19. Managing a New Generation of Influencers - with Warren Lentz
Warren Lentz is the co-founder and CEO of TalentXEntertainment, a management agency firm that represents some of your favorite TikTok stars and creators in the world. Their job is to help creators launch their careers into merchandising, products, film, modeling, and more. The average career of a social media influencer is 19 months — the goal of TalentXEntertainment is to make that much longer. We talk about the shifting landscape of social media, the misconceptions for TikTok, and the common traits of successful influencers, and the mentality of a driven entrepreneur coming straight out of college.