Life after GDPR - Ep. #4 - Steen Rasmussen on The Future of Google Analytics
In this episode, I get to interview Steen Rasmussen, a well-known digital analytics specialist. Steen is also the Co-founder & Director of Analytics at IIH Nordic and is very active on Twitter and Linkedin, where he shares his knowledge of these topics.
In this episode, we discuss:
The Introduction of Google Analytics 4
The issues with regards to Google Analytics in the EU right now
The importance to determine the Value of Analytics to your business