Being featured on a podcast is a way to reach hundreds or even thousands of potential clients in an intimate way.
Because they’re listening to you, it helps you build a connection far quicker than they might experience from a social media post.
You also have the benefit of being seen as a trusted source of information from the person who hosts the podcast.
You’re able to reach their audience, which could potentially mean connecting with tens of thousands of people who had never heard of you before.
And if they like what they hear, they could become customers of yours in the future too.
In this episode you’ll learn the best way to go about pitching yourself as a podcast guest.
Key timings in this episode:
0.20 - Where the idea for the podcast pitching guide came from.
2.00 - Working out what kind of podcast to pitch to.
2.20 - Examples of business related podcasts
3.18 - Examples of local podcasts
4.25 - Examples of pet owner podcasts
6.47 - Examples of influencer podcasts
8.52 - Steps to follow before approaching a podcast - listen to it!
10.02 - Building relationships with the host on social media
10.16 - Leaving a review and how it can make you memorable
11.01 - Make sure you can demonstrate your expert status
14.46 - Why you must think of what's in it for the listener and not you!
17.28 - Writing your pitch to the podcast
18.50 - Remember when you’re pitching they are helping you and you will need to schmooze them!
20.13 - How to write your pitch (You can download the template here)
22.19 - Including previous interviews and blogs in your pitch
23.32 - Preparing your bio and images
24.13 - Sharing the living daylights out of the interview
24.41 - Shanking the person and leaving a review
26.05 - Come and join me in my free Facebook group to stay in touch
Links mentioned in this episode:
Download the guide: Podcast pitch
Dominic Hodgson podcast: The Poodle to Pitbull Pet Business Podcast
Janet Murray podcast: Janet Murray
Animal Star Awards: Animal Star Awards in 2018
Anna Webb podcast: A Dog's Life
Greg Pattison podcast: Woofin Pawsome
Kellie Wynn interview: Niching with Kellie Wynn the Beagle Lady
Katie Gwilt - the Kat Lady: www.thekatlady.co.uk
Rikki Sullivan the Canine Copywriter: www.thecaninecopywriter.co.uk/
Best podcasts for pet businesses: Pet Business Podcasts