Join Bill Betts as he talks with Paul Seaward from The Green Groomers Collective about the innovative ways pet groomers can recycle dog hair. One of the most striking revelations is that up to 98% of pet hair traditionally ends up in landfill, highlighting the urgent need for sustainable waste management in the grooming industry. Paul shares insights into how the Green Groomers Collective is transforming this issue by providing a simple recycling solution that not only benefits the environment but also allows groomers to generate additional income through a green fee. The conversation touches on various practical applications of recycled hair, from industrial composting to its use in oil spill clean-up efforts. Tune in to discover how you can contribute to a greener future for pet grooming while enhancing your business's sustainability and profitability.
Takeaways:
You can find out more about the Green Groomers Collective here: https://greengroomerscollective.com/. You can also use the discount code Bill15 for a discount.
As always, I'd like to thank the podcast sponsor Lopay, the low-cost payment platform that helps you keep more of the money you earn! You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-FREE transactions!
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Welcome to the Pet Grooming Business Podcast with me, Bill Betts, where we give practical business advice to help you grow your pet grooming business.
Bill Betts:This podcast is sponsored by Low Pay, the low rate payment app that gives you more.
Bill Betts:So without further ado, let's get going.
Speaker B:Welcome, everyone.
Speaker B:Welcome to our chat this morning.
Speaker B:So this morning we're going to be talking all about how you can recycle your dog hair.
Speaker B:So I've got to welcome Paul from the Green Groomers Collective.
Speaker B:Welcome, Paul.
Paul:Thanks, Bill.
Paul:Thanks for having us.
Paul:So look forward to talking about all things that dogs and pet hairs this morning.
Speaker B:That's it.
Speaker B:What a strange concept, like recycling pet hair.
Speaker B:But we're going to, we're going to dive into it, but.
Speaker B:Well, first of all, perhaps give us some backgrounds around the Green Salon Collective, which then changed into the Green Groomers Collective.
Paul:Yeah, absolutely.
Paul:So the Green Salon Collective was founded almost five years ago to the day now.
Paul:And me and my business partner Fry, saw an opportunity.
Paul:Well, we saw how other countries, for example, the us, Australia, they were actually, they had systems in place for recycling hair salon wastes, predominantly the foils, but also the hair as well.
Paul:So we explored the idea of launching this in the uk and to our surprise, five years ago, there was nothing, nothing like it.
Paul:It was either a case of council collections or, you know, your price at waste contracts with the likes of a Biffa or Veolia, whoever it may be.
Paul:But there wasn't anything specific that was actually recycling these sort of core waste streams.
Paul:And the main reason for that is, just so we can understand the situation in the first place, is if you can imagine a hair salon, you're throwing away hair, you're throwing away foils that have got color on them.
Paul:Other contaminants that basically are ending up in the same bin all come into contact with each other, causing cross contamination and making them extremely difficult to recycle.
Paul:So the big issue that we're faced with in the UK is a lot of our waste that is contaminated in such a way tends to end up in landfill.
Paul:So when we saw that there was no specific service for hair salons, we thought, okay, well, here's an opportunity here.
Paul:Let's create something.
Paul:And from that became Green Salon Collective.
Paul:Now, fast forward sort of two, three years, and when we're developing and expanding the business and using hair in many different ways, which we can touch upon soon, we thought, well, this doesn't just apply to the hair salon industry, this also applies to the grooming industry as well.
Paul:And again, a traditional groomer will have a bin of their workplace and a lot of different waste will go into that bin.
Paul:And ultimately, again, a lot of the hair, I mean, we end, we predict around 98% of hair from sort of salons and groomers ends up in landfill.
Paul:And that is purely down to the contamination aspects.
Paul:So we thought, well, in a way, groomers are even simpler because they have less waste streams normally than a hair salon.
Paul:So why don't we address the big, big issue, if you like, the big waste stream, which is.
Paul:Which is obviously fur, pet hair.
Paul:Yeah.
Paul:So.
Paul:So we launched Green Groomers Collective alongside Green Salon Collective and, and that's been in.
Paul:In business now for the last couple of years.
Speaker B:It's really interesting because when we first started our salon and many people, and this question comes up quite a lot actually, within the grooming groups, is, what do I do with all this waste?
Speaker B:Now, pet groomers operate from either a high street salon, maybe, or they work from home or they have a mobile, a van that comes to the person.
Speaker B:I don't actually know what the mobile groomers do with their waste, whether they give it back to the owners or whether they take it with them.
Speaker B:I have to ask.
Speaker B:Or maybe if there's a mobile groomer watching or listening, they can tell us.
Speaker B:But when we first started out, we asked the council and they just gave us a brown garden bin and we were like, okay, we can deal with that.
Speaker B:So we separated our hair out and it obviously went off to compost.
Speaker B:Rules change, councils change their thinking, finances change for the council.
Speaker B:So then we had to go and get a commercial waste to take it all away.
Speaker B:And we kind of.
Speaker B:They kind of say that they're separated all out and recycle it.
Speaker B:But how do we know that?
Speaker B:How do we know what they do with it?
Paul:Yeah, and that's the thing that we probably will never know.
Paul:Yeah.
Paul:Of course, the valuable items and the things that can easily be separated will be.
Paul:But ultimately, you know, there's going to be a vast majority that won't be the process.
Paul:They're just not in place with commercial or sort of curbside collections.
Paul:And that's why the importance of, or the success, if you like, of this whole solution is almost treating salons and groomers as mini recycling centers.
Paul:The key here is that the separation of waste streams is done at source.
Paul:So when the hair is taken off the head, whether that be from a.
Paul:From a dog or from a human, that.
Paul:That is then kept separate and placed into a dedicated hair bin.
Paul:And that's the key because Otherwise there's just too many factors that will cause problems later down the line.
Speaker B:So we've often like being a pet groomers for 20 years, we've often thought what can we do that do with this?
Speaker B:Like excessive amounts of pet hair.
Speaker B:And the, the, the, the disgusting thoughts come in.
Speaker B:Like we like use it for cushion, like can we put it into clothing?
Speaker B:Can we like.
Speaker B:Well I know some people put it out for the birds like during the spring so they can correct for, for their nests.
Speaker B:But we'll go into like the logistics for signing up and, and what you do with it.
Speaker B:But what once the pet hair comes into your world, what do you actually do with the pet hair?
Speaker B:Where does it go?
Speaker B:And don't tell me it goes into cushions or pillows, please.
Paul:Well, one of the, one of them is not too far off, but no.
Paul:So given that we get so much hair, as you can probably imagine, both from groomers and from salons, we're talking tens of tons into the hundreds of tons.
Paul:Well, we're well into the hundreds now already.
Paul:Since we've been going, we need sort of mass solutions.
Paul:So when we first started, one of the main things that we wanted to address were actually oil spills.
Paul:So this came about, I want to say in the 80s, don't quote me on this, but it was a hairdresser in the US that after there was one of the big oil spills off the coast of the US and he saw wildlife coming out the water and saw that their felt was all very oily.
Paul:And as we can probably all relate to, the reason why we have to wash our hair with shampoo is because our hair gets greasy and oily.
Paul:That's because hair, both animal hair and human hair, adsorbs oil.
Paul:So adsorb means that the actual oil sits on the top of the hair, which is great for removing oil from exam, for example out of a fluted river.
Paul:In this case, when the experiment was done, it was in the ocean, but we've seen this being done elsewhere and we wanted to tape the hair from salons, put it into a cotton stocking and create what we refer to as a hair boom.
Paul:So some of the first projects we did was because we had smaller amounts of hair then, then we were able to create booms in house and we were actually able to deploy them.
Paul:Whether it was any local organizations that had any river spills, oil spills, whatever it may be, we actually went to some ourselves where we actually did oil cleanups.
Paul:So there was one off the coast of Ireland where my partner lives and he deployed these hair booms, looked like massive sausages in the ocean, and managed to not only contain the oil that had been spilled from a small fishing boat, but also managed to extract that out of the water.
Paul:So that was one of the first sort of use cases.
Paul:But then as we started to expand and grow and more salons joined, naturally, the amount of hair that we received increased drastically.
Paul:So we had to find other solutions.
Paul:That has now, again, five years down the line, led to us having 10 different solutions that we have for hair.
Paul:And this applies to pet hair as well.
Paul:But one of the main things is we use it for industrial composting.
Paul:So we have a partner where we send a large amount of our hair to.
Paul:And that goes through an accelerated composting process through an anaerobic digesture.
Paul:And that's at an increased temperature.
Paul:That's added in a hair mixture of maybe 10, 20%, added into all other waste, organic waste, food waste, whatever it may be.
Paul:And with hair being rich in a rich protein, then that actually increases the quality of the end product.
Paul:So that will go through this process, take about six to eight weeks at a controlled temperature, and then you'll get industrial compost, basically.
Paul:So it goes back to.
Paul:Back to farming, ultimately.
Paul:And again, the whole idea with Green Salon Collective and Green Groomers Collective is to try and close the loop, because there are many processes and methods in place with traditional recycling that don't always close off the look.
Paul:And like you said, how do we always know that it's going to get recycled?
Paul:The unfortunate answer is we, we don't.
Paul:We do our best at home and in our, you know, separation bins, but if there is contamination there, it's going to be very difficult.
Paul:So composting is one of the big things that we do.
Paul:And then you obviously mentioned cushions.
Paul:We're not quite into cushions, but a couple of the other projects that could be quite similar, we've worked with companies that make wool, so alternative for wool, and actually adding in a percentage of human hair into traditional sort of like sheep's wool.
Paul:So we have been at some fashion events where human hair has been a part of, like a gallery together, like, say, with traditional wool.
Paul:It's also being used in rope making.
Paul:It's extremely strong and garden twine.
Paul:So our gardeners that use it, as you mentioned, they use it on their.
Paul:In their garden, on their allotment.
Paul:There's two main reasons normally why they use it.
Paul:One, to keep away pests, because they don't like.
Paul:They don't seem to like the smell and of human hair.
Paul:So it's a deterrent.
Paul:And also groomers use it for.
Paul:Sorry, farmers and gardeners use it for, again, creating compost.
Paul:Creating compost and also putting it around their plants to give them extra nutrition.
Paul:As we mentioned, it's high in protein, so it will naturally break down and also feed the plants.
Paul:So it's been used in many different ways, like, say 10 altogether.
Paul:It's even been used in industrial manufacturing to try and come up with new alternatives, for example, to plastic, but like new compounds.
Paul:And yeah, there's.
Paul:There's a variety of different ways that it can be used.
Paul:I even have heard that in some countries it's even been added to food.
Paul:So, yeah, maybe not pet hair, but yeah, I want to say it's something to do with the soy sauce ingredient, but don't quote me on that.
Paul:But yeah, so many strange ways.
Paul:But ultimately we're keeping it away from landfill, which is still a big issue in the uk.
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Speaker B:Yeah.
Speaker B:I mean, you don't live in the UK and you've seen, you're in a country where there's, like you said to me, zeroed landfill.
Speaker B:Is that right?
Speaker B:It's illegal to landfill?
Paul:Yeah, yeah.
Paul:It was abolished here 20 years ago.
Paul:I mean, the Nordics, so it was.
Paul:So the worst case scenario here is it will be waste to energy, you know, burnt off, if you like, and then energy sent back to the grid, which is developing in the UK as well.
Paul:It's just a shame that we still have a large amount that ends up in the environment.
Speaker B:Yeah.
Speaker B:So if, if this sparks someone's interest and they're thinking about, you know, correcting their pet hair up and think they want to do something more useful with it.
Speaker B:How does the Greens Groomers Collective, Green Groomer Collective work?
Speaker B:What's the process for someone in the salon or in their home pod?
Speaker B:What do they need to do with the hair?
Paul:Yeah, so, so it's pretty simple.
Paul:And like I say, for, for groomers, it's even simpler than the salons because they tend to have less waist streams.
Paul:But what we.
Paul:One of the, the, the core streams that we want to focus on is obviously the hair.
Paul:So what we do is we will send out a.
Paul:A flat pack box and that box can be used as basically a bin.
Paul:So the only thing that will go in that bin from a groomer's perspective is the animal hair, the fur, and it'll be this bin, this cardboard box that you open up will be filled with the hair.
Paul:And then once that is full, on average, this box will hold.
Paul:And again, obviously varies on sort of like the animal size, but on average in the region of 120 to 140 sort of dog clips or trims.
Paul:And if you're trimming sort of smaller animals, you probably get 200 worth.
Paul:But basically this box is filled with the pet hair.
Paul:And once that box is full, this is our equivalent to like a wheelie bean, a wheelie bin or curbside collection.
Paul:What the groomer then does is simply drop us an email or a call and just to say, my box is full, can you collect it?
Paul:And then we will send a courier that will then come and collect that box within the next 48 hours.
Paul:And basically it's just.
Paul:It's an ongoing system that just, yeah, just continues around these, these return boxes.
Paul:So we provide the box, they fill the box up.
Paul:If they want to have a separate bin because the box is too big to have by the station where they're working, they can just continue using a bin.
Paul:But as long as it's a designated bin for just hair, that they can then empty into this return box, because it's this box that we need to collect with just the hair in it once the.
Speaker B:So I suppose once the box is sent off, it doesn't really.
Speaker B:They don't get any money back from it or anything.
Speaker B:What's the financial sort of implications for a business when it comes to this?
Paul:So one of the main things, when we launched Green Salon Collective, and we've applied the same.
Paul:Yeah, the same principles to Green Groomers Collective, it was that we, first and foremost, we wanted to address the environmental aspect, so the sustainability aspect of the environment.
Paul:And we were bringing in a new recycling system with the intention of diverting waste from landfill.
Paul:So that was number one, but then number two was actually looking at sustainability perspective of the business itself.
Paul:So what we'd seen in other countries is some of these similar systems were actually encouraging the salon to encourage their clients to be part of this new system that the salon had implemented.
Paul:There was the new recycling methods and how they did that.
Paul:I always refer to it as a bit like a discretionary surcharge, a tip when you go to a restaurant in London.
Paul:But many salons were offering their clients the opportunity to be part of this new movement and this new sort of more sustainable method of recycling and giving them the opportunity to contribute towards it simply by adding a pound to the end of their hair bill.
Paul:So, you know, you can imagine you go into a salon, you're paying 50 pound, 100, sometimes even more for a.
Paul:And then a color is even more expensive.
Paul:So a pound in this grand scheme of things was a very small amount.
Paul:But what this actually did, it did two main things, or it still does.
Paul:Firstly, it gave the salon the opportunity to get back the, or at least cover the cost of their recycling.
Paul:But what they actually found was it actually put them in a surplus.
Paul:So the salons that charge a pound in a traditional hair salon.
Paul:I'll come on to the groomers in a minute, will, will pay for their box, but they will actually recoup more in these 1 pound green fins.
Paul:And so they can become sustainable from an environmental perspective, but also equally important, especially how times can be or times are right now with challenging times, economic, economically, it gives them the opportunity to not only cover the cost of their waste or their recyclists, but also profit from it too.
Paul:In addition to that, you've also got to remember that all businesses have some sort of waste or recycling or, sorry, waste collection in place now, whether that be paying through the local council or to a private firm like Biffa, so they can get rid of that.
Paul:So that's a cost that they've saved.
Paul:In addition, they're covering the cost with recycling, the green salon or green groomers, so their net ends up being in profit.
Paul:So holistically we're looking at environmental sustainability, but also business sustainability from a financial perspective.
Paul:And the same applies to a groomer.
Paul:So our groomers, again, this is nothing that we impose, this is just a recommendation.
Paul:But our groomers now tend to charge a 1 pound, an optional green fee.
Paul:So the client has the free will.
Paul:They can be part of it or not, but majority do.
Paul:From all the data and the surveys that we do, on average, we see in the region of anywhere a bad survey.
Paul:We got our worst survey actually, or saw our worst survey last week from a salon where only 82% of clients said that they would pay that pound.
Paul:But on average, we normally see the stats in around the 95%, 96% area.
Paul:And so the most important thing here is that clients get given the opportunity to be part of this and the majority will pay this £1.
Paul:So it means that the groomers.
Paul:Let me give you a financial example, then it will put it a bit more into perspective.
Paul:A green groomer's box costs £99.
Paul:And as I mentioned, at the start or earlier on in the call, it will hold in the region on average 140 sort of animals worth of fur.
Paul:So straight away there, if you can get the majority of your appliance to pay that pound, you can generate 140 pounds in revenue versus the box price of 90, 99 pound.
Paul:You already see there that you've potentially got a profit margin of plus £40, give or take.
Paul:In addition, like I mentioned, I would assume all the businesses that are listening to this call have some sort of commercial waste license in place that they're probably paying for.
Paul:If they can rem a lot of their waste out of that being the hair, I would have thought they can maybe not cut their existing contract, but at least drastically reduce it.
Paul:Add that back onto your profit margin.
Paul:Every box that you're turning over, you could probably be seeing in the region of 60, 70 pound, 80.
Paul:That's roughly the norm that we tend to see with our clients of profit.
Speaker B:I think it's also coming away from the financial side of things and I wonder whether.
Speaker B:And this was quite important, wasn't it?
Speaker B:We covered this on the call before about the people that don't charge for the green fee and how it's important to actually put that green fee to your customers because it's great to talk about it, isn't it?
Speaker B:And you found, what did you find with the people that didn't charge the green fee?
Paul:Yeah, so it's a very good point.
Paul:So what we find is the salons or the groomers that want to apply the one pound and encourage their clients to be a part of it, they, they have to talk about it because ultimately what's going to happen is they're going to come to the cashier or the till at the end, go to pay and then they're going to be presented with this additional £1 green fee.
Paul:So what we have seen is when salons are vocal about it and actually use it as sort of like a marketing point that we are now salon that's taken a step and we encourage and invite all our clients to be a part of it.
Paul:It's a talking point that they, especially when they're sat down in a chair or they have the client there where, when maybe their dog is being groomed, that they, before they get to the end stage where they present them with that opportunity, they tend to talk about, okay, well we're now a salon that before we would send a majority of our waste to the council, we're not sure if it was getting recycled, but now what we're doing is we're actually separating it here at Sour and recycle it through this method.
Paul:And actually your hair that now is falling on the floor will end up in one of the 10 ways that I mentioned.
Paul:So it's a talking point and it gets the client involved and they've already got a heads up.
Paul:They're already a lot of them emotionally attached to the current situation and now aware.
Paul:Okay, well actually this is where my waist was ending for.
Paul:This is where it's ending now.
Paul:And a hell of a lot more like likely to then contribute when they're presented with the opportunity, when they come to pay the bill.
Paul:The salons that say no, no, we're just going to absorb all the groomers that we're just going to absorb it in our costs.
Paul:There's no real incentive for them to spend time explaining the new methods because they're not going to be presenting the client with the opportunity to be a part of that at the end.
Paul:So what we find is we haven't done this study on with groomers, but we have done it with hair salons and we've taken the salons that charge a green fee and invite their clients to be a part of it versus the salons that absorb the cost and they don't mention it.
Paul:And the difference is drastic.
Paul:So the salons that charge the green fee, use it as a marketing point, are vocal about it and invite their clients to be a part of it.
Paul:On average, it gained three new clients within the first two to three months.
Paul:And that's simply through them promoting what they are now doing and attracting new like minded clients to their business.
Paul:And we're seeing a shift.
Paul:We've been seeing this over the last five or ten years anyway and you only have to look at the data.
Paul:You can quit searching Google and you will see the amount of people now that are willing to pay a small additional, additional price for a product or a service, knowing that they're going to get something that's more potentially organic or more sustainable, more ethical, the willingness is increasing.
Paul:And that's why we feel that it's important for businesses to give their clients the opportunity.
Paul:Because nine times, nine and a half times out of 10, they're probably going to want to be a part of that and contribute that pound.
Speaker B:There's loads of marketing opportunities here and in a very busy market with lots and lots of pet groomers sort of opening up.
Speaker B:And we hear this a lot, you know, there's pet groomers all around us, you know, we're Always looking for ways to stick out or ways to be different, ways to, to increase our presence.
Speaker B:There's so many marketing opportunities here.
Speaker B:When you join something like the Green Groomers Collective to talk to your audience, there's people like you're saying people are unaware of what groomers do day to day anyway, so.
Speaker B:But they're probably even more unaware as to what they do with the waist.
Paul:Yeah, absolutely.
Paul:So this is an educational sort of shift if you like.
Paul:But that's why we feel, and from the data that we see in the saans that do and the groomers that do succeed both environmentally and financially, they're the ones that, they're the ones that are more vocal about their new methods of sort of.
Paul:Yeah, waste handling, recycling.
Speaker B:Just off the top of my head there's like straight away there's web pages, there's blogs, there's Facebook posts, there's videos, there's talking to people in your salon, there's leaflets you could do about it just to make people aware of it.
Speaker B:There's so much marketing material in there.
Speaker B:What do you offer?
Speaker B:Any kind of.
Speaker B:If someone signs up, do you, are they able to take a logo to put onto their website or any branding that they can put onto their social media posts and stuff like that?
Paul:Yeah.
Paul:So when a salon or a groomer joins they, they get, they get sent over a marketing kit.
Paul:So there's various marketing collateral in there, both physical and non physical.
Paul:So starting with sort of like the non physical stuff there'll be, there'll be social things for social, social imagery.
Paul:There will be email templates for their clients or at least sort of blurbs as to what they can potentially speak to their clients about or we encourage them to speak about.
Paul:There's also one thing that gets, I would say the biggest effect we've pre written like a PR piece and what salons and groomers tend to do is they can take that, they can just simply fill in the name of the salon and their location and salons tend to send that to their local press.
Paul:And because we have so many remote areas in the uk I can guarantee that you probably going to be one of the first in your area.
Paul:So this gets picked up by news.
Paul:So every couple of days I would say we get Google alerts saying okay, this salon, this grooming has been featured in this news article and that gains a lot of press.
Paul:And then again off the back of that, like minded clients that see that, that want a more sustainable ethical service are probably going to come looking for, come looking for you so that has a good effect.
Paul:And then over to the physical stuff, obviously you've got your returns box on that.
Paul:There's a lot of marketing in itself.
Paul:So some salons use that again as a sort of focal point for clients that they can see exactly what they're doing.
Paul:There's a massive QR code on there that a client can scan and then go into the website and find out, okay, where is this weight actually going?
Paul:What will be done with it?
Paul:And then things like strut cards that you can have if you have like a reception or you know, a counter where you pay.
Paul:Again, further education as to what the grief is and what that contributes to.
Paul:So there's a, there's a lot that comes when a salon signs up or a groomer signs up.
Paul:In addition, we can also run like live training as well if that's needed.
Paul:If there's a bigger team, for example, and there's more wave streams and they.
Paul:Yeah, that's something we also offer.
Speaker B:Incredible.
Speaker B:And again, it's just an opportunity to speak to your customers and we always need to be doing that.
Speaker B:And if you worry about the charging, the green fee, the extra pound, I think once the customer is educated and aware, I think that barrier is really broken down, I would have thought.
Paul:Yeah, absolutely, you've hit the nail on the head.
Paul:And that is why the key is this education.
Paul:So that's why our main focus is to make sure that in this case that the groomer is well educated as to the current situation, what they're, the situation that they're moving into now, that transition that they've made and then take that, like I say, take that client on that short emotional journey and get the buying from them.
Paul:You're not going to have an issue with people saying, no, I'm not going to pay that pound.
Paul:You know this better than me, Bill, because I'm not massive in the industry.
Paul:But what would you say that the average services with, with it, with a groomer with, I don't know, the average mid size dog, for example, what would you pay coalitions?
Speaker B:That's, that's a piece of string up and down the country.
Speaker B:Well, anything, nothing with a three.
Speaker B:That's my motto.
Speaker B:No prices with a free in it.
Speaker B:Just get that out there for everyone.
Speaker B:But 45, 45 all the way through to sort of maybe 65 for your mid, you know, your mid level cockapoo sort of thing.
Speaker B:Your, your bog standard average cockapoo that everyone seems to have in this country.
Paul:Yeah, okay, well I think everyone on this call can probably do the maths quicker than me in their own head.
Paul:But if you take a pound as a percentage of that, we're talking extremely small numbers.
Paul:So that is if there's one takeaway from this call.
Paul:I would say to salons, you have a golden opportunity here to increase your profitability by giving your clients the opportunity to be a part of this and contribute with paying a pound.
Paul:And again, like I say, this is nothing we impose and we also have clients that charge more than that.
Paul:Some of our salons will charge two or three pounds because again, in the scheme of things, percentage wise, it's still but a small amount.
Paul:But that's nothing that we involve ourselves in.
Paul:That's, that's totally down to the business owner.
Paul:We just want to make them aware that there is an opportunity here for strengthening the business both financially and both environmentally.
Speaker B:After.
Speaker B:And do you do like quarterly updates or newsletters just to tell them like, well this, this month we've recycled this many tons.
Speaker B:It's gone into oil booms.
Speaker B:And so again, that's more marketing that we can put out onto our social saying, you've contributed to this.
Speaker B:Thank you very much.
Speaker B:Well done.
Paul:Yeah, absolutely.
Paul:And we have, I was talking about the starter sort of the onboarding kit, but we also have a drive as well that all clients have access to where we constantly update, for example, social assets.
Paul:So we'll be putting in this week, we'll be putting in new Instagram posts where it will have updated totals.
Paul:For example, what's been recycled last month?
Paul:What was that fur or hair turned into?
Paul:All of these assets are available to the client.
Paul:So it's not just a one off thing.
Paul:They can continue telling the story, broaden their knowledge to the clients and it's more of a journey, if you like, that we keep adding to as time goes on.
Speaker B:It's giving the client a pat on the back as well, isn't it, saying, look, you've contributed to this, you've helped us do this as well.
Paul:Absolutely, yeah.
Paul:And there's no client that doesn't like to be, yeah, like you say, patted on the back and given a bit of cred.
Paul:So yeah, that's why I think people don't even, don't even blink at the opportunity when they get offered to pay a pound.
Speaker B:Just one question.
Speaker B:Around the, around the actual hair that we put in the box, I'm just thinking, I'm looking at, in my head, I've got, we're on the grooming table and we've got hair like all around Us, there's going to be like blue roll.
Speaker B:Everyone's got blue roll.
Speaker B:I'm sure that's really expensive.
Speaker B:Everyone.
Speaker B:By the way, if you keep buying blue roll, think of alternative ways to, to mop up your spillages.
Speaker B:Like we used to whip up tea towels or old towels and use that instead.
Speaker B:Wet wipes, earbuds and toenails.
Speaker B:What, what needs picking out or separating out?
Speaker B:How much of that do you do?
Paul:Salons in general are pretty good and groomers in general.
Paul:But you know, we're human.
Paul:Like there's always going to be small bits in there that shouldn't be in there.
Paul:So I mean, if, if people can get into the habit, of course, this goes without saying, of only putting the hair in there, great.
Paul:But like we, we totally understand there's going to be other, other sort of.
Paul:Yeah, bits and pieces that end up in there, but that's not an issue because we have our main sortation center anyway.
Paul:So we offer this service to every salon, hair salon, beauty salon and animal groomer in the UK and Ireland.
Paul:And then we bring it back to our central location there will conduct further separation.
Paul:So if there are any odd bits, because it's the same with the hair salon, you'll end up with a hair clip, you'll end up with a cap off a tube or whatever it may be, those things are removed.
Paul:So even though the guys or the clients in the salons and the groomers are the mini separation centers, it goes through an extra process.
Paul:But there's going to be no real contaminants in there that.
Paul:Cause it tends to be sort of dry, dry waste.
Paul:If, you know, like say a bottle cap or a hair clip, these things are not going to interfere with the actual process of the separation or the recycling of the hair.
Paul:That's the main thing is keeping it away from the contaminants in the first place.
Paul:And that's.
Paul:If we can do that, then the small bits and pieces we can, we can take out when we, when we receive it back.
Speaker B:Yeah.
Speaker B:I mean the beauty of it with petwe is the majority of pet hair is clean.
Speaker B:You know, they go through the bathing process and then clip the hair off.
Speaker B:So the majority of it will be clean and stuff.
Speaker B:Brilliant.
Speaker B:So if, if people have enjoyed this and they, they want to find out more or thinking about giving it a go, how can they find out more?
Speaker B:Some more details?
Paul:Yeah, absolutely.
Paul:We'll, we'll send the link over to you, Bill, that maybe you can post along with this.
Paul:But the, the website is simple.
Paul:It's green greengroomerscollective.com on there you will see everything that's gonna.
Paul:What's happening with the process with your hair, what we actually do with it and how we can help you potentially help you as a business.
Paul:And as a thank you to you Bill, we'd like to offer all your listeners and subscribers a welcome offer.
Paul:So we will activate a code again, I'll send this over to you but Bill 15 and then that will give every groomer the opportunity to get 15% back off their first returns box, recycling bin and that way hopefully with a few of these £1 green fees they can start profiting from their first box.
Speaker B:Nice.
Speaker B:And they just put that, is there like a coupon code at checkout?
Speaker B:When do they put that?
Paul:Yeah, so they can just go.
Paul:It's pretty, it's pretty self explanatory the website but greengroomerscollective.com there's a section at the top that says shop and then there's a returns box and then they would click on that, add it to their car and then there's the opportunity there to enter a code.
Paul:So that's, that's something that every groomer can, can make.
Paul:Yeah.
Paul:Make use of if they wish.
Speaker B:Excellent.
Speaker B:At the moment, I think you mentioned it, it's for UK and Northern Ireland or Ireland.
Paul:Ireland, yeah.
Paul:So the whole, the whole of Ireland, yeah.
Speaker B:And are you looking to expand out if in the future?
Paul:Yeah, we're always looking where we are and we're in talks with a couple of other sort of individuals at the moment that want to help us expand into other, into other countries.
Paul:So there's still a lot of work to do but we're still, still also got a lot of work to do in the UK as well because we're a bit behind I would say when it comes to traditional recycling.
Paul:But yeah, we're always looking to expand.
Paul:I know you have a lot of international listener so hopefully one day we can offer something to a lot more of them.
Speaker B:Excellent.
Speaker B:Well, thank you for your time.
Speaker B:Thank you for coming on and explaining the Green Groomers Collective.
Paul:Likewise.
Speaker B:Thanks Elizabeth and I'll be in touch to see how many people have taken up the, the Bill 15 code.
Speaker B:Yeah, absolutely.
Paul:Hopefully.
Paul:Hopefully the boxes fly off the shelves.
Speaker B:Excellent.
Speaker B:Thanks a lot Paul and I'll see you.
Paul:Yeah, thanks a lot.
Paul:Bye bye.
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Paul:Sol.