Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academy

"I want to niche down to mainly SPMU treatments. I'm currently mainly nails. How can I grow this?"

That's the first of three listener questions I'm answering in this Q&A episode, and it's one I haven't been asked before.

I'm walking you through exactly how I'd pivot a booked-out nail business into SPMU without flipping a light switch on your income: culling the menu, raising prices to create white space, and shifting your content months before you announce anything. Then I'm getting honest about apprentices, including the coaching client whose trainee still wasn't covering her wage six months in, and why I spent years being a shit boss before I learnt that staff problems usually start with the owner. And to finish, the messy truth about how I manage my time with ADHD, and the one system I always come back to because it actually works.

• Episode intro [00:00].
• Niching into SPMU: why experts win and how to start the switch [01:26].
• Be ruthless with your nail menu: what to cull and why [02:39].
• The price rise that creates white space without earning less [03:55].
• Marketing your new direction so your feed backs up the word of mouth [05:27].
• Turning your best nail clients into discounted SPMU models [08:55].
• When an apprentice should cover their wage, and how to count the work you can't see in your reports [09:40].
• Why getting clients in the door is your job, never your employee's [11:23].
• Teaching the soft skills that get clients rebooking with your apprentice [12:50].
• Booked and Busy, my client retention training for you and your team [16:11].
• The honest answer on how I manage my time with ADHD [16:46].
• Time blocking: treating tasks like appointments so they actually get done [17:33].
• Parkinson's Law, and why open-ended time gets wasted [21:07].
• Wrap up, and how a rating or review helps the show [23:01].

Grab my "Booked and Busy" salon client retention training: https://www.laurenlappin.com.au/booked-and-busy

....

Lauren on Instagram: https://www.instagram.com/laurenlappin_

The Salon Goals Podcast: https://www.instagram.com/salongoals_podcast

Questions? Email me: [email protected]