Matt Butler, co-founder of Bonsai Data Solutions joins Inte Q to explain what exactly wasted media spend is, how to identify it and what to do about it. Listen to today's episode for tips on optimizing your digital media spend.
As a founding member of Google’s analyst organization, Matt Butler has served the Retail, Consumer Goods, Restaurants, Travel, and Finance industries for more than 14 years. He has strategically planned billions in digital marketing investments and realized impressive returns.
Matt co-founded Bonsai Data Solutions in 2020, helping companies transform into resilient and self-sufficient data-driven organizations.
What You Will Learn:
What is considered "wasted media spend'?
How can you identify what digital spend might be unnecessary or wasted?
What can you do to eliminate/reduce wasted spend?
Can evaluating your marketing technology stack have an immediate impact on your bottom line?