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Episode 4 of Kickstart the Conversation is all about overcoming the overwhelm of developing and implementing a quiz as a lead generation tool. Host Catharine O'Leary, aka The Quiz Queen, shares her insights and experiences on how to generate leads, build lists, and leverage relationships through the art of asking questions. The episode focuses on how a quiz can work with your current marketing strategy, and how it can be used to attract and engage potential clients. The show notes also provide next steps for entrepreneurs looking to get started with quizzes, including identifying your ideal client, determining the purpose of your quiz, working with a quiz expert, and implementing your quiz into your marketing strategy.

What is the Best Quiz for Your Biz?

Take this FREE 60-second Quiz to Find Out: quizformybiz.com.

About the Host:

Catharine O'Leary is a dynamic speaker, author, and entrepreneur with a wealth of experience in market research, consumer insights, and innovative marketing strategies. She's known as the "quiz queen" and is an expert at asking the right questions to connect with ideal clients and boost business growth. With over three decades of corporate experience, Catharine is passionate about helping entrepreneurs have better conversations with their ideal clients and grow their business with cutting-edge marketing strategies.

https://catharineoleary.com/

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Welcome back to Kickstart the Conversation, the podcast for entrepreneurs looking to attract their best clients, engage them and turn them into raving fans. I'm Catharine O'Leary, your host. And today I want to talk about that not so sure where to start feeling that can come with trying to develop an implemented quiz as a lead generation tool. Let me be honest, I mean, creating a quiz, it can seem a little daunting, especially if you're not sure you know how to start, or especially if you're not sure where it fits into your current marketing strategy, it's really easy to get bogged down in the details. And second, guess yourself I've been there. I know that, you know, with all the things out there, just adding one more thing seems so overwhelming, you don't want to learn a new platform, you don't want to, you know, figure out how to post to yet another something something or figure out, you know, the next PLF, or whatever it may be. So, I completely understand. I remember when I first started helping entrepreneurs use quizzes to attract, you know, their qualified leads, and and they were sometimes hesitant and unsure if this was just going to be another shiny object. And you know, that start and how to implement was a question that that's often asked. So let's tackle that. Let's just take a collective deep breath, and break this down, you know, slow your roll, if you will.

First of all, a quiz is an addition to your current strategies, it's not a strategy on top of strategies. It's, it's the thing that actually connects connects your marketing conversations and your marketing strategies with your soon to be sales strategies. So a quiz can actually work with in conjunction with your marketing strategies, and your current marketing efforts. It can be promoted on your website and your social media channels and your emails to attract and engage your potential clients. So think of it this way, think of it as you've got at the top of your funnel of your of your marketing and sales. Finally, at the top, you've got all of your marketing strategies. So one bubble might be Facebook, one bubble might be LinkedIn, one bubble might be networking, one bubble might be your book, one bubble might be speak, to sell, whatever, whatever you're currently doing for your marketing strategies, or quizzes in another bubble, a quiz actually connects all of your bubbles from, you know, from those marketing conversations to your sales conversations. So it's almost the second layer, it's the layer that takes all the bubbles, and puts them through the filter of your quiz. So that you're sure that you're only talking to your ideal clients, you know, the clients that are attracted to and go through your quiz, they get a small taste of who you are, and how you're able to help them and they like it. So they want to move on with you and learn more about how to work with you, the people that don't go through your quiz. So you know, the people that you know, are attracted from, you know, a marketing strategy, a bubble, that maybe fall out to the quiz. That's brilliant. I love it when people don't finish my quiz, because you know what, they're not my people, right? They're not the people that are going to be interested in the offer. And they're not the people that I want to be working with. So likely, they're not the people that are going to be able to benefit from the offer. So they should leave. And they should save their time. And their efforts to find the person that can help them. So I call it attracting the best and releasing the rest because there's somebody else's best. Right?

So let's let's make sure that we are being mindful of not only our time, but our clients times as well. So, again, it's not an addition, it's not another bubble, is actually the layer under the bubble that takes everyone from that that is attracted to the bubbles and puts them through another filter that makes sure that they are your ideal clients. The next thing that you need to know is that you might not realize that you already have everything that you need to create a quiz. You may not have articulated it in this way, but you know your clients 3am problem or you know that you need to get maybe clear on how they say it. But you know, you know what the problem is that you solve, you know what your solution is. Now you just have to connect those dots so similar to the way that you know, the quiz connects the marketing bubbles to the sales soon to be sales conversation, the quiz questions connect that 3am You know, question that your clients are waking up with, to the solution that you have through I mean, I call it a coffee chat. So when you're sitting down with somebody for a coffee, and they say you know I have this problem You don't launch immediately into a solution, you likely ask a few questions like, you know, you know what's going on currently? What have you tried? What are you struggling with? You know what, you know, what do you hope to get out of this? Or what do you hope to gain? Or where do you hope to be in the end? And then you will provide a few solutions. So, you know, it's it's the connecting of the dots is what what I like to think of the quiz as so the quiz connects the your bubbles, your marketing bubbles to your sales conversation, and it connects your clients 3am problem or 3am question? With the solution that you provide, you have everything in your arsenal, you just probably haven't put it quite together in this way before. But you know, that's okay. The thing is, and this is the third thing, you're not alone, you don't have to do this by yourself. So there are resources and experts available to help you design these quizzes to, you know, that are tailored to your business and your ideal clients. I mean, that kickstart the conversation. We specialize in helping entrepreneurs like you create quizzes that attract the best clients and automate your lead generation system. You know, we'll work with you to design a quiz that aligns with your goals and helps you achieve them. My coaching and consulting services include everything from identifying your ideal client, and their 3am question. And, you know, identifying their needs to design those targeted questions that connects those dots. I'll walk you through the entire process from start to finish. And you know, we'll ensure that your quiz is set up for success. So what are the next steps? So if you're ready to overcome this quiz, overwhelm and get started with quizzes to attract your best clients? Here's what you can do. First of all, you have to identify your best client. Who are they? What problems do they face? What are their goals and aspirations? What here's the thing, what is their 3am question in their own language, that's what you want to understand. And this is, again, this is for your ideal clients, this isn't for every single person on the planet, you only want to be talking to your ideal clients. Because if you try to talk to everyone, you're really effectively going to talk to no one. So you need to get targeted. And I know that a lot of entrepreneurs have a hard time niching down their conversations, because you know, a lot of us really do want to help a lot of people and have an impact. But helping a lot of people doesn't mean that you have to help every person. Right? So again, helping a lot of people doesn't mean you have to help every person really hone in on those people that can truly use your services, and are your ideal best clients. Determine the purpose of your quiz, what problem it solves, what questions will you ask your leads, so that, you know when you take your clients through that what is their self discovery journey?

What do they get to learn about themselves by going through this and it might be, you know, a tip or trick to help them solve that three M question, it might be a different way to look at or frame their three M question. It might be a way to just you know, understand that there's somebody out there that you know, understands their 3am question and can help them with it. So really understanding you know, your quiz and what you want your clients to get out of it, as well as understanding where you're going to send them so you know, I always say start at the end start with the offer. So you want to understand where you're going to be taking your ideal clients and what what that you know, that offer looks like and those features or those feelings really what they're going to be feeling once they go through the transformation that you're offering so that you can talk to them in the language of hey you know what, once you get through this and once we we work together this is what you're going to be able to be do or have so really understanding that like what the the benefits of your offer are are going to help you design your quiz and then implement in your your your strategy so connect your marketing bubbles with your soon to be sales conversations you know use it use your quiz and and your links and your social media ads and your email marketing campaigns in all the other bubbles, all the other channels that you're using to attract qualified leads and automate your your lead generation system because what you're able to do is now not just attract your ideal clients but put them through a little bit of a process to ensure that they are ready for your offer. And they are ready to convert because that's that's how you get your conversion rates to double is that you're only talking to people that are really ready for your offer. So And then the last thing is, you know, work, you know, if you're still stuck, or if you were wondering how to get started or what the connection between the dots are, work with a with an expert, someone who can help you design a quiz that's tailored for your business, and for your ideal clients, so that you can create this automated system that works overtime for you. This is what I want for all entrepreneurs is to ensure that their marketing is on an automated system as much as possible so that you are concentrating on your ideal clients and serving your ideal clients. And they are finding you easily, because once you have your quiz set up, you can sit back and let the quiz do all the work of attracting qualifying your ideal clients for you. That means that you get to spend all that time on the things you love, like I don't know, developing new products or services, being creative, engaging with your current clients. Or maybe it's you know, in, you know, having more time with your family, going on more vacations, maybe, maybe you only work three days a week, whatever that that lifestyle, and that, that desire for you and your business is. That's what you know, that's what I want to make sure that we're, we're helping you with because there is a lot of noise in the industry. There are, there are so many tools, there are so many tools. And so many marketing strategies out there that everyone tries to do everything to the point where nothing works. And that's where the frustration and the overwhelm comes from. And what I'm trying to suggest is that there's a better way to just use the marketing strategies that light you up and you know, be able to connect the dots between those marketing strategies in those bubbles and your soon to be sales calls. In a way that is a win win for both your ideal client because they walk away knowing a little bit more about their three question how to solve it, and who who they can connect with to, you know, find out further and get deeper into a solution. And for you to to not be spinning your wheels with marketing that doesn't let you up with sales conversations that don't go anywhere. And with that, just that level of frustration that you know your ideal clients are out there than just playing hide and go seek and they're better at it than you are. I know that's how I felt. So let's let's stop the hide, go seeking and make sure that our ideal clients can find us easily, and that we can support them and serve them.