. I remember thinking, oh my gosh, this is too similar. But then I thought, actually, this is my biggest indicator that this is such an important topic. So I'm not going to pull the plug on this. I'm going to lean into it even more.

It really was born out of a number of conversations and understanding what I went through growing up, seeing what a lot of women were going through, and knowing that within our lives we're going to have seasons of feeling ultra powerful and seasons of feeling totally insecure.

Ashley Deland: It really does. What do you see from your behalf of women who haven't stepped into their worthiness? The before and after? Because I'm not sure they understand what worthy means internally.

Bridjet Morris: I think it really depends on where you're at in life and what you're actually working towards because I think some women — this is going to sound a little brutal — but I don't think every woman is actively pursuing projects that activate that ability to feel and look back on the fact that she's creating something other than maybe her family.

And it's not to diminish that, but as mothers, we're so conditioned to give. I think we have to deliberately pour into ourselves. It's not until we can look at something maybe aside from our children or our home that we can see, okay, this is what I'm actively creating and pursuing.

For me, I want women to know that there's more to them and that they have more. They're so much more multifaceted than maybe just the one or two things they're focused on.

When I see it the most, I feel like a lot of women, including myself at times, hold ourselves back because we feel like, how am I going to do that? It's the voice inside us internally that holds us back. So it's that worthiness that's like, no, actually, I know I'm capable of doing this. I just need to prioritize it.

Ashley Deland: A hundred percent. I feel that humans in general, especially women, because of the multifaceted titles that we are constantly juggling, need to pour into themselves first in order to drip the possibilities. And we have such a tough time doing that.

This actually brings up something interesting that we were also talking about prior to hitting record, which is the television show. One of the contestants — because when we were filming for the three weeks there was no media, no cell phones, nothing — said, “Is this what it's like to operate as a man in business? To not have to be a mom, to not have to juggle all of the titles?”

I thought, what an interesting and beautiful thing to say because we are constantly using our faucet to pour into others externally. Then when we pour in, that's when we realize I am infinite possibility. I just have to step into those capabilities in order to see that potential.

For me, as you're speaking, that is such a definition of worthy in itself. We stepped into entrepreneurship. We really saw a problem and then a solution, and it started growing because it's community.

As someone who was raised in faith by a single mother — we have similar stories but also very different — that was something embedded into your energetic system as what you wanted to build. And now Worthy just was in London. So talk to me about what Worthy is now.

Bridjet Morris: Yeah, so Worthy now is a community of women globally who come together to support each other through events, partnerships, collaborations, and community.

We just had London in November, which was amazing. It was the first time I was able to take what I've done in Michigan so many times and take it internationally and test the waters. Honestly, I had to be willing to say, hey, if five people come, I'm still going full force to London. Because for me, that was what I wanted to achieve.

How big and how grand it became, I had to be flexible on my expectation. But it was phenomenal. We had 30 women the first day and 15 women the second day. We held a gorgeous tea party with a strolling band and international speakers from Australia, the U.S., and London all coming together.

It solidified what I already knew I was creating, which was that women are craving these experiences and opportunities to come together, share what they're doing, be validated, have other women advise them, listen to them, pump them up, and expand themselves through connection.

I can't wait to continue doing what I'm doing because right now in this season of my life, this is exactly what lights me up. The opportunities and expansion that organically come from this keep me completely satisfied and busy.

When you come together as community, the opportunities are honestly limitless. Whether it's through launching a product, building a brand, finding a friend — the opportunities are limitless. It's been amazing to let it unfold and give it life and take the show on the road.

Now I'm inspired to go anywhere. I'm like, if we can do London, Dubai, Australia, Tokyo — we can go anywhere. It's up to me to slow it down or turn it up.

Ashley Deland: And that's the beautiful thing about what you're doing. Obviously we're in a time right now where AI is about to supersede human intelligence. A lot of people are gearing towards tech to build out legal contracts, business coaches, business plans.

What it cannot replace whatsoever is the community and the connection and the proximity, the power, and the collaboration. That's why I genuinely feel like what you're doing is so vital for human proximity and human connection.

Bridjet Morris: For the rest of 2026, I have a few events in Michigan where I'm partnering with incredible female founders who have launched global brands themselves and designers. I'll be sitting down with them and talking about their journey and what they've created.

I'm also putting together an event for September out West because I want my experiences to activate women through more than just sitting within community. I want vibes, culture, food and wine and drinks and nature.

That is what I'm focused on this year — making my events even more fulfilling and entertaining for women because I feel like they should also be fun. I don't want things to feel been there, done that. I want women to feel like this is something new and energizing.

So we have a few local events in Michigan in the pipeline and then something big, kind of like our grand finale, out West. Definitely stay tuned for that because we're calling in entrepreneurs, founders, influencers, creators, and really any woman who wants to intentionally put herself around this type of energy — women who are building things and powering each other up.

Ashley Deland: I love that. And also finding joy because my goodness, when we are behind the screen clickety-clacking all day long, it is exhausting.

What you said about AI is kind of depressing when you think about how detached they want us to be. That's the opposite of what I stand for. As much as I love my hibernation, I am so excited for spring to come and for this new energy and all these opportunities for us to come together and turn it up. I couldn't agree more.

Okay, our signature She Wears the Pants question: Looking back on your journey of wearing the pants, what message do you want to relay for future generations of women in business?

Bridjet Morris: This is so cliché, but trust the timing. Believe me when I say that I want instant gratification in so many things, but really it is the journey that is the gold. It's not even the finished product.

Trust the timing and enjoy the ride. It's not going to be linear. It is twists and turns. You'll reinvent yourself a hundred times. Just trust the journey and you are worthy of living a life beyond your wildest dreams.

Ashley Deland: I think that's one of my favorite answers. I love that.

Okay, Bridjet, for people who want to learn more about Worthy Events or you, where can they find you?

Bridjet Morris: Find me on Instagram at Bridjet Morris. I also have a website, bridjetmorris.com. Definitely join the mailing list and be the first one to know when our events drop. I'd love to have you there.

Ashley Deland: Oh my goodness, and we will be there. Thank you, Bridjet, so much for your time.

Bridjet Morris: Thank you so much. It was an absolute honor. I love seeing your face and being in your energy.

Ashley Deland: Me too.

This was She Wears the Pants, where women rise into what they're meant to hold. If this episode moved you, changed you, or challenged you, send it to a woman you want to see rise.

Make sure you're subscribed so you never miss an episode. And if you're ready for deeper strategy, identity expansion, and high-level support, you can find me on Instagram at Ashley Deland.

Until next time, keep leading boldly, building intentionally, and becoming the woman your calling requires.