You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast and disheartening? And what to do about it?

Find out in my new book “The PATH to Strategic Impact”: https://geni.us/the-path

Mentioned in this episode:

My new book is out now

You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast and disheartening? And what to do about it? Find out in my new book “The PATH to Strategic Impact”: https://geni.us/the-path

New book

Welcome back to “Irresistible Communication”.

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Two minutes, one insight

on how to find better

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words

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.

Michael: Every year without fail executives and entrepreneurs

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gather in boardrooms and offsite

retreats to dream up the future.

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With whiteboards covered in aspirational

phrases and PowerPoint slides

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brimming with growth projections,

they create visions that aren't

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just bold, but revolutionary.

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Yet, as time passes, many of these

organizations find themselves mired in

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the same challenges, making marginal

progress but never truly achieving the

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transformative change they envisioned.

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Teams drag their heels and essential

resources are directed to more

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immediate operational needs, all

while the landscape, your organization

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operates in is rapidly changing.

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The result is stress and frustration.

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As the competition seems to be running

circles around you, you find yourself

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making pragmatic decisions that deviate

from the strategic vision and sabotage

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the potential impact of your bold plans.

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In my career, I've witnessed countless

companies fall into this trap.

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Most of the time though, the

problem is not the strategy itself.

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The problem is communication.

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The vision is strong, the

strategy smart, but outside the

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boardroom no one understands it

or knows how to implement it.

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And surprisingly few books

guide leaders on how to do this.

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Until today, that is.

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Because today, my new book, the path

to strategic impact is released.

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In this book, you'll learn from

some of the world's most successful

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organizations how to communicate

your strategy for maximum impact.

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The four PATH principles – plain and

simple, actionable, transformative, and

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heartfelt – will help you dramatically

boost the effectiveness of your strategic

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initiatives, shift from reacting

under pressure to proactively setting

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the pace, and cultivate a workforce

of intuitive strategic thinkers.

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I hope you'll like it.

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And I hope that it can help you light

the path to your strategic impact.

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Keep lighting the path and

share this with a friend.