If you've been selling yourself — your access, your time, your proximity — and wondering why scaling feels impossible, this episode is going to reframe the whole thing.

This is Part 1 of Behind the Scenes: 100 Clients in 2026, an ongoing series where I'm sharing what I'm actually changing in my business, my process, and my mindset as I work toward a goal I've never attempted before. In Q1 alone, I brought in 30 clients — and I did it by making shifts I want to walk you through in real time.

In this episode, I'm breaking down the five business shifts I made to go from selling proximity to selling a process — and why that distinction is everything if you want to grow without burning out or capping yourself.

I talk about:

• why documenting your IP is an act of service, not a loss of the human element — and how to deliver your expertise without being in the room every time
• how to tell the difference between demand you manufactured and demand that already exists — and why launching to the wrong one costs you more than you think
• what it means to message for strangers instead of fans, and why the language your audience is actually shopping in is not the language you're probably using
• why testing demand before launching saved me from the warm-leads-run-out trap — and the two low-stakes ways I validated my method before selling it at scale
• the one system every business owner needs before posting on social media becomes their entire marketing strategy

This one is for you if you're ready to grow beyond what your time and proximity can hold — and you want to see exactly how that happens from the inside.

Listen now.

Work with me:

If you want to build a story-led content system that brings in clients consistently, join Category of One here

To work together privately on your offer, your process, or your next level, learn more about private coaching here

Free resource: Download the Six Figure Storyselling Bundle — 60 days of storyselling prompts and the Sellable Stories GPT, so you can start identifying and telling the stories that actually sell

Hello, you guys.

And I'm happy to report that in Q1, I brought in 30 clients, which is wild, like literally never before, but I also was marketing, approaching all of this completely differently. So out of the 30, I believe 25 of them were category of one.

And I wanted to let you in on really what I'm changing in my actual business, in my process, in my mindset and my identity, in how I'm showing up. Because this to me, as somebody who has only sold high ticket, who

support 100 clients, you aren't supporting 100 clients one on one. I mean, if you are, I don't know how you're doing it, right? And the reason that I set this as a goal this year was because I already showed myself that I could make a million dollars with a high ticket, high trust business, with being that mentor that my clients stay with year after year after year. I love coaching. I love it so much. It is the easiest thing for me to do on the hardest day, right?

Some people can't wait to get out of one-on-one coaching. That has never been me. I've always kind of looked at people who are just like, my god, I just want to get out of one-on-one calls and I just want to have a group, which has been you. Fine that we just all love different things. I love one-on-one coaching and this is I've done it for six years. And so this was a big deal for me because I didn't start a lower ticket group program because I wanted to get out of one-on-one coaching. It was literally because I knew

So this wasn't some brand new thing that I plucked out of the sky, right? Like this was literally how I created my business and I was able to hit six figures my first year. It was what I was doing when I still had a full-time role as a marketing director. had a two-year-old toddler. So this is really like high impact, high trust and content that is you, content that feels like you being invited to speak, being invited to podcasts before I had ever landed a client. Like literally story selling changed my life. And that's, I was like, I need to teach this to more people.

And it doesn't always require a $10,000 investment. And so my offer, category one, really just came from me looking at what has always worked for me and looking at what was always present with my clients every single time and packaging it up. But as with anything else, when you have a program, this doesn't mean you get to bring any and every single thing to this program because that is not what it is. When you launch a program, this doesn't open that door up. It means you come to this program for the specific thing.

And this also meant a lot of shifts that I'm going to share with you today. in this episode, part one, selling your process, not proximity. That is part one of the shift that I made is selling a process, not proximity to me. So when you are selling proximity, it means someone's close to you. They can talk to you directly. Proximity means customization. It means personalization. It means you meet the person where they are. It means all of these custom things. But when you launch a program that can hold 100 clients,

that's that literally would be unhelpful for everybody in the program, right? So that required me doing what I'm going to share with you is what are some of the shifts that I had to make in order to sell my process for story selling, not proximity to me. So I'm going to show those five shifts. And then after that, I'm going to let you know what to expect in part two of this series. And even if you aren't trying to hit 100 clients this year.

but you just want to get better and more efficient at serving the clients that you have, or you want to get more specific in your marketing. Because one gap that I've noticed in a lot of my clients is you talk about what you do, but you're not telling me how. Like, how do you do that? You probably have intellectual property or processes that you aren't talking about. The sellable stories process helps people identify, like, how do you actually help them? What's in your process? What's in your IP? Because that is what

⁓ That's ultimately like what people want to know. They're not just like, OK, I'm going to help you behind the scenes in some cryptic way. Like, no, exactly. How are you going to help them? So that's a big part of this is like now I'm really just doubling down on the fact that I have a process. This process has worked for me. This process has worked for all of my clients and now getting better at teaching it and streamlining it versus the process coming out of my mouth on coaching calls every single time. Right. So that's the biggest shift that I'm going to walk you through. So there are five shifts that

I'm going to share and regardless, like I said, of where you are, if you are wanting to get better at talking about your process, packaging up your process, delivering your process, testing your process and being able to possibly, even if you're, let's say, if you're working with clients one on one or whether you have an agency model, any of that, this is going to help you actually serve more clients without necessarily more of your time, because you can do this by leaning into a process more.

So let's dive in. So the very first shift that I had to make in order to sell my process, not proximity, was to actually document my IP, my intellectual property, document my process. This seems almost like common sense. Like, yeah, of course. But there's a lot of people who will.

⁓ avoid doing this because they're just relying on, I'm just going to respond to this client. I have a call with this client. this person asked a question and they just keep relying on answering the question or walking people through a process. And so in the moment that's efficient for speed, you know, speed sake, like, okay, I'm going to just explain this again. I'm just going to answer this question again. But what happens when you make it a goal to document your process is you will take that conversation or you will take that question and you will make a note of it.

And you'll say, OK, this has come up several times. They're having trouble with this or everybody seems to ask this question or OK, I explain this, but how would I explain this without me? Right. So I started to just document the conversations that I was having on a regular basis, the questions that I was getting on a regular basis. And then I created a way to deliver it without me. So for me, that looked like a couple of things. One is wherever possible, just documenting the steps, how to think about it, what to do.

reflection questions, just basically it's kind of like what I was already saying out loud out of my own mouth, but like if I wasn't saying it, how would I write it down? Then on top of that, for every part of the process, so for example, let's take sellable stories. I had been teaching sellable stories for ages. I had taught sellable stories workshops, but all of it was based on me, a live coaching to demonstrate it. I gave them a couple of things, but then a lot of it was like, you know, live coaching. So I also recorded videos to exp- to-

elaborate on what I had written out. So there were the written steps and then there was me verbally filling in the blanks. That way the steps aren't, you know, three pages long. There are a few key things to keep in mind. And then the video was me walking through it and just filling in those blanks. Another thing that I did to document my IP and deliver it without me was I built custom GPTs. So that those custom GPTs, I then gave it those steps.

I gave it my video transcript of how I taught it. And then I added additional context where it was like, clients often struggle with this. If they ask for this, I want you to keep this in mind. It was like, I was basically documenting my process, my brain, the way that I delivered it. And then I tested it and I tried to break it. Right. So was like, I tried to ask it for other things. I saw where it wasn't effective. And then essentially what happens is someone could use the custom GPT or not.

I so far in category of one have made it so that if you don't want to use customer GPT's, if you don't want to use AI, you still can use the process. It's just you're relying on your own brain to come up with it and there's reflection questions. So what I did for category of one.

was I made sure that for every single part of the curriculum, there was not only written steps and a video and curriculum and reflection questions, right? But there was also a custom GPT that would walk you through the entire process, almost like a curriculum coach. So I created a Sellable Stories curriculum coach, and I created a curriculum ⁓ coach to support with creating or refining your offer, flushing out your messaging according to our PSPSR process.

⁓ identifying a lead magnet that would pre-sell your offer and the email sequence that would deliver that lead magnet and then draw a line between that lead magnet and your paid offer. So that custom GPT, I have one that does all of those things in one. And it's it's stacked step by step. So what happens is before I was having these individual conversations, helping people refine their offers,

you know, talking about an unmet need in the market, like all of these conversations that I was having. But now this this my process that is written plus this GPT, you don't need it. But if you want to use it, the GPT can help you. It was like obviously nothing is ever going to to completely replace your expertise. But if there is a part of your expertise that is repetitive, meaning you do this with every single client, that is where it does make sense to document it, because what it's what you want to do is reserve.

What's happening now is like, I'm getting coaching questions, but they're not coaching questions on the process. They're coaching questions on all the little nuances in between where someone's like, I don't know, I feel like it could be this or it could be that, or I don't know, I have this, but I have thoughts about like, you know, the people who need this have really like fancy job titles. And I have thoughts about whether I can really help them, even though I have done this before. It's like, I get to kind of coach on all the like juicy.

like in between the human element of it, all of the nuance, and that is beautiful. Like, I love that because my process is documented, right? So one thing that I had to, belief that I had to get rid of in order to make this shift of documenting my process and creating a way to deliver it without me was I had to get rid of this thought that I had had for a while that was that curriculum was bad and it meant forcing people to do things one way.

Right? Because that's literally not true. Inviting people into a group program is different than like a really intimate mastermind where everybody does actually have proximity to you. So you either need to give people a process or you need to give them proximity. Where you are individually meeting each person where they are. If you're not giving them any, like if you're not really like responding that much, you're kind of leaving people to their to on their own and you don't have a process, people are going to have a hard time. It's kind to have a process. A process does not mean like it's such black and white thinking to be like

because it's curriculum, like it's boxed thinking, like everybody's just, I don't want my clients to think one way. And it's just like, okay, they need to know what to do though. Like they need to know how to think about this, how to approach this, because otherwise they're going to just be flailing. They may be doing something that you don't even advise them doing, but you don't know that because you're not having conversations with every single person because this isn't one-on-one coaching. So you need a process, especially if you are selling a group program that has a defined result, which you should have a defined result.

versus like a mastermind that's very open-ended, let's say, and even masterminds need a process, okay? But it's a little bit different, right? So I had to get rid of that thought because people struggle and people flail when there is no process. Because then what happens is they wait until they talk to you every single week and then you are like explaining the same thing to every single person and that's not efficient either. So I really, that was not a good, it was not a good thought.

But I was able to get away with that thought because I was giving people proximity and I was charging for it. So this was something that I had to change. So shift one, documented my process and created a way to deliver it without me. Written process, verbal process where I was talking on a video. And then third, I created custom GPTs that helped my clients to implement the curriculum. Shift number two is I went where demand already was versus manufacturing it.

Right. So I had to start, I had to look for where the problem already was. It was like a problem. Basically, people were already paying to solve versus making it up. So that's important. If you are landing clients at volume, you don't have time to be like, you think it's this, but like, it's really this other deeper thing. They're going to be like, yeah, I'm not shopping for that. Like you need to go and be like.

Is it this? Do you have a hard time with this? And then multiple people have to be like, yes, that's exactly it. Like that you need to sell them a thing that they are shopping for to solve a problem they're already shopping to solve, not over here convincing them that they need this other thing. Like that's very hard because what you're doing when you're selling in a group or whether this is a course or a group program is like you are basically driving multiple people to make a purchase decision within a defined window. That is going to be extremely difficult to do if you made something up that you really want to sell.

And that's super important. It doesn't matter what you want to sell. It doesn't matter how smart you are. It doesn't matter if you've done this before. Okay. And this is me saying this as a marketer. Like it doesn't matter what you want to sell. It matters that it solves a problem people agree that they have. You could feel so, oh my gosh, like this feels so purposeful and so meaningful to me. Yes, but you still need to meet it with like, many people on a regular basis struggling with this thing and you know that they're struggling with it. You need to help them with that.

not a thing that you think is purposeful, meaningful, all those things. And so a lot of the times when I heard clients say, I want to launch a group, and I'm like, why? Do you have an overage of demand that you need to create a group for, or do you just want to run a group? And that's a very different answer. You don't just run a group because you want to run a group. You run a group because you already know there is so much demand for this thing, and that's why you run it. And because you're like, I've solved this problem many times before. You shouldn't be launching a group on something you've never done before. Like, you need to walk people through this before you then scale the process.

Right. So you have to go where demand already is and solve a problem. People already agree that they have and they're already paying money to solve it. Right. Are they already paying money to solve this in some way is really going to tell you for a group in particular. Third shift is I messaged for strangers, not fans. You're going to be like, how how do you know? So.

When you message for people who know you, when I say fans, mean like people who know you. You assume that they know all these things about you. You assume that you're like they know your story. They know like things about you. If you are relying on pre-existing trust, if you are relying on no like and trust, if you're relying on that, that's only going to attract people who already are that person. They've been in your audience for a while and

The shift here is like when you're messaging for strangers, the language that you're using has to be very, very simple. It needs to be words that they're actively thinking about. for example, with category of one, even though I use the term storytelling or storytelling, I had to test that out, which I'll talk to you about in shift four, but I really focused it on getting visibility and clients from content.

Are there are these other things? There's messaging, there's positioning, there's making sure that you are meeting an unmet need in the market. There's lead magnets, there's funnels, but people aren't shopping for lead magnets and funnels and necessarily positioning even. They're shopping for clients from content. So I had to talk about clients from content all the time. And even when I talked about leads, I had to define what leads meant. was like, leads are people who have raised their hand in some form or another with interest to work with you or interest to learn your concepts.

And if you don't have that, all you have is an audience of followers on Instagram. You don't have leads. Or and so I had to talk about that. So messaging for strangers means using language that they are actively shopping in. And what is the most basic problem that they think that they have, not the problem you think that they have. Right. So they are saying clients from content, I need help landing clients. And I know that what they need is a clear offer that meets.

an unmet need, not an offer they just feel like selling because they want to. They need clear messaging to talk about this offer. They also need a way to generate leads to move their followers and their online audience and all of their visibility and funnel it into their email list. So that way, if you do a podcast appearance, if you're at a networking event, if you do go live with someone, if you post somewhere, if you post on threads, if you post on Instagram, if you post on LinkedIn, you are making that visibility sticky. And every single person

there is going to be invited into some sort of a lead magnet that's going to build trust from them. So I had to I had to help them do that. But they were shopping for clients from content, which ultimately is the result. Right. That's what I help them with. However, there's all these other things that are very unsexy that are part of the process and they all lead to the result that they want. But you can't lead with those things because that's not what they're shopping for. That's the how. Right. That's not the what. So shifting to having messaging for strangers, not just fans means that it means like

focusing on the problem that they know that they have that they're wanting to solve and using very simple terms to talk about it. Fourth shift is I tested demand for the concept that I was going to sell, which was story selling. I tested demand by pre-selling the method, which was story selling, right? I tested it through a free offer, which was a lead magnet, and I tested it through a paid offer, which was a 90-minute intensive.

This is so important because if people don't opt into a lead magnet about your thing, they're not going to buy an offer about it. So this is a reason why with my clients, they'll avoid it and they'll try to do other things. they're not like, OK, we got to get let's get your lead magnet because a lead magnet is essentially someone is raising their hand to learn, get a little mini result from you. Right. So what I did with testing demand was number one, actually, before I created the lead magnet.

I sold 90-minute intensives that didn't require me to create anything. I just said, I'm offering 90-minute intensives called Sellable Stories Intensives. Not only are you going to uncover the stories you need to be telling in your marketing, but we're going to uncover where your positioning is off, where you're talking about something, but the unmet need is somewhere else. Or maybe it's there, but it's the way you're talking about it is off. So we're going to get clear on the unmet need you serve, how your offer fills it.

how your story is aligned to how you fill it. So it's gonna strengthen your offer positioning and you're gonna walk away with the three stories you need to be telling in your marketing on repeat, which is your founder story, a hero story and a process story. And you're gonna talk about these all the time. You're gonna know these stories and you're gonna understand how to write posts in a story selling way versus a descriptive way or a list way. You're gonna know how to show versus tell, right? So I talked about this and I was like, it's 497, it's 90 minutes and book a call.

And several people hopped on that, right? So I knew, I was like, OK, if people are willing to pay $500 to get help with what is now the beginning part of category of one, right? Like it's literally module one, story selling, right? They will buy the program. But that was step one. Then what I did after that was, OK, if I were to help people with the what I did in the 90 minute intensive, but just bite size and a little more self led, what would that look like? So I created a lead magnet.

that was kind of like the 90 minute intensive version only without me, meaning it relies on you and what you know. So I did two things with this lead magnet. One was I gave them story selling prompts. So you could just take those and tell a story about it, right? But you had to be clear on your stories. Then with that, I also gave them the sellable stories GPT. So they could get clear on their sellable stories and then they could use the story selling prompts to go and create posts and it.

it's there were like 30 prompts in there so it could last you like two months if you post every other day. And I had 90 people snatch that up in like a couple of weeks. Right. Like this is the first time I had ever put something out where I remember putting it out and it was my daughter's birthday that week. And we went to like mini golf. I talked about it. It was like the first time I'd ever like picked up my phone and saw like many chat automations being like

this new person just joined your list, this person just joined your list. And I saw like the people hitting the button being like, yes, please, I want this. And I was like, wow, this is wild. And to this day, even when I'm not posting, people are going to my content and that story selling keyword is in my content. I have people joining my list almost every day. And that is important because this is a, it's a funnel, it's a system to bring online eyes, like followers.

to my email list and serve them deeply through this funnel. So essentially, it's like a free offer that I'm giving away. And it operates for me like a free offer. And if you love the idea of story selling, you're more likely to be a client, either for category of one or my mastermind reclamation or one-on-one coaching. And at the end of that funnel, at this five, six email sequence, I talk about next steps. I say I have category of one. You can join the wait list.

one-on-one coaching, you can schedule a call for a story selling intensive for 497, or you can join the wait list for, actually, I don't think I talk about reclamation there. And so that's important because I tested demand, and this wasn't even part of this episode, but it kind of gave way to, I tested demand before selling the offer, which the results, by the way, I should go back to this, the results, by the way, were that because I pre-sold my method through 90-minute intensives and a lead magnet,

I ended up with, like I said, 90 opt-ins within like a couple of weeks. And then in that funnel at the time, I had people ⁓ click a button to say if they wanted to join the interest list for a category of one and that they were going to get first dibs to join. 56 % of the people, so more than half of the people who joined the interest list, joined the program. So this is the difference between putting something out that you really want to sell

not actually checking in with anybody else, not looking at what clients are saying, not validating it, not testing it, doing what you want to do, which is kind of what I call like very self-centered business because business is not self-centered. So business is service focused. You only make money by solving problems that people agree that they have. Right. Can you do it in a heart led way? Absolutely. I want you to do it that way. But this is like this is this is like business maturity. Right. So that's the difference between like when you do your research.

Then when you sell something, it's like, OK, these people are like your audience has already brought along with you. They're bought in. Right. And so half the people joined. And then I turned around and launched it again two months later and it sold out again. And so. And some of the people resigned, I had brand new people joining it, all that. And that wasn't a whole lot of time in between, because in between I was serving my people and then less than two months later, less than two months later, we opened the doors and then sold it out again. And so

This is, that is all a result of testing demand ahead of time. I didn't talk about this here so far, because it wasn't in my original list to talk about, but me kind of talking to you about like this lead magnet, right, was that I created a system that could pre-sell it as well. So it wasn't just testing demand through this lead magnet. It's that the lead magnet actually did the job for me of like serving them, educating them, helping them. And so,

having a system, you need a system to sell 100 clients. You are not going to individually go out there. I didn't do sales calls for any of these either. Right. So I took out sales calls. I may do them in the future. I don't know. But I took out sales calls, which meant my marketing had to sell the offer for me and the lead magnet and the emails that they got had to sell the offer for me. So you need a system in order to sell. So if you are just posting on social media and that is your whole marketing strategy that for the most part, that doesn't work anymore. Like you need to have something else to

deepen that relationship and deepen that trust, right? You need a system. Every single business owner, and I wouldn't have said this years ago, needs to have some sort of email process, a lead magnet that people opt into and then they receive five emails or so afterwards to bridge the gap between the freebie that they just got and your paid offer. It's no longer enough just to post on social media and let that be your entire marketing strategy. I don't care if you have a full-time job. I don't care if you have kids.

I'm the busiest person. My clients don't come to me with busyness as an excuse because they know that if you've it, I've done it too. And so it's like, you need to do this because you're working so much harder without it. You're working so much harder without having the system. So I am going to recap. So shift number one is I documented my process, which is my IP, and I created a way to deliver it without me. And that meant just watching how I taught it.

figuring out how would I have this conversation multiple times without me having to individually deliver it. Shift number two was I went where demand was versus manufacturing it, meaning I had to solve a problem that many, many people already agreed they had versus something that I had to convince them that they had. Shift number three is I messaged for strangers versus like fans, like people who know you, who know your story, all the things.

⁓ which means that you need to look at like what's the language that they're using, keep it simple, and know how they're describing the main problem that they're having, right? And not relying on familiarity with you, which means you really do need to focus on really knowing them deeply, what is the problem that they are sitting in, that they agree they have.

Then chef number four is testing demand before creating an offer or putting out a program. I tested that in two ways. You don't need to do two ways, but I did it through selling a 90-minute intensive where it was kind of like a little mini version of that where I helped people get a result for $500. And then I also put out a lead magnet with that same method, which was story selling. essentially like, you don't want to...

do too much in that, the lead magnet is not supposed to be like a course, it's just supposed to be something small that they can implement that day, right? So I tested demand by through the 90 minute intensives and the lead magnet so that I knew people were not only interested in learning about this for free, they were also interested in paying for it. And then that's why when I actually launched the paid offer, category of one, I was able to launch it back to back in Q1 two times and sell it out both times.

That is so, important because oftentimes we don't realize we're actually working harder in a lot of other areas of our business because we're not doing this pre-work to validate our offers. Or what happens is you will sell it a couple of times to all of your warm leads. And then by the time you go and launch it a third or fourth time, because you're still using warm lead strategies, all of your fans and besties and people who love you have run out and you can't keep up with demand.

So I, because I had already experienced that with like, can't do what you did at the beginning to sell it every single time. I already knew to do this from the beginning, right? And then the fifth one was creating a system to sell it, right? And that's the lead magnet with the email funnel. So I know that anytime someone goes on my Instagram, when I go on stories and I talk about this lead magnet, I know that.

I know that I have a system that can help people get introduced to me, my story, my method, get a small result. In some cases, an amazing result. I've had so many people message me about the Sellable Stories GPT saying like they cried while they were using it, that it was so impactful to them. So really like you having a freebie, like a lead magnet can feel like you just are giving away something for free that you think is so valuable.

And it actually helps you sell because it's almost like you are walking around with this gift and anywhere you go, any conversation you have, any IG live, you go live with someone, you are on someone's podcast, you have a conversation like you have a free gift to invite people into that is going to serve them regardless of whether they become a client or not. And you need systems in order for sales to feel more sustainable if it is only based on you posting live.

that's going to be really difficult, right? So you need systems. And the very first system you need to have, you should have in your business, is some sort of an email funnel. Email funnel sounds so techie, but really all an email funnel is is pre- is scheduled, not pre-scheduled emails. It's essentially somebody opts into something and then there are automated emails off the back of that. So every business owner should have automated emails off the back of some sort of a lead magnet.

that they are offering their people. You could do that in Flodesk, you can do it in MailerLite, you can do it in any email platform that you have. It's a very, very basic feature. And if you've been in business for a while and you never had that, you're not alone because I have seen that, that it's like we used to be able to just post on social media because we had more of a captive audience where we could pretty much trust that our people were going to see our posts. But now that

the algorithm has shifted so dramatically where most of your feed, a lot of it is suggested posts, things like that. We cannot rely on our followers to see our posts consistently, which is why our visibility needs to be stickier. Our visibility needs to be paired with an invitation to go offline and into their inbox, right? And that is where more of the sales relationships and that trust is built.

and how it's challenging my like eldest daughter of immigrants, you know, mentality about how like, it's only good if I do it or it needs to be hard or like everything needs to rely on me or like, no, it's not. It's kind of like where you don't want to let anybody else help you because they're not going to do it as good as you. So that's kind of the same mentality that we'll use to not create curriculum and not create processes. But then you make it harder on yourself and then you cap yourself and then you subconsciously stop selling when you get too busy and then you don't want to grow too much or you don't want too many clients. And I'm like,

I don't want that for us because the people who work really hard sometimes unnecessarily make themselves work harder, right? And I had to shift that same idea that like hard work was somehow more noble than systems, right? Because whether you want 100 clients or not, maybe you're just like, no, I just want, you know, 10 clients a year, 15, 20 clients a year or whatever.

you still need systems. Systems are going to make it so much easier. And the very first system you should have is, like I said, a lead magnet and a funnel that pre-sells your offer. And that is something that I help my clients do in category of one. I have so many lessons that I based my whole strategy on because I've done like seven or eight different lead magnets over the years. I share the lessons of which ones converted. Some of them have brought in six figures, other ones flopped. I share all those lessons. So in the program, there's four different types that you can create. And depending on if you're more life coachy,

versus strategy, like there's different things that you can do to pre-sell your offer through a Lean Magnet. And we cover all of that in the program in addition to story selling, messaging, offer, having an offer that is going to sell, how to talk about it in a very human way, how to integrate your story into that, how to take online attention and all of your different visibility, all of the different places that you are visible and funneling them into this, essentially like this little mini free offer, which is your freebie.

your lead magnet and having that experience that you invite them into to properly onboard them into your world, introduce them to you, help them get a result and then position that freebie to your paid offer. That's all of what we do in category of one. And you know what? Now that I've done it and like I've really, really fully like leaned into this, I really see how like I am in a better position than ever before to impact an infinite number of people.

And that's what my mission requires. Like, I really thought about this and I was like, Maria, that's not even about you. Your mission is too big to be contained to one-on-one and proximity. Your mission requires you to help more people. So you need to be able to create those systems to support that. And I'm sharing this because I know that a lot of daughters of immigrants like me, like feel this way too. But like I said, in order for us to bring our missions to more people, we all are going to have to make similar shifts. So.