Life after GDPR - Ep. #4 - Steen Rasmussen on The Future of Google Analytics

In this episode, I get to interview Steen Rasmussen, a well-known digital analytics specialist. Steen is also the Co-founder & Director of Analytics at IIH Nordic and is very active on Twitter and Linkedin, where he shares his knowledge of these topics.

In this episode, we discuss:

• The Introduction of Google Analytics 4
• The issues with regards to Google Analytics in the EU right now
• The importance to determine the Value of Analytics to your business
• And much more.

Some of the resources mentioned in this podcast:

• Our 11-step migration guide to Google Analytics 4
• Our Technical Deep-Dive course for Google Analytics 4 together with Krista Seiden (Use discount code "LIFEAFTERGDPR" for $200 off)

Make sure you follow the show:

• Follow LifeAfterGDPR on Twitter and on LinkedIn
• Follow the host Rick Dronkers on Twitter & LinkedIn.
• Subscribe to the show on Apple Podcast or Spotify, or wherever you listen to podcasts by searching for "Life after GDPR"
• If you'd rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

Talk to you next week!

-Rick Dronkers

https://lifeaftergdpr.eu/episode-004/