Your host, Craig Andrews, talks with the CEO and Head of Creativity of Perception Content Media, Michael Baker. The conversation with Michael began with a dive into his unique upbringing. One could imagine growing up on a tour bus, traveling from venue to venue—not the typical childhood, right? Michael recounted his early years with a mix of nostalgia and humor, sharing anecdotes like the time he was trapped inside an old school bus due to a toothache while his family prepared for a performance. It's these experiences that shaped his perspective on life, teaching him adaptability and the unconventional nature of 'normalcy.'

Michael's career as a rock star is nothing short of impressive. As the lead singer and songwriter for Fall of Envy and a solo artist at Three Six Four, he's been streamed over 20 million times worldwide. His talent has led him to share stages with icons like Guns and Roses, Papa Roach, and even the legendary James Brown. Michael humbly described these experiences, highlighting a particularly memorable performance in front of 75,000 people at the Florida Gators' Gator Growl.

The big question was how Michael transitioned from rock star to founder of Perception Content Media. He shared the pivotal moment when he met his wife and decided to step away from the pursuit of a major record deal. Moving to Nashville, a city synonymous with music, to leave the industry behind was an ironic twist in his life's narrative. Michael's journey through HR and tech eventually led him to discover his passion for marketing, where he could blend his creativity with his desire to help others grow their businesses.

Connect with Michael on LinkedIn at https://www.linkedin.com/in/michaeltbaker73/.

Learn more about Michael at https://perceptioncontentmedia.com/.

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Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.