When sales and marketing are in sync, quotas get smashed and great things happen. But most sellers don’t know how to leverage their peers in the marketing side of the house - and that just holds them back.

Not you, though, once you learn how to tap into your marketing resources. In this show, you’ll learn how this powerful partnership can do everything from producing better buyer personas to creating stellar content that impresses.

You'll Learn:

• How to collaborate to produce a more accurate - and profitable - buyer persona
• How to create a smooth process flow for easy marketing and sales alignment
• The content your marketing team can create to win over customers

Today's Speakers:

Adrian Cea, Arthur Castillo and Natalie Marcotullio

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