Speaker:
I'm Danny Brown and you're listening to One Minute Podcast Tips, the show that helps you be a better
Speaker:
podcaster in just a minute a week. If you want more specific tips just for you and your podcast,
Speaker:
check out the Magic Mic membership at oneminutepodcasttips.com/support.
Speaker:
And now, this week's episode.
Speaker:
I saw a post on Reddit this week asking if you should use Substack as your podcast host.
Speaker:
And while it has some good features, my advice was no, and here's why.
Speaker:
First, full disclaimer, I'm Head of Podcaster Support and Experience at Captivate, which is a hosting company,
Speaker:
but my advice has come on as a podcaster who's used multiple hosts over the years,
Speaker:
as well as someone who uses Substack for my newsletter.
Speaker:
Substack is primarily a platform that was set up as a way for writers to make money through their newsletter,
Speaker:
and added podcasting as an option in twenty nineteen.
Speaker:
However, it's not as complete as a dedicated podcast hosting platform.
Speaker:
For example, you need to add your RSS feed manually to podcast apps,
Speaker:
which is a bit more work than hosting companies that automate a lot of this for you.
Speaker:
Additionally, the analytics aren't as robust as dedicated hosting companies,
Speaker:
or even Substack's own newsletter stats.
Speaker:
You will get decent basic information around your podcast,
Speaker:
but if you want data like unique listeners, trends, listener drop-off, etc.,
Speaker:
that won't be there.
Speaker:
They're also not IAB Certified,
Speaker:
which is the industry standard for podcast analytics and measurement.
Speaker:
So, if you were looking to work with sponsors or advertisers down the line,
Speaker:
they usually ask for IAB stats.
Speaker:
Not always, but usually.
Speaker:
Just something to keep in mind.
Speaker:
For me, though, one of the main reasons is customer support.
Speaker:
I've had three issues in the last twelve months that I needed help with,
Speaker:
and each time I waited for over a week for a reply.
Speaker:
When you compare that with hosting companies,
Speaker:
whose support teams usually reply within a few hours or less,
Speaker:
that's a key difference.
Speaker:
Now, with that being said,
Speaker:
if you're looking for a straightforward, simple podcasting solution
Speaker:
that ties in nicely with Substack's other features,
Speaker:
it's a good enough platform.
Speaker:
Just don't expect the features and support
Speaker:
you'd get from a dedicated hosting platform.
Speaker:
Until the next time, happy podcasting.
Speaker:
Thanks for listening.
Speaker:
If you enjoy One Minute Podcast Tips,
Speaker:
be sure to share with your friends and other podcasters
Speaker:
so they can enjoy it too.
Speaker:
Until the next time, happy podcasting.
Speaker:
♪ ♪