Reflecting on my recent experience attending a small event called 'Raise the Bar' in Dallas and specifically a presentation on branding.
The speaker underscored the importance of being relatable, building relationships, and establishing credibility before focusing on making sales pitches. I agree that, as business owners, we need to prioritize connections with potential clients, demonstrating authenticity, care, and ethical conduct to differentiate ourselves in a competitive market.
Listen as I share some tips and thoughts on dialing up your online brand.
HIGHLIGHTS:
03:42 Branding Beyond Basics
08:40 Being Relatable Online
15:27 Establishing Credibility
16:35 Making an Offer
Use code SUMMIT10 to get your discount on the Path to Profit retreat
