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The new market penetration dilemma with Adina Apachitei, Global Director of Best Practices Programme
Episode 629th July 2025 • Marketing Dilemmas • Cognism
00:00:00 00:53:06

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Adina, Global Director of Best Practice Programs at AVEVA, joins Marketing Dilemmas to unpack one of the hardest challenges in enterprise marketing: how do you effectively penetrate new markets when you’re juggling long sales cycles, complex portfolios, and competing internal priorities? From thought leadership to funnel strategy and outbound alignment - this episode breaks down the real blockers to driving growth in new segments.

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