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Why You Need to Rethink Your Public Sector PR Strategy
Episode 7022nd September 2022 • Public Sector Marketing Show • Joanne Sweeney
00:00:00 00:30:59

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My favourite annual research is out and it’s time to understand the ever-changing news landscape.

The 2022 Digital News Report compiled by Reuters Institute and the University of Oxford presents an interesting evolution of news consumption online.

This year’s report looks at the progress on pay models and the popularity of curated editorial products like podcasts and newsletters.

The YouGov survey of over 93,000 online news consumers in 46 markets covers half of the world's population. So it’s worth reading. But I’ve read it so you don’t have to!

The report documents ways in which the connection between journalism and the public may be fraying, including a fall in trust following last year’s positive bump, a declining interest in news and a rise in news avoidance. It also looks at audience polarisation and explores how young people access news.


Coming up in episode 70:

  • Why your PR and media team need to take stock of their digital skills and digital news output
  • I’ll share the big takeaways for public sector media and marketing pros
  • My colleague Sophie Sweeney has been out and about on the streets of Galway asking citizens of all ages where and how they access their news.


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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.