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Steen Rasmussen on The Future of Google Analytics
Episode 412th April 2022 • Life after GDPR • Rick Dronkers
00:00:00 00:54:38

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Life after GDPR - Ep. #4 - Steen Rasmussen on The Future of Google Analytics

In this episode, I get to interview Steen Rasmussen, a well-known digital analytics specialist. Steen is also the Co-founder & Director of Analytics at IIH Nordic and is very active on Twitter and Linkedin, where he shares his knowledge of these topics.

In this episode, we discuss:

  • The Introduction of Google Analytics 4
  • The issues with regards to Google Analytics in the EU right now
  • The importance to determine the Value of Analytics to your business
  • And much more.

Some of the resources mentioned in this podcast:

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Talk to you next week!

-Rick Dronkers

https://lifeaftergdpr.eu/episode-004/