Artwork for podcast Online Marketing Basics for Busy Website Owners
How to use YouTube to boost your website's visibility
Episode 2211th April 2021 • Online Marketing Basics for Busy Website Owners • Vicki Jakes
00:00:00 00:37:16

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In this week's episode of Online Marketing Basics for Busy Website Owners, I make myself accountable for getting my YouTube channel properly started after a few false starts over the past few months.

While I'm talking YouTube (and my obsession with it), I also share some useful tips that you can apply to your own YouTube channel to get it seen by more of your ideal customers.

If you don't have a YouTube channel, then hopefully by the end of this episode you would have been so swayed by my enthusiasm with the platform that you'll set up a channel for yourself as a way to drive more traffic to your website and get seen online that little bit more by your ideal customers.


00:00 - Intro

02:07 - YouTube stats to get you thinking

05:24 - The second biggest search engine on the internet

07:05 - Why I love YouTube and YouTubers

11:19 - My first YouTube channel

14:28 Why titles and thumbnails matter

15:33 - How Casey Neistat uses thumbnails and titles to get attention

17:49 - Why keyword research on YouTube matters

20:59 - Research, research, research!

22:47 Why I need to start a YouTubc, NOW!

23:41 - Using tags to get seen 

25:54 - Basic YouTube analytics reports to check

27:40 - Why view time matters

29:27 - Get started with anything, literally anything and test what your audience like

30:54 - Consistency matters with YouTube

35:16 - My videos sucked when I started - everyone goes through it!

36:15 - Please come and subscribe to my YouTube channel here

links mentioned in this episode:

Our most viewed video from my old travel vlog:

Casey Neistat:

Gary Vaynerchuk's first ever YouTube video:

Vid IQ: 

Start a YouTube Channel: 

Please subscribe to my YouTube Channel here: