Most goal-setting advice skips a step: pausing to ask what the past year tried to teach you, before deciding what comes next.
Sana talks with Jobert Abueva, author of The Janus Plan, about the burnout that reshaped his relationship with ambition, and a three-question practice for turning reflection into a real competitive advantage.
About the Guest:
Jobert Abueva is a global marketing and philanthropy executive, TEDx speaker, and author of The Janus Plan. He spent three decades in Fortune 500 marketing, including leading Clairol Herbal Essences worldwide, before building this framework from burnout.
Key Takeaways:
- Burnout often shows up as small ignored signals long before the breakdown that finally forces you to stop.
- Before setting a new goal, ask what your actual behavior last year already taught you about what works.
- Facing a new challenge, three questions beat a knee-jerk reaction: what's working, what to set down, what this teaches you.
- Reflection isn't procrastination; it's often smaller than the time we already give to distraction.
- A goal without honest self-assessment is just a wish; be honest about where you actually are first.
Connect With the Guest:
Website: https://joberteabueva.com
Book: The Janus Plan: A No-Resolutions Path to Begin Your Year with Intention
LinkedIn: https://www.linkedin.com/in/jobertabueva
Facebook: https://www.facebook.com/joberteabueva
Instagram: https://www.instagram.com/jobert_abueva
Episode Chapters:
[00:00] Cold Open: the question almost nobody stops to ask
[01:14] Welcome Back: introducing Jobert Abueva and The Janus Plan
[02:17] The Breaking Point: burnout at the top of a Fortune 500 career
[07:38] The Signals We Ignore: ambition, deadlines, and looking like we're failing
[14:54] Three Questions: what's working, what to release, what it's teaching you
[19:39] The Threshold Brief: turning reflection into a business advantage
[28:14] Connect With Jobert: The Janus Plan and where to find him
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