John shares what you need and the key concepts to understand before setting up successful lead generation campaigns.

If your lead generation campaigns aren’t scaling, maybe it’s time to return to the basics. And this episode isn’t just for starting lead generation campaigns from scratch, it’s also about evaluating your campaigns to refine them.

Let's make those leads flow in and turn them into paying customers, listen to this episode now!

PS: This vepisode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

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Today we're gonna take a little bit of a detour and we're gonna do LeadGen.

like LeadGen I also extremely hate LeadGen.

It's way more complicated than e-commerce and it needs a lot more

handholding and a lot more training from our side to the client side.

And what I like about lead gen is it's fairly simple.

You know, there's not a very specific amount of money that we have to sell on a

specific product to a specific audience.

We're just trying to develop the leads from one company to another

or from a, user to a company.

it's simplistic on its face, but The hard part comes post lead generation.

There's a few things that we're gonna talk about is what is the best

structured setup for not in Google ads.

Google ads.

Lead generation is primarily search and YouTube, it's not too difficult.

You can get a lot done with just a simple search campaign, but

I took a few of my clients that I manage on a day-to-day basis.

I'm gonna use what I do for them.

Some of you have actually been involved in the weekly meetings.

I think Kane was at one point, and I think Colby, you're

obviously with my meetings now.

But what we're gonna be doing is just essentially talking to manage

a lead generation client and what are some of the actions that we will need

to take starting kind of day one.

In ensuring a successful relationship with solutions AIDS and that client.

So we're just gonna dive right in.

I'm gonna hop into a campaign.

Oh, and also this is actually what's really cool is you can actually

manage a lead generation campaign, not even really entirely in Google ads.

Google Ads is actually sort of second.

And I think that we've perhaps talked about this in a previous brain transfer

videos or whatever it may be, but I think this is gonna be important

to revisit it because we have some new faces, new clients, and get

kind of a refresher course on this.

This client here.

not a very large client.

So seven K per month, something too bad.

Seven K per month is on the higher end side of, we were talking about like a low,

medium, and high size clients, but I'll share with you all of 2020 twos metrics.

The conversions were only starting to be tracked in September,

and I've been managing this account since 2020, by the way.

So this is an account that's been already up running for some time

What you'll see here on the screen is one campaign that's been 44 grand.

I got 275 leads than I can count.

There's more conversions here than I just wasn't tracking

this sick out for about a year.

And the reason being is that I did everyth.

Inside of HubSpot.

So I wasn't even actually inside of Google ads.

When I was talking to clients, managing it and having conversations with

them on a fairly consistent basis.

And you can see even day per day we're still getting, anywhere

between one and, on the high side, six leads or seven leads.

But it's fairly consistent and that was because I looked inside a HubSpot and I

know what I'm tracking as a good quality.

Now some prerequisites for having a successfully generation campaign is a

quality sales team that is communicative.

If we do not have a quality sales team that is communicative on the client side,

this will 100% fail collectively, and no one will know who or why or what the

lynchpin was and where it has failed.

A communicative sales team is your lifeline to your feedback.

What is going on with these campaigns?

The reason why I didn't track these conversions inside of Google Ads

for over a year is because I was tracking 'em here inside of the

dashboard That same company in HubSpot.

Now, when I'm looking at all of my dashboards here, I can kind of

see the source that's created the leads and you can see pay searches.

Here.

There is gonna be some offline sources and organic that's not all gonna be

attributed to me, but that's okay.

Where I'm gonna see the majority of what I need to see in order to make

sure that I'm doing my job correctly.

What I was using primarily is the ads section of market.

And because we have a good team that is very I can see even just the last

30 days, I have 83 leads, $85 each.

Let's see how that looks in the last 30 days.

Last 30 days I have 109.

Okay.

So I'm missing some.

And $7,000 in cost and that's $7,000 in cost.

I know that I've turned that seven grand into 121,000 so

far though, off of one deal.

And there's gotta be more deals that will be attributed to this month.

It's just not gonna happen cuz the sales cycle is about four to six months.

That is something that we need to know really well is what is the

average sales cycle and what is an appropriate time to measure.

You can see last month my roaz was.

Good.

1600%.

I had one deal.

It cost me $7,000 per deal.

Well, that's because if we look at last year, for example,

my cost per deal was 3000.

It takes a while for these deals to close, and that's how I'm tracking.

This is $60 leads, 16 deals closed at 3000.

I have 4,800 roaz.

Last year I spent 48 grand to make 2.3.

This is way more valuable than Google Ads.

they're gonna tell me that a leap came in, but they're not gonna tell me what's

quality is, how long it take to close, who's responsive, who's not, based on

also the search terms that they're using.

If you look at the campaign, I got one little campaign here running Pure, broad.

That's pretty much it.

My search keywords are pretty simple.

Metal building steel, building metal carports, steel barn

structures, metal shop, RV carport.

this RV carport here, for example, made that a hundred dollars

I spent there made $80,000.

Last month with that a hundred dollars right there.

I can tell you that for sure.

And so I'm, with bidding on these type of keywords.

Half of more than half of these things are junk, but I'm tracking

what the actual result is.

So the moral is, do I look at Google ads?

No.

If I look at the change history over this last July, I made 64 keyword changes.

So I added a bunch, but that was it.

Bidding budget.

I didn't make one ad.

barely touch this thing because when you find out what is working and what's not,

my actual contribution to this company has actually been primarily in HubSpot.

I'm the one that has built their workflow.

Now, I'm not saying that we need to build the flow, but this organic lead

routing here, this is the one, I dunno why it's acting like I'm a new user.

All this stuff that we've done in here is all from me.

all the workflows I have in the FSN branches, all this

stuff here has come from me.

Why?

Well, because I'm helping them with their sales team.