Tracy Sweeney had a big job managing the DTC operations for six luxury Napa brands in the Treasury Wine portfolio when she decided to leave to join a partner in founding Tomorrow Cellars, a company that produces alcohol-removed wines. Learn about her keys to management success in large companies, why she decided to become an entrepreneur, and the wild process of building a wine brand while learning how to make and sell a product that is regulated not by the TTB but by the FDA, and all the complexities that come with that. Carol and Tracy discuss a myriad of topics including the broad category of non-alcoholic adult beverages and her product’s role in keeping wine in front of those drinkers and occasions. Tracy’s products reflect the philosophy she learned from an early boss, Cathy Corison (interviewed in ep 28): “Wine represents a moment in time at a place on earth.”

https://tomorrowcellars.com/

https://www.globalwinebank.com/2024/08/cathy-corisons-approach-to-business-success/

Questions? Comments? [email protected]

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Editor: John Kiernan, The PodHouse Productions

www.thepodhouseproductions.com

Music: Nate Collison

Logo Photography: John Corcoran